Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Taxi to London Airports.

    Express Airport Drop & pick service is available round the clock 24 X 7 X 365 both for Domestic & International airports! Our service includes the guest pick from any part of the Airport! All Cabs & Taxis are driven by well-trained & groomed chauffeurs who will take care of your hospitality. https://www.expresscouriercars.co.uk/

    1 vote

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  2. Connection to Tealium Audience Stream (CDP)

    Integration of a Customer Data Platform to enrich campaigns with own audiences. Necessary is a connection to Tealium Audience Stream.

    7 votes

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  3. More LinkedIn Data!

    Targeting in both search and audience network to target only based on company size and seniority level.

    1 vote

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  4. Add videos in Bing Maps

    Currently, we can only add photos in the Bing map listings. Videos can be more engaging.

    1 vote

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  5. In-Market audience segments for luxury retail

    I have several luxury retail customers in my BoB and have noticed that we don't have IMA segments to target users looking for high end/designer clothes and accessories. The general retail segments do not tend to work well for luxury retailers as it's a niche subsector. It would be really useful to have IMA segments to target people looking for luxury bags, shoes, clothes, jewellery etc. My customers have indicated that they would be keen to bid up on these if they were available.

    1 vote

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  6. Coordinates exclusions for all the markets.

    It will be interesting to be able to exclude using coordinates for all the markets that use Microsoft Advertising.

    1 vote

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  7. 1 vote

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  8. Include IPv6 address exclusion

    Allowing IPv6 address exclusion would allow advertisers to have a better narrowing of their targeted customers as well as avoiding unwanted traffic.

    3 votes

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  9. Give us the feature to exclude 13-17 age category

    We cannot target 13-17 age category but we cannot exclude too. Our ads still showing for them..

    2 votes

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  10. Please add operating system targeting or exclusion

    often times we found that our ad only work for certain operating system and we need to optimize our campaign by targeting only that OS and exclude the other which is not working

    1 vote

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  11. MENA region

    Hi,
    It's 2020 when are you planning on adding the MENA region countries as a targeting option for Bing Ads ?
    And when is Arabic going to be included as language for targeting and for Ads ?

    1 vote

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  12. 1 vote

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  13. Email Address Audiences

    I would like the ability to upload email addresses, and target them as a customer match type audience.

    1 vote

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  14. Add the ability to bulk-add 'Company Names' for the new LinkedIn Audiences feature within Campaign Targeting.

    It would be useful to enter (in-bulk) a list of company names or LinkedIn company page URLs so that these can be applied to campaigns with the new targeting feature.

    6 votes

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  15. Allow users to bulk upload companies they want to target and increase bids for in campaign/ad group settings

    Allow users to bulk upload companies they want to target and increase bids for in campaign/ad group settings

    1 vote

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  16. Target Industry, Job function, Company, Device, Location, Age, Gender in Microsoft Ads Editor

    Right now you can only do this in the Desktop User Interface. It would save loads of time to do this in Microsoft Editor to Mass Select and set bid adjustment based on these demographics.

    3 votes

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  17. why can I not upload customer lists? essentially, why do you have no counter part to Google's Customer Match

    I want to differentiate between a previous customer and new customers as our goals are customer acquisition cost. Can you implement this feature within Microsoft Ads?

    1 vote

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  18. Allow Bulk/Multiple Campaign Updates to LinkedIn Targeting

    Simplify the UI so clients can select multiple campaigns and/or ad groups to associate LinkedIn demographics to.

    7 votes

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  19. custom age groups

    There is a limited range of demographic targeting. We want to set the custom age groups( like 25-40, 45-60,...) and fully disable the ad by 100% rather than 90% to the age group range that we don't wanna target.

    1 vote

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  20. Add in ability to narrow targeting (not just bid only) by LinkedIn categories (Company, Industry, and Job Function)

    Add in ability to narrow targeting (not just bid only) by LinkedIn categories (Company, Industry, and Job Function)

    2 votes

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