Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Allow the Microsoft Ads tracking pixel to disable remarketing

    The Microsoft Ads code should offer a field in Google Tag Manager that disables remarketing data to be send to Microsoft if a certain value is set. This would allow to code to be placed on any site and still be compliant to the GDPR, as the setting could be toggled depending on the user's cookie preferences.

    1 vote

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  2. Take Covid-19 banner off Places listings

    We are suggesting businesses on Bing for Places having the option to take off the banner that says "COVID-19Hours or services may vary". Any upvotes or feedback is appreciated. We believe this can be confusing for customers of businesses.

    1 vote

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  3. New identifiers needed for Customer Match Audience

    Customer Match lists need to evolve as they become strong first party data targeting feature for customers. Google allows besides emails other identifiers like Phone number, Mobile Device ID, mailing address to name a few . Here is the Google doc : https://support.google.com/google-ads/answer/7659867#undefined It would be great if Microsoft starts considering Mobile and Mailing address to start off . Plenty of customers are interested and would help in solidifying the Robust first party signals for Targeting particularly effective in a Cookieless world transition (no 3p cookies).

    2 votes

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  4. website based audience

    It would be great to create an audience based on a list websites URL's so we can target campaigns to these website visitors in all your networks including LinkedIn.

    1 vote

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  5. Request for customer match scheduled import

    Please add functionality to create scheduled customer match imports similar to offline conversion scheduled imports.

    2 votes

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  6. 1 vote

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  7. Taxi to London Airports.

    Express Airport Drop & pick service is available round the clock 24 X 7 X 365 both for Domestic & International airports! Our service includes the guest pick from any part of the Airport! All Cabs & Taxis are driven by well-trained & groomed chauffeurs who will take care of your hospitality. https://www.expresscouriercars.co.uk/

    1 vote

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  8. Connection to Tealium Audience Stream (CDP)

    Integration of a Customer Data Platform to enrich campaigns with own audiences. Necessary is a connection to Tealium Audience Stream.

    7 votes

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  9. More LinkedIn Data!

    Targeting in both search and audience network to target only based on company size and seniority level.

    1 vote

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  10. Add videos in Bing Maps

    Currently, we can only add photos in the Bing map listings. Videos can be more engaging.

    1 vote

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  11. In-Market audience segments for luxury retail

    I have several luxury retail customers in my BoB and have noticed that we don't have IMA segments to target users looking for high end/designer clothes and accessories. The general retail segments do not tend to work well for luxury retailers as it's a niche subsector. It would be really useful to have IMA segments to target people looking for luxury bags, shoes, clothes, jewellery etc. My customers have indicated that they would be keen to bid up on these if they were available.

    1 vote

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  12. Coordinates exclusions for all the markets.

    It will be interesting to be able to exclude using coordinates for all the markets that use Microsoft Advertising.

    1 vote

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  13. 1 vote

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  14. Include IPv6 address exclusion

    Allowing IPv6 address exclusion would allow advertisers to have a better narrowing of their targeted customers as well as avoiding unwanted traffic.

    3 votes

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  15. Give us the feature to exclude 13-17 age category

    We cannot target 13-17 age category but we cannot exclude too. Our ads still showing for them..

    2 votes

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  16. Please add operating system targeting or exclusion

    often times we found that our ad only work for certain operating system and we need to optimize our campaign by targeting only that OS and exclude the other which is not working

    1 vote

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  17. MENA region

    Hi,
    It's 2020 when are you planning on adding the MENA region countries as a targeting option for Bing Ads ?
    And when is Arabic going to be included as language for targeting and for Ads ?

    1 vote

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  18. 1 vote

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  19. Email Address Audiences

    I would like the ability to upload email addresses, and target them as a customer match type audience.

    1 vote

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  20. Add the ability to bulk-add 'Company Names' for the new LinkedIn Audiences feature within Campaign Targeting.

    It would be useful to enter (in-bulk) a list of company names or LinkedIn company page URLs so that these can be applied to campaigns with the new targeting feature.

    7 votes

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