Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Go back to Old Platform hard to use made it more difficult

    Don't break whats working this new platform is bad

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Add a note / remark option

    Right now there is only the "Chagens History" option, which is automatic.
    I would love to see an option to add manual remarks to specified dates to each level (i.e. account, campaign, ad group, ads), so we can directly see the development of a campaign after changes have been made.

    1 vote
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  3. New Interface

    You did the same stupid mistake like Google when you introduced the new interface. You removed the navigation arrows "go back" and "go forward" if you are on campaign level or adgroup level. The navigation is pretty unpossible without them. In the new interface you have to got again on the highest level and select the next adgroup. Pretty stupid and redundant.
    Would be finaly cool if you could introduce custom colums, wher calculated colums could be generated, but also if filtering a specific conversion event from all conversions.

    1 vote
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  4. Create Campaigns in Bulk via Product Catalog

    When Uploading a Product Catalog via Merchant it would be nice if we can also integrate headers that can automatically create Campaigns for each product that can be sorted via Custom Labels and product types. Instead of manually creating them via "campaigns" I hope to have full control on the product feed side EI: settings up countries to target and exclude,bid adjustments, In Market Audience category. since each products are different when updating the campaigns it can be easily updated via csv and reupload. Similar to Dynamic Ads with more control.

    5 votes
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  5. Include target settings on the undo options

    Hi team, I would also send feedback on faster update on the undo changes lke the following which is important if we have a bulk upload and unintentionally updated some campaigns:

    • Campaign Day Time Targets
    • Campaign Location Targets
    • Campaign Negative Location Targets
    • Campaign Radius Targets
    • Ad Group Age Targets
    • Campaign In-market Audience Targets

    1 vote
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  6. Performance Estimator should be made available even AFTER a campaign is created

    "I'm really sorry as the performance estimator that you're pertaining with will only show once you're creating an account or a new campaign." I am no programmer but please feedback to your developer team - either don't allow that Performance Estimator at all (which is a backward move), or please make it available even after a campaign is created....

    1 vote
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  7. Please allow us to see out site extensions in the ad preview tool

    Please allow us to see our FULL ads by improving the ad preview tool and allow us to see our full ads with all the extensions in place

    1 vote
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  8. Advertising on Bing in Romania

    You are Microsoft! I thought you had a bit of a focus on your search engine Bing. I was trying to do paid advertising in Romania on Bing. But it is not supported. So how do I proceed?

    1 vote
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  9. Import New Ads for Existing Linked Accounts in Bulk Google to Microsoft Ads

    I currently manage many accounts that live both on Google Ads and Microsoft Ads. Anytime we update ad copy on Google, I have to log into each account one by one on Microsoft Ads to import that account's new ads found on Google. Would be amazing if this functionality could exist to do this function both automatically at any defined interval as well as across all existing linked accounts in bulk. Doing this function across hundreds of campaigns one by one is a very poor user experience!

    1 vote
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  10. call forwarding

    tracking call ads is a really nice tool to service clients ppc campaigns. having this 10 dollar spend policy to track a new campaign for a new client really makes it hard to service them with call only ads. I feel that bing will get more business if they removed that 10 dollar spend policy. This would make it easier to service a fresh campaign for fresh clients. This in turn bring Bing more money. In my view

    1 vote
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  11. Add Demographic breakdown (age and gender) on the overview page

    Hi team, can we add a graph showing casing click and impressions breakdown for demo, instead of having to run a report all the time. We have many people who are always looking at data but not have the time or would know the process of running a report.

    1 vote
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  12. campaign budget

    When I set a campaign's ad schedule to Monday to Friday, intuitively I would expect that the monthly spend would equal daily budget times number of days ACTIVE, and not total number of days in the month. Why should it multiply daily budget times total number of days in a month if it is not running all days in a month? This does not make any sense at all. There should be a note loud and clear beside the ad scheduling tool. To figure out your monthly spend requires some odd math that is not very intuitive.

    1 vote
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  13. Duplicate Modified Columns

    It would be very nice if it is possible to duplicate modified columns which are set on an account, to other accounts. On campaign level, ad group level and keyword level.

    1 vote
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  14. Client Tabs

    I think you need to create tabs for agencies to use for each client to not only allow more organized campaigns, but be able to monthly invoice by client.

    1 vote
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  15. Why does my acconut get blocked for unusual activity?

    Hey guys, display some transparency please. You get us verified with chat support that we own the account. But you keep our accounts blocked and don't give us a reason why. Who is in charge of these policies? Someone is not running your company with ethcis.

    1 vote
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  16. paypal for all countries

    please enable PayPal as an Internationale payment method

    1 vote
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  17. Image extension - upload image with image-url

    A new Option to add Image-urls at the Image-extension.

    2 votes
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  18. Allow users to create Customised columns

    It would be great if we could create our own colums, so we can create our own formulas. For example I would like to create a specific column for conversions of a specific conversion goal. So I can see which conversion goals.

    For example, I have a conversion goal names 'newsletter subscription' and I would like to add only this conversion goal as a column.

    2 votes
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  19. 1 vote
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  20. Google Ads location linking when importing

    Make it easier for locations to be assigned when importing campaigns from Google Ads into Bing. So locations do not have to be reassigned.

    1 vote
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