Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback.



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  1. paypal for all countries

    please enable PayPal as an Internationale payment method

    1 vote
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  2. Allow users to create Customised columns

    It would be great if we could create our own colums, so we can create our own formulas. For example I would like to create a specific column for conversions of a specific conversion goal. So I can see which conversion goals.

    For example, I have a conversion goal names 'newsletter subscription' and I would like to add only this conversion goal as a column.

    4 votes
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  3. 0 votes
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  4. Support portfolio level automated bidding with shared budgets

    This would allow more campaigns to qualify (reach the minimum of 15 conversions in 30 days) for automated bidding where campaigns can be logically grouped because they have a similar Target CPA. Google supports this but I think it is an even more important feature for the Microsoft platform since traffic and conversion counts are typically lower for similar campaigns. Without portfolio support, there is a temptation to restructure and combine ad groups in ways that are not optimal for maintenance - just to meet automated bidding requirements.

    1 vote
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  5. Google Ads location linking when importing

    Make it easier for locations to be assigned when importing campaigns from Google Ads into Bing. So locations do not have to be reassigned.

    1 vote
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  6. Target CPA for Brazil, Mexico, Italy, Spain, Sweden, Switzerland, Japan, Australia

    Allow target CPA and maximize conversions (or even better target ROAS) in campaigns targeted on Brazil, Mexico, Italy, Spain, Sweden, Switzerland, Japan, New Zealand and Australia. The best bid strategy for these campaigns is now enhanced CPC, which is falling behind on the strategies focused on ROI / CPA.

    1 vote
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  7. Ad Change Notification

    Once an advertiser makes a ad change, the status under "Delivery" should change automatically from "eligible" to something like "Waiting Review".

    1 vote
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  8. If an advertiser starts to make an ad change, a popup would alert doing so will stop the ad from displaying until it gets reviewed again.

    My suggestion would be that once an advertiser makes an ad change, then the status under "Delivery" should change automatically from "eligible" to something like "Waiting Review".

    1 vote
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  9. If an advertiser starts to make an ad change, a popup would alert doing so will stop the ad from displaying until it gets reviewed again.

    My suggestion is that when a advertiser starts to make an ad change, there should be a popup that alerts the advertiser that doing so will stop the ad from displaying until it gets reviewed again.

    1 vote
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  10. Allow users to import conversion goals from a template or other platform

    Create a template of all of the needed fields for conversion goals and import this template into Microsoft Advertising so that conversions can be created in bulk rather than manually one by one. Or you should be able to import conversion goals from a different platform into Microsoft Advertising

    1 vote
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  11. Budget suggestions for shared budgets

    Budget suggestions can be a good starting point for increasing budgets on campaigns that are running out quickly. Would be great to also have this feature on shared budgets as well (Google does)

    1 vote
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  12. similar audience

    Similar Audience in India Market - We would love to have similar audience in Indian market - Kindly let us know when this feature will be available in India.

    6 votes
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  13. Please add “/Business Services/Office Supplies/Business Cards, Stationery & Forms” in US for in-market audience segment.

    Please add the segment “/Business Services/Office Supplies/Business Cards, Stationery & Forms” . Currently it is not available in US for in-market audience segment.

    1 vote
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  14. 1 vote
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  15. Save Custom Date Range

    Option to Save Custom Dates in the UI. I am often comparing date ranges once features were implemented or major changes occurred, and it would be helpful to easily reference a saved date range rather than set it each time.

    1 vote
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  16. can we find data in general on how campaigns have performed using target cpa bid strategy

    can we find data in general on how campaigns have performed using target cpa bid strategy

    1 vote
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  17. keyword planner for other countries such as Italy, austria and switzerland

    keyword planner for other countries such as Italy, austria and switzerland

    1 vote
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  18. Make publishing time faster after changes!

    After adding or changing some things in the account, it takes the system several hours to put the ads back on the network, which is frustrating.

    Please find a way to make the ads go live faster after changes/new additions, etc.

    Thanks!

    5 votes
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  19. export negative keyword lists

    Exporting Negative keyword lists

    1 vote
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  20. Allow operating system targeting like Android, IOS, Windows, MAC...etc

    Targeting operating systems types will allow us for more granular optimisation of our campaigns.Thanks

    1 vote
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