Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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    0 comments  ·  Remarketing  ·  Flag idea as inappropriate…  ·  Admin →
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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Import New Ads for Existing Linked Accounts in Bulk Google to Microsoft Ads

    I currently manage many accounts that live both on Google Ads and Microsoft Ads. Anytime we update ad copy on Google, I have to log into each account one by one on Microsoft Ads to import that account's new ads found on Google. Would be amazing if this functionality could exist to do this function both automatically at any defined interval as well as across all existing linked accounts in bulk. Doing this function across hundreds of campaigns one by one is a very poor user experience!

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Goals and Funnel Report for DSA Campaigns

    Need to check the stats for Conversions Goals for DSA Campaigns in Goals and Funnel report. Currently the goals report only include stats for Search and Audience campaigns, Shopping and DSA campaigns are not currently supported.

    1 vote
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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  10. call forwarding

    tracking call ads is a really nice tool to service clients ppc campaigns. having this 10 dollar spend policy to track a new campaign for a new client really makes it hard to service them with call only ads. I feel that bing will get more business if they removed that 10 dollar spend policy. This would make it easier to service a fresh campaign for fresh clients. This in turn bring Bing more money. In my view

    3 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  11. Improving downloading features for Microsoft Advertising Editor (Bing Ads Editor or BAE)

    Sending this feedback as for advertiser's request. Wanted to improve our features on Microsoft Advertising Editor (Bing Ads Editor or BAE) as for advertiser's following scenario:

    For dowloading all campaigns, duplicated a campaign, added over 15k keywords and posted changes Google Ads Editor in like 5 minutes while BAE was still downloading campaigns up to 3 hours.

    I mean, I don't understand the logic of storing anything locally if it has to take so much time to load all the campaigns or posting changes. The one thing I've noticed is that your editor gets stuck at "Finalizing Changes" part while…

    24 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  12. Show status column in page feeds for Dynamic Search Ads.

    To make our user experience better we would like to have the "STATUS" column in our page feeds for DSA campaigns.

    It is important because:
    1. we can see how quickly new items have been approved;
    2. we can see which items have been disapproved, so we can delete these items from our feeds.

    If we can delete disapproved items:
    1. we can impove our user experience, as we won't show the property what is not availible for booking
    2. we will improve our performance just not bidding on items that are not available in our inventory.

    3 votes
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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  13. Allow Bing to update feeds automatically on a monthly basis

    We are running Dynamic search ads campaigns and we would like Bing to update feeds automatically on a monthly basis.

    Now we need to upload/update feeds manually and it takes a lot of time.

    18 votes
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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  14. Allow Bing advertisers of legal sports betting to be allowed in Colombia(country).

    Current the only markets that allow sports gambling are Currently the only following markets here in Microsoft: Australia, Brazil, Canada, Denmark, Finland, France, Germany, Italy, Mexico, Netherlands, New Zealand, Norway, Republic of Ireland, Spain, Sweden, Switzerland, United Kingdom and United States. We are currently running our advertiser in Colombia across Google Ads but can not maximize their search advertising potential with Bing Ads updating their policies. We have all the proper client documentation needed to advertiser on other platforms. Thank you!

    1 vote
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    0 comments  ·  Exclusions  ·  Flag idea as inappropriate…  ·  Admin →
  15. Permettre de s'inscrire à Bing Advertising avec firefox

    Cela fait plusieurs jours que je tente de m'inscrire à bing ads mais le formulaire ne fonctionne pas. La personne avec je me suis entretenu me dit que l'inscription ne peut se faire sous firefox, qu'il faut utiliser edge ou chrome !!! On est en 2020 quand même, les incompatibilités dues aux navigateurs sont censées être dépassées depuis un paquet d'années ! C'est lamentable voir malhonnête.

    1 vote
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. System to stop charging expired card

    This will prevent any recurring or declined. While It is possible that an expired card will be allowed to be swiped unless there is a block from Bank. Kindly update this behavior

    3 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. Change History full data

    I hope that we could pull up the full data from the time we created the account not just the past 6 mos.

    0 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  18. Add In-market & Affinity audience targeting and observation options - like G-ads

    This should have an option to make bid adjustments to every interest-based audience and make performance more efficient

    3 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  19. allow debit card payment and allow to run ads on same day, rather than 5 days waiting

    Debit cards payments are currently not acceptable.... and in India we all use debit card here... and wire transfer is also very hectic.. nobody will wait for 5 days to run their ads... with google adwords there are many options.. like credit card, debit card, online transfer, paytm, wallets, etc.. and everything works instantly

    1 vote
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. 1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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