Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

 Looking for technical support? Please contact the Microsoft Advertising support team.


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  1. Add labels to Bing Ads scripts

    We work a lot with labels in Google Ads scripts (about 95 % of the scripts). All these scripts can't be used in Bing Ads properly.

    80 votes
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    Gathering Feedback  ·  1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  2. Filter keyword recommendations

    The new recommendations feature is a huge step backwards.
    Why can't I filter the keywords? I don't have time to go through 400+ keywords one by one to choose if they're relevant to my business.
    By using a filter, I can easily choose the recommended keywords to apply and which ones to dismiss.

    I no longer use this feature because of the restrictions and time taken to administer it.

    All recommendations are dismissed, unfortunately.

    2 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Increase number of time segments available in Auction Insights downloadable reports

    At some point since Bing Ads started offering segmented auction insights data, it began sharply limiting the time period that we can download segmented auction insights data. We are now limited to 16 days of data, 17 weeks, 17 months and 13 quarters. Why? I used to be able to regularly pull 30 days of segmented data and created reports based on this fact. Please reverse this limitation so that we can retrieve at least 60 days of segmented data, 30 weeks and 30 months. As of right now, the data falls significantly short of what is available in Google…

    3 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  4. Microsoft Advertising Intelligence

    Microsoft Advertising Intelligence cannot operate in our country of Vietnam. I would like to ask for comments to bring Microsoft Advertising Intelligence to the country, to fellow Vietnamese who use Microsoft Advertising Intelligence.

    2 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  5. Keywords Recommended Then Disapproved?

    I added many of your keyword recommendations to my Keyword list. Please tell me why 98 of your recommended keywords were "Disapproved?"

    Please note: Google Ads approved all 98 of your recommended Keywords?

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  6. Opportunities

    Currently, when new keywords plus bid modifiers are added it causes the account to go into a hold while it gets verified. The problem here is that this is also happening when customers decides to apply some of the opportunities being offered inside of the bing ads UI tabs labeled “opportunities”. It makes zero sense why we would be provided a suggestion from directly inside of bing ads only to be put on hold for an editorial review. If you guys aren’t already clear on whether or not you will allow a certain keywords or anything else being offered inside…

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    Thanks for the feedback and sorry for the inconvenience caused. We take this comment seriously as system by design should not suggest editorial non-compliant keywords to users. To help us further investigate the issue, could you pls help provide your account XID, along with the keyword suggestions getting rejected? We will get back to you soon once we have an investigation result and solution

  7. Please make the Keyword planner available also in Spain!

    It would be great if you could make this tool available in Spain also!

    Many thanks in advance!

    1 vote
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    0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
  8. Competitor sheet

    You should let customer choose competitors in competitors sheet from bing ads. Otherwise you should let customer choose the operating market sector(s) so algorithm works better

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. click performance report by msclkid

    Can we get the click performance report by msclkid?

    80 votes
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    28 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

  10. Hotkey for Advanced Bid Changes "Ctrl+B"

    Please add a hotkey for advanced bid changes in the editor. AdWords editor is using Crtl+B.

    9 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  11. New Bing accounts are getting Blocked without specifying any reason

    Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

    Please address this issue and give specific reasons.
    Few accounts had no campaign. Just added payment methods and they got suspended.

    Please take this issue seriously and at least release some press release regarding this issue.

    54 votes
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    37 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Remarketing list size report

    It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

    51 votes
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    Gathering Feedback  ·  2 comments  ·  Flag idea as inappropriate…  ·  Admin →
  13. Bing Ads Editor - Negative Audiences

    Add negative audience lists via Bing Ads Editor

    2 votes
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    1 comment  ·  Flag idea as inappropriate…  ·  Admin →
  14. Average Household Income Geo-Targeting

    AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

    It would be fantastic if Bing introduces this particular setting

    15 votes
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    4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

  15. outlook.live.com trash traffic

    Dear Sirs, Last month we got a lot off trash traffic from outlook.live.com on all our accounts.
    And We can't exclude this website because your system shows error message "You can’t add Yahoo! or Microsoft sites (such as www.msn.com) to your excluded websites list."
    What should we do to stop clicks from outlook.live.com?

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We will need more information about your account to understand the problem here. Can you contact Bing Ads support and reference this request as part of your escalation?

  16. Transfer funds within the same account

    Provide the option to transfer funds within the same account

    2 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for this feedback. I’ll be reaching out to you to clarify that this is for the transfer of prepay balances across accounts. Thanks!

  17. Call Extension Conversions

    Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

    96 votes
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    16 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

    How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

  18. Email Extension

    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

    33 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

  19. Use an order ID to minimize duplicate conversions

    Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

    https://support.google.com/adwords/answer/6386790?hl=en

    46 votes
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    Gathering Feedback  ·  2 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  20. Indicate exact/phrase match types with " " and [ ] symbols

    It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

    129 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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