Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Allow Bid Adjustments For Individual Publisher Website URLs on Syndicated Partner Network

    As many different Website URLs have wildly different conversion rates, it would benefit businesses greatly to be able to adjust bids on a per URL basis rather than just keyword. While we can exclude poor performing URLs, it would be really helpful to be able to optimize bids for different Website URLs to maximize conversion goals.

    2 votes

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    0 comments  ·  Syndicated Partner Network  ·  Flag idea as inappropriate…  ·  Admin →
  2. Adjust column width permanently

    It would be great if we could adjust column width permanently

    13 votes

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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  3. Shared Budgets for tROAS

    I see that tROAS bidding strategy is currently not supported with shared budget (Please refer the below screenshot from one of our help resources)

    In order to push for tROAS adoption with our customers, using the feature in combination with Shared Budgets would be very valuable. A lot of customers across markets have already pushed back, that this is a blocker for not adopting tROAS.

    Could you have a look at this and check if we can make this combination available?

    8 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  4. Editorial Disapproval UI Messaging

    Please improve the UI messaging for editorial rejections and provide the reason for the disapproval. This will enable customers to know the cause of the rejection so they can, without having to contact Support for assistance, review the editorial policy and make changes to their campaign, appeal the rejection or realize that their business model makes them ineligible to serve ads on our network. T1 Support handles ~1800 inquiries about Editorial issues globally each month. This change could reduce inbound Support volume by 16% for editorial issues and decrease editorial escalations from T1 to T2 (saving Microsoft operational costs) as…

    120 votes

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    12 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  5. SA360 support (creation and optimization) for Microsoft Dynamic Search Ads (DSA)

    SA360 support (creation and optimization) for Microsoft Dynamic Search Ads (DSA)

    13 votes

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    0 comments  ·  Search Ads 360 Integrations  ·  Flag idea as inappropriate…  ·  Admin →
  6. Add Performance Filters to Product Dimension Performance Reports (and other Performance Reports)

    It would be amazing if the Product Dimension Performance Report via API had filtering options for metrics such as clicks > 0 or conversions > 0. This would greatly reduce the size of some of these reports and make them less taxing while bringing Bing to parity with Google, where this is already an option.

    26 votes

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    2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  7. 5 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  8. MarblePolishingService

    Pam Facilities has not only expertise in marble floor polishing along with it we also do marble wall polishing which is marble installed on wall (vertical marble polishing service). Rejuvenate your marble walls just by diamond wall marble polish. We have a well-mannered, trained team of marble polishers along with Italian machines, branded material and more than 10 + years of expertise which will take out marble’s original shine back with efforts in the right directions. For more details, call us 9999710453 and 9958530555.visit - https://www.pamfacilities.in/marble-polishing.html

    2 votes

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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  9. Let users add conversion events (goal names) as columns and not only as segments

    There should be the option to add different conversion events (goal names) as separate columns and not only as segments. Could be done via custom column (feature exists in Google Ads as well and is very helpful). At the moment when creating custom columns for conversions you can only choose between device type, network and top vs others (see screenshot). It would be really helpful if you could choose goal names as well.

    2 votes

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    1 comment  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  10. I would like to be able to use manual bidding as bidding strategy for my client

    I would like to be able to use manual bids as bidding strategy for my client. Why did you remove this option?

    4 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  11. I Need Manual Bid, Enhance Cpc Spending more than double my bid

    I'm not satisfied with you available bid strategies, I am spending on some click more than 1$ while my bid is 0.5$

    This is so frustrating and it's very critical issue
    I will stop using Microsoft ads if I don't get a manual bid

    4 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  12. 2 votes

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  13. Import of mixed campaigns from Google Ads

    I would like to be able to import from Google Ads mixed campaigns containing both standard Search and DSA (Dynamic Search Ads) ad groups without this causing errors in the Microsoft Advertising import. Will a fix to this problem be deployed soon? Thank you

    6 votes

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    0 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  14. How to request a unique Activate Cash App Card

    Activate Your Cash Card $Cashtag will be on the front of your card, and if white your $Cashtag will not be on your card. On this screen you can also add a signature or drawing to the front of your card by tapping the box that says "Tap to customize." Draw whatever you'd like in the box using your finger, or tap the smiley face icon at the bottom of the screen to select an icon or pre-drawn letters.
    https://www.apple-supportphonenumber.com/blog/activate-cash-app-card

    1 vote

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    2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  15. 10 votes

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  16. Rename Microsoft Merchant Centre Store name

    Please allow us to rename the Merchant Centre store name.

    7 votes

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  17. 1 vote

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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Liberação de anuncios de Pericia Virtual

    Acredito que está faltando conteúdo de Anúncios Pagos ADS para serviços de perícia virtual, para que o internauta possa ter acesso a proteção jurídica, e apoio de profissionais na área de pericia virtual e investigação particular. (Profissão já regulamentada no Brasil em Lei)

    4 votes

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  19. Allow the Import of Google Product Feed with Shipping in Multiple Countries

    In Google Shopping Feed I can have several columns for shipping values for different countries (like DE and AT). But in Bing I have to add one feed for each country as I just learned from the support team. That's very messy and I can not use the Google Import Feature any more :( Now I have to take care on several feeds instead of one or I am forced into using a Feed-Engine which comes with extra costs.

    8 votes

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  20. Import negative keywords (which are not part of negative keywords lists) from Google Ads

    It would be very helpful that negative keywords that are in campaigns and ad groups of Google Ads can be imported directly into Microsoft Ads via the feature "Import from Google Ads".
    Indeed it is very fastidious to do it manually because you can only delete 200 words by 200 words and add only 1000 words by 1000 words and do this campaign by campaign.
    When you have thousands of negative keywords it is very very long. The last time I had to call the support who integrated them in mass but I don't think it is viable for you…

    2 votes

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    0 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
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