Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Adding many keywords is much slower in MS than G (in Firefox).

    Sorting on Keyword also takes 10x longer in MS than G.

    2 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Stop Evenly Splitting Campaign Budget Among Ad Groups

    According to your phone reps, campaign budgets are split equally among ad groups. In other words, a campaign with four ad groups and a $100 budget is actually a campaign with four ad groups, each of which has a $25 budget, and will not share budgets. This is a terrible feature and needs to be changed. Either late us directly budget ad groups, or let all ad groups use all of the available budget.

    And if this isn't the case, train your phone reps better.

    5 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. 5 mile

    Be able to target by a radius less than 5 miles

    2 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Advertising for legal online gambling in the State of Nevada? How can I get your Ad policies updated to reflect the new laws?

    Hi,

    The State of Nevada recently legalized online gambling in the format of online poker. The first site to launch live did so on Tuesday, April 30th: http://sports.yahoo.com/news/spt--ultimate-poker-s-legal-online-betting-foray-may-be-a-game-changer-in-the-u-s---010335301.html

    My company is licensed to provide marketing services to those legal online gambling operations in Nevada. We are licensed by the same gambling commission that approves the operator licenses: http://gaming.nv.gov/

    How can I get in touch with the appropriate folks to update the Bing policies surrounding the use of your paid search products for targeted advertising campaigns in the United States?

    Thanks,
    James

    7 votes

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    1 comment  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  5. Device targeting on Campaign level?

    I want to target IOS for my ads. When Iook for help, I see this "If you use targeting, you should set your basic targets at the campaign level and then refine your targets at the ad group level."
    However, I can't find any compaign level targeting for Device. Am I doing something wrong? Or just the description is wrong?

    1 vote

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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. When setting up target locations, allow users to draw a polygon on a map.

    When setting up target locations, it would be great to allow users to draw a polygon on a map. My business had very specific instructions to target the East and West Coasts which meant I had to enter in every coastal state. That took a long time and in the process I accidently targeted Georgia the country instead of Georgia the state.

    2 votes

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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  7. after adding payment methop

    I think there should be a message regarding $1 charge once card is added and to wait a resonable time before adding payment, so the accounts stop from going on hold for better customer retention or irrated calls.

    1 vote

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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Give the inline number of first page bid when users edit keyword bid

    Currently we don't give the exact number of
    first page bid when users edit keyword bid, it's better to give it to give a helpful instruction to user to edit keyword bid.

    2 votes

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  9. Fix Zeroed Out Performance Data for Entire Time in Bing Ads

    Fix Bing Ads so that performance data is never zeroed out when trying to view Entire Time and we don't have to refresh.

    7 votes

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  10. There should be a better way to send Reviews of your Ads and Keywords. Right now the way I am doing is exporting the ads as html format and

    There should be a better way to send Reviews of your Ads and Keywords. Right now the way I am doing is exporting the ads as html format and emailing the reviewers to review the ads. If there are multiple reviewers it creates chaos

    1 vote

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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  11. Loading of AdGroup takes a lot of time. I think a lot of time is being spent in loading Keywords and the UI seems to just hang

    Loading of AdGroup takes a lot of time. I think a lot of time is being spent in loading Keywords and the UI seems to just hang

    1 vote

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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  12. When viewing the keywords under a campaign, there is a Param1 column with little explanation for its purpose

    What is the full purpose behind the param 1 column? I hovered over it and the explanation was still vague to me

    1 vote

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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  13. Credit Card Limit For Agency Accounts - 100 Is Not Enough!

    I represent an Agency supporting hundreds of clients using Bing Ads. I was told today, after many unsuccessful attempts at adding my credit card to a new account, that there is a 100 account limit per credit card for Agency Accounts.
    My company needs to add at least 1,000 accounts per credit card.

    5 votes

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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Use plain English in Ad Extensions UI

    I was helping my advertiser create call extensions. The help message and the UI was unclear - I am still not sure if I can enable call extensions without having to provide a physical address. (My advertiser runs an online business and hence there's no physical store front.)

    The filter text under "ad extensions" tab (see attached screenshot) is also confusing, at least for first-time users.
    "FILTER Status contains Active"?
    Do we mean "show ads that are active"? If so, why don't we use plain English? :)

    1 vote

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Appropriate editorial restrictions

    Bing Editor - Appropriate editorial restrictions
    I've got a gambling client who targets UK only. In Bing Editor there's a multitute of bogus editorial restrictions because you cannot target gambling content in USA Canada. I'd like a change where if you're not targeting those countries the messaging does not come up as it is not relevant. Hundreds of ads, thousands of keywords are all working perfectly well but all with red crosses for markets i don't compete in. What that means is genuine problems are much ****** to detect.

    1 vote

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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  16. Ranking algorithm needs review

    We need to review our ranking & relevance algorithm.
    While googlle showed my ad in mainline with same keywords (zumba,fitness,spin), Bing ads struggled to even display my ads. I literally had to throw away successful keywords to get my ads display on Bing. Why would fitness not be considered "highly relevant" keyword for a fitness studio!
    https://bingads.microsoft.com/campaign/campaigns?cid=11059928

    Example of irrational error messages I receive in preview tool.
    1)Diagnostics Reason: Duplicate Keyword
    Description:You have a duplicate keyword in this account that was selected instead.
    Suggestion: Why even let user set up a duplicate keyword. UI doesn't help user resolve it.
    2)…

    3 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. Why dont we consume all of daily budget limit for Bing ads campaign

    We need to review our ranking & relevance algorithm.
    While googlle showed my ad in mainline with same keywords (zumba,fitness,spin), Bing ads struggled to even display my ads. I literally had to throw away successful keywords to get my ads display on Bing. Why would fitness not be considered "highly relevant" keyword for a fitness studio!
    https://bingads.microsoft.com/campaign/campaigns?cid=11059928

    Example of irrational error messages I receive in preview tool.
    1)Diagnostics Reason: Duplicate Keyword
    Description:You have a duplicate keyword in this account that was selected instead.
    Suggestion: Why even let user set up a duplicate keyword. UI doesn't help user resolve it.
    2)…

    2 votes

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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Add 'Advanced Location' setting to Bing desktop tool

    This Advanced Location setting is only available online and not in the desktop tool. I found out recently that the default Advanced Location setting can result in receiving a significant amount of traffic from countries you are not targeting.

    It seems to me like this setting is too critical to not include in the desktop tool. Thank you for considering my request.

    1 vote

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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  19. Drupal Module

    DRUPAL MODULE (sorry if this exists but i just couldnt find it)- i have been searching for this for quite some time and have seen numerous requests but like google it would be great if there was a module for a bing that you just had to install, put in your code and off you go, conversions installed. Also a ncie addon would be like in a google module if a contact form was submitted that you could add details of the bing ad request to the bottom of the email a bit like this. This would encourage a lot…

    1 vote

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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  20. We need to be able to filter a query report for terms we have already added as negatives to save us from checking all the time

    We need a column on the Search Query report that highlights if we have already added or excluded a raw search term. That way we can filter the sheet and work with terms we have not yet dealt with.

    3 votes

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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
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