Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. There should surely be scope for strict 'exact match.'

    I left Google Ads when their 'exact match' changed and started to embrace very inexact matches. Now I find that Microsoft 'Exact match' is just as broad. My business deals with talented authors and exactly spelled search terms distinguish them from UNtalented ones! I want the former and not the latter. Microsoft effectively charges me for giving me the trouble of writing tactful letters of refusal. There must be other businesses who have their own reasons for wanting exactness and it can't be hard to introduce it an as option. The only exception I'd allow would be to accept upper…

    1 vote

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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  2. Turn off Close Variations since it can cause irrelevant search terms

    We should have a feature where we can turn off close variations to avoid having irrelevant search terms. I'm afraid continuously adding irrelevant searches to my negative keywords list won't really work. As you can see, my ads are shown for completely random keywords so even is I add them as negative, I will be still spending money for other trash search terms.What's the point of exact match type if it's basically the same as broad? This is extremely important.

    24 votes

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    1 comment  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →

    Hey folks,
    We appreciate your input and feedback on the existing matching behavior. We encourage you to reach out to the support team to help address any issues you may encounter in the immediate term. Our algorithms are continuously learning and working to improve matching quality.

    As our algorithms continue to learn, we have observed that close variant performance and quality has significantly improved over the past few months. For many customers, close variants are performing better than canonical match types; we do not have any plans to revert the close variant updates. For those customers that are uniquely impacted by these changes, combining effective negative keyword strategies, use of Broad Match Modifier, and escalating to support are great options to address concerns that may still arise.

    Best,
    Ben

  3. 1 vote

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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  4. Retain historical stats when changing match types

    Retain historical stats when changing match types on keywords. Currently, when changing the match type on a keyword, you will lose all historical stats in the main dashboard and must download from the Reports tab to access the keyword-level data again. Alternatively, automatically duplicate all keywords when changing match types - it should be an opt in to delete previous keywords, instead of opt out. Lastly, allow the opportunity to undo this change in Change History.

    1 vote

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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  5. Stop dropping words from exact match keywords

    Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

    For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

    Also, Google does not do this. They do not drop words…

    76 votes

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    7 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. We do not currently have plans to roll back the update to exact match, which included synonyms/implied words/same search intent. Our algorithms are constantly learning to improve the matching quality and we closely track close variant performance. For many advertisers, we have seen lower CPAs and higher CTRs for EEM compared to True Exact. It should also be noted that we will prefer true exact matches over any close variant where applicable. We will continue to monitor close variant quality as well as incorporate your feedback into our planning around any algorithm changes. We encourage you to continue to open support tickets if you are dissatisfied with the traffic your campaigns are receiving.

  6. Search terms matches are too broad.

    Ensure that search terms clicked on and paid for are remotely resembling the product range. eg. I was charged $16 for wire rope. I do not deal in wire rope or rope for that matter. I deal with electrical products. That is too broad. Every day I am excluding over 75% of the search terms.

    1 vote

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    1 comment  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  7. keyword and match type

    Hi I have plus signs in front of each keyword which is broad match. When I highlight all keywords and change broad match to phrase match the + signs are not removed. It states it in phase and works as phrase. I find this confusing and tried to manually remove the + signs but couldn't. I called to see how I could remove + sign in front of each word and told had to delete keywords with + sign in front and start over. The nice gentlemen checked to be sure and said the search and keywords are in phase…

    1 vote

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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  8. Fix The Exact Match Keyword Update (Synonyms?)

    Bing needs to fix the recent exact match keyword update. The new update essentially makes exact match keywords useless. With the new update, exact keywords can match to synonyms which does NOT allow advertisers to show the most relevant ad to someone searching on Bing.

    For us, this has resulted in a lower return on investment and higher advertising spend.

    For those not familiar, Bing's new update allows for reordering, stop/function word dropping, implied words/ same search intent, and synonyms (NEW). The update was designed to follow Googles new update for exact match keywords. Unfortunately, the parity is far from…

    36 votes

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    4 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. We do not currently have plans to roll back the update to exact match, which included synonyms/implied words/same search intent. Our algorithms are constantly learning to improve the matching quality and we closely track close variant performance. For many advertisers, we have seen lower CPAs and higher CTRs for EEM compared to True Exact. It should also be noted that we will prefer true exact matches over any close variant where applicable. We will continue to monitor close variant quality as well as incorporate your feedback into our planning around any algorithm changes. We encourage you to continue to open support tickets if you are dissatisfied with the traffic your campaigns are receiving.

  9. is not an idea- is a request

    When calling to speak to advertising experts are not in the correct department to actually make changes even if they understand what I am experiencing.
    Your developers for the advertising are not properly programing to match the type of business. This is awful as one has to spend money on invalid clicks!
    We cannot afford and cannot justify the expense for those invalid clicks! There are many searches from customers who have similar keywords in the search terms that apply to many different industries/type of businesses. i.e. a “Blower Motor”, this is used in a car, truck, boat, bus, a…

    1 vote

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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  10. Add keyword match type update from Google ads on the existing automated import

    Currently for import Match type: When you import a campaign for the first time, the match type is imported. After that, the match type is not updated.

    Hope we can also update the match types for the automated import

    1 vote

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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  11. worst searches appearing against exact matches.

    Please avoid using bing as its 70% draining your campaigns budget with unwanted searches

    1 vote

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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  12. broad to broad match modified keywords

    it would be great if there was an easier way to change broad keywords to modified broad keywords without having to go thru excel and learning formulas and spending so much time doing it. there must be an easier way. You should think about coming up with a 2 or 3 click process of making this happen. thank you

    3 votes

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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  13. negative keywords maximum list

    increase the number of negative keyword lists and/or the capacity of those lists. This accrues directly from both Google and Bing's emphasis on the use of Shopping Results in SERPs.

    Shopping queries are based on a broad match and therefore produce an abundant amount of irrelevant searches, which requires the necessity of many, many... really too many exact match negatives.

    This necessity could be easily overcome if both Bing and Google would allow for some limited use of Modified broad match. For instance - the exterior car covers industry - simply requiring that the search expression include the word "cover",would…

    1 vote

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  14. Negative Broad Match Keywords

    This needs to be a feature. It's absurd using only phrase and exact negatives when a broad match negative would solve so many problems dealing with wasted spend and irrelevant keyword matches.

    6 votes

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  15. Please let negative keywords block close variants

    Negative keywords should be able to block close variant exact matches.

    3 votes

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    2 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  16. negative broad

    Broad Match Type in Negative Keyword

    1 vote

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  17. Negative keyword for Broad match

    Some terms are still not properly filtered with negative keyword. Hope it will work with Broad. Bing should consider adding a match type of broad to the negative KW's...it can make our life much easier.

    5 votes

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  18. Broad Match Type in Negative Keyword

    Broad Match Type in Negative Keyword

    5 votes

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  19. Viewing search terms/performing search queries

    When viewing search terms/performing search queries, it would be great to have the ability to click one box for "add all selected terms as phrase match" and "all selected items as exact match". Currently, that functionality is done on each individual search term, the drop-down box covers the items you're working on, and there's a ton of clicking involved.

    3 votes

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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  20. Update negative phrase match logic

    The current negative phrase match setup makes it impossible to negative match some of the terms I need to avoid. For example, say I want to avoid anything containing "Progressive". Current phrase match rules will only negative match the query if "progressive" is a standalone word. Broad match is too broad (I want "auto insurance") and exact match can only be done afterwards on long-tail queries. How can I negative something like "progressiveagent" where there should be a space, but isn't?

    16 votes

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