Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. keyword planner

    When exporting Competition% in Keyword planner, the value returned is number instead of teh competition level. Would it be possible to also include the competition % if Low, Medium or High? Or do you have a range on what to flag as Low, Medium or High?

    CompetitionLevels- Competition levels are defined by the number of advertisers bidding on this keyword, relative to all other keywords across Microsoft Advertising. Possible values are Low, Medium, and High.

    1 vote

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  2. Negative Keyword Lists

    Hi Team my clients have been asking to have MCC level negative keyword lists like Google have and for it to be automatically deduped?

    4 votes

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  3. 1 vote

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  4. Please stop unsolicited bing news emails

    Bing News update emails arrive daily with no link to unsubscribe. Please add link to all of your sales and marketing emails to unsubscribe to them.

    1 vote

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  5. can't start new campaign

    It might be a good idea to allow folks to create a new campaign. I can't seem to do that, as the button is greyed out. I'll stick with Google ads.

    1 vote

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  6. Add users to multiple Bing Places listings without having to add their account on a per listing level.

    Add users to multiple Bing Places listings without having to add their account on a per listing level. For chains with hundreds of locations, adding coworkers or client email addresses to manage all of them is time consuming and inefficient. If we could bulk add users to listings it would be a great help

    1 vote

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  7. Turn off the terrible, no good, very bad AI generated ads!

    I got an email that Microsoft wrote some ads for me and that they would automatically run if I did nothing

    This isn't a feature, it's a bug.

    These ads are terrible. If I did not stop them they would damage my brand and waste my advertising budget.

    I chatted with tech support and was told that it s impossible to disable this nonsense. The only solution is to keep up a constant vigilance to see if any of these craptacular ads are generated and disable them before they can do any damage.

    This flawed, thoughtless feature destroys confidence in…

    1 vote

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  8. Feature Request

    Hi there! When adding business info to Bing Business, I only see Facebook, Twitter, Yelp, and Trip Advisor to add contact info. We are big fans of LinkedIn, and I think it would make a lot more sense to have a place to put our company LinkedIn page there, as well as an option to receive messages on our LinkedIn page if people have questions instead of Facebook. Since Microsoft owns LinkedIn, this seems like one of those no brainer ideas, but I thought it should be mentioned, thank you!

    1 vote

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  9. 1 vote

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  10. Add custom rules for shopping feeds in Bing Merchant Center

    The shopping feeds imported from Google Merchant Center into Bing Merchant Center need to have the custom rules menu.

    I encountered an issue with some of my shopping campaigns in Bing where they were being recorded under the souce "google" because the feeds that were importing from Google Merchant Center were also importing the custom rules I applied to urls. Tech support was able to identify this issue, but I was unable to find it because the custom rules menu doesn't exist, yet Bing still imported them from Google.

    2 votes

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  11. Please add videos to make the content more solid and authentic.

    Please add videos to make the content more solid and authentic.
    Videos can be even more powerful than images

    2 votes

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  12. Why don't Microsoft Advertising provide tracking services?

    Why don't Microsoft Advertising provide tracking services? Paid service is acceptable. There are a lot of third parties that are providing this service such as Clickmagick, Bemob, Clickmeter.

    I am willing to pay for your service instead.

    1 vote

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  13. Using Bing to save money and dominate Bing searches...

    Considering recommending this strategy to a law firm with a small budget: PPC is less expensive with Bing (from what we gather). Bing is currently used in about 16% of searches. The logic is this—Why compete everywhere with a limited budget when you can concentrate the entire budget on the 16% of Bing searches and thoroughly dominate. Wondering if you've suggested this strategy to agencies/advertisers.

    1 vote

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  14. Include Forecast option for Query Volumes

    Forecast for upcoming query volumes in the coming months

    1 vote

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    Hi, could you share more on how would use the forecast feature? Is it similar to Google Trends? How would you take actions based on the forecast results?

    We are in pilot to release add trending search queries as new keywords in recommendation page. Pls reply me if you would like to join the pilot. Thanks.

  15. Microsoft Advertising Intelligence tool missing countries

    Hi,

    Just worked on the Intelligence tool which is amazon and a time saver as well however not all the countries are added under the option called More Research--> Search-user Location.

    Any specific reason why all the countries are not included. I have to run campaign for the country called United Arab Emirates but I can't find the same in the list. Similar to that I noticed lot of missing countries where I need to run a campaign.

    Can you please advise when this will be available?

    1 vote

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  16. Editable Keywords

    I think it's important to make Keywords Editable in such a way that the Old Keyword will be automatically paused or removed, in place of the new keywords.
    This will make Keywords Optimization swifter and Better for Advertisers Like us

    2 votes

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  17. Keyword Planner Issue

    In the keyword planner, I entered all of my keywords, set the bid for $2 and daily budget at $10. It says that I should be getting 179-242 clicks weekly, have 4.01K-5.42K impressions, and spend $20.6-$27.8 weekly. But if you calculate those estimated clicks based on the keywords bid which is $2, it is very far to the estimated spend of $20.6-$27.8 weekly. Please review it. Thanks!

    2 votes

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    Thanks for your feedback. The weekly estimated spend is impacted by the keywords, bid, budget, and account historical performance, etc.

    In this case, the estimated spend was capped by budget thus you can see a shaded area in the graph.
    You can try to increase your budget or decrease your bid to adjust.

  18. Don't offer the same keywords that don't fit again and again

    Every day I'm sorting keywords and every day I get keywords that I have declined many times before. Improve your suggestion tool. Offer the option to get keywords again later, in case there is a lack of keywords. But also offer the option to completely remove them. Because many of the suggested keywords just don't fit at all. There is no point in offering them again. It's just a HUGE waste of time to go over them again and again.

    1 vote

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  19. Remove double keywords and already used ones automatically from dialog for new keywords

    When people add new keywords, keywords that are already used are not removed automatically. Furthermore, the list with already used ones shows long suggestions for improvement. Removing the already used keywords costs tons of time and is time wasted. Please AUTOMATE the removal of keywords that are already in the list.

    1 vote

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  20. Keyword Planner - Import list of cities or add multiple at once

    In Keyword Planner, please do not require one to click SAVE after every single city or geography, this current process is very frustrating. We should be able to type a list of areas without needing to click Save after each one. Thanks

    1 vote

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