Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Allow Advertisers to Bid On Crypto Currency Terms

    Google is allowing advertisers to bid on Crypto Currency terms (Bitcoin, Coinbase, Crypto etc) while Microsoft still does not allow for this. Some advertisers are committing million dollar budgets to Google on a quarterly basis to support their Crypto strategy. Crypto currency is making headway in the financial services/ Brokerages vertical with multiple advertisers developing capabilities to accept crypto as payment (PayPal, Venmo, Fidelity, etc). Can the Editorial team please update this policy which is resulting in us leaving money on the table? This will also help activate net new advertisers, such as Coinbase.

    16 votes

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  2. Special characters moderation loophole

    For more than a year, I have been trying to fight with illegal drugs ads, but they appear new every day. You can't fight it manually, you must close the ability to bypass moderation due to the replacement of letters and special characters.

    15 votes

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    5 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  3. Editorial Disapproval UI Messaging

    Please improve the UI messaging for editorial rejections and provide the reason for the disapproval. This will enable customers to know the cause of the rejection so they can, without having to contact Support for assistance, review the editorial policy and make changes to their campaign, appeal the rejection or realize that their business model makes them ineligible to serve ads on our network. T1 Support handles ~1800 inquiries about Editorial issues globally each month. This change could reduce inbound Support volume by 16% for editorial issues and decrease editorial escalations from T1 to T2 (saving Microsoft operational costs) as…

    120 votes

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    12 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  4. I am an advertiser, campaign manager for my clients.

    I am an advertiser, campaign manager for my clients. The client will pass me their billing information, which keeps my account locked even though my spending is between 2000 $ -4000 $ / day.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  5. Stop unauthorised images been used as clickbait for BitCoin

    Every advert should have a 'report button' so that ads like the attached can quickly be reported and removed. You are allowing people to be scammed and conned.
    I am a professional marketer and these ads are an abuse of my profession.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  6. 1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  7. Get ad extensions approved (or disapproved) once they are created in the shared library, do not wait for them to be linked to campaigns

    As advertisers we can often plan to create extensions, but we want to be able to switch them live at specific moments.
    If ad extensions only get disapproved once we link them to accounts, campaigns or ad groups, or even several days after we do so, we loose valuable time in our marketing campaign.
    Why not have the ad extensions approved (or disapproved) as soon as they are created in the shared library.
    That way we know that they will actually be shown once we link them to ad groups e.g.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  8. Coding With AI To Screen Ads For Banned Content

    I work for an electronic test and measurement equipment distributor (www.saelig.com) that has been advertising on MS for more than 10 years. Since the advertising of weapons was banned 7-8 years ago, many of our ads have been blocked many times. I've lost count. The ads get unblocked eventually, but it sometimes takes weeks as in the most recent instance. The test and measurement instrument that we sell in the highest volume is an oscilloscope. So many of our ads contain the words oscilloscope and scope. Oscilloscope does not easily roll off the tongue and many people can't…

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  9. Allow advertisers with important COVID19 solutions to advertise

    I agree it's good to have a policy to avoid people exploiting COVID. But I think you'd agree it's too broad when it prohibits legitimate advertisers offering COVID solutions that could save lives. Perhaps you could have a machine learning algorithm analyze the web site of potential legitimate advertisers, tune it for high false positives / low false negatives (a screening setup) and then have humans do final review? Happy to help :-)

    2 votes

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  10. Be proactive on Trademark Blocking

    There should be an option to be able to proactively prevent Trademarked terms from showing up in ads. We should be able to send over proof of Trademark when creating or editing ads that contain Trademarked terms.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  11. The Review Editorial Members Should Work In the Call Centres

    I am suggesting that Bing should mandate the Review Editorial Members to be part of the Call Centres. This will reduce a situation whereby a call agent assures a customer that his/her ads copies and landing pages are fine and meet the Bing Ad policy....Later on, the editorial review team will disapprove the ad. It is tiring and makes it hard to advertise on Bing platform.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  12. Trademark Approval Process

    To have an option where we can submit a trademark term that we want to use on our ads and have it white-listed or approved on our account before we create an ad campaign for it instead of creating an ad campaign first and wait for the ads with the trademark terms to be rejected.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  13. Display Quick Info regarding the 24h review after making changes.

    When making changes or creating a new campaign, it might take up to 24h for the ads to actually be running online. EVEN THOUGH the "pending tutorial review" status has changed to "eligible" already. And the campaigns status is on enabled, and delivery again "eligible".
    A quick info (just like with the "pending review tutorial" on the ads) would be a absolutely great feature, to know what's actually going on. Especially for new customers. I had to actually contact the support several times until I found out about the "normality" of this issue.
    Please change this. Thank you very much.

    4 votes

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    2 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  14. Exclude CBD from the drug advertisement policy in the USA, and exclude cannabis from the drug policy in legal states. Equality is needed.

    Bing must exclude CBD from the drug advertisement policy in the USA, and exclude cannabis from the drug policy in legal states in the USA. Equality is needed. To discriminate against certain businesses that can benefit qualified consumers is to foster a marketplace of unequal advertising competition. It is time that we move forward, with the law.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  15. Contact a person when you reject an ad.

    Improve your system so that ads that are clearly not political are not rejected for political content. It is not only frustrating but offensive. When you do reject an ad, contact the person and let them know. A little mark at the top of the campaign management page is not good enough

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  16. Account should give some "error message" or may change "delivery status" if ads not start delivering after 48hrs

    Hello team,

    After creating a new campaign, on all levels (Campign+Ad group+Ads) delivery status showing "Eligible" with no error notification. but after 48hrs no traffic showing on a campaign (Ads is not started delivering) & when checked with the support team said the ad is in under review due to some policy violation word used in the Ad copy. I think at this point account should give some "error notification" or may change "delivery-status" to making some changes in the ad copy. in this way, you can avoid the wasted of timing & advertiser also try to avoid this thing…

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  17. Delay in Review Process

    The review process of microsoft accounts and ads is taking too long. it is suggested to fix the review process time to one day only.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  18. Allow Ads for CBD Products; The farm bill has removed CBD from restricted drug list; It will benefit many, and CBD does not get people "high

    CBD does not get people high, it helps people with chronic pain. It is not addictive and can benefit people in many ways. You will be leaps and bounds ahead of Adwords & Facebook Advertising if you allow paid ads for CBD

    17 votes

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    4 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  19. Stop the approval of online service dog and emotional support animal registries

    Microsoft is incredible in its ideals for helping the disabled community and providing accessible tooling. This does not match with its policy of approving online service dog and emotional support animal registries. There exists no such official registry for either category of assistance animals, and these fake registries only serve to further confuse policies surrounding this already hectic and rapidly-developing medical facet.

    Please stop the approval of ads for these fake and predatory sites offering certification of service dogs or emotional support animals.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  20. 1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
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