Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Editorial Disapproval UI Messaging

    Please improve the UI messaging for editorial rejections and provide the reason for the disapproval. This will enable customers to know the cause of the rejection so they can, without having to contact Support for assistance, review the editorial policy and make changes to their campaign, appeal the rejection or realize that their business model makes them ineligible to serve ads on our network. T1 Support handles ~1800 inquiries about Editorial issues globally each month. This change could reduce inbound Support volume by 16% for editorial issues and decrease editorial escalations from T1 to T2 (saving Microsoft operational costs) as…

    109 votes
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    9 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  2. 16 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Custom columns based on Goals; Upgraded reporting to pull custom columns

    Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.

    10 votes
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    3 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  4. Display Quick Info regarding the 24h review after making changes.

    When making changes or creating a new campaign, it might take up to 24h for the ads to actually be running online. EVEN THOUGH the "pending tutorial review" status has changed to "eligible" already. And the campaigns status is on enabled, and delivery again "eligible".
    A quick info (just like with the "pending review tutorial" on the ads) would be a absolutely great feature, to know what's actually going on. Especially for new customers. I had to actually contact the support several times until I found out about the "normality" of this issue.
    Please change this. Thank you very much.

    4 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Stop dropping words from exact match keywords

    Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

    For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

    Also, Google does not do this. They do not drop words…

    64 votes
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    6 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. We do not currently have plans to roll back the update to exact match, which included synonyms/implied words/same search intent. Our algorithms are constantly learning to improve the matching quality and we closely track close variant performance. For many advertisers, we have seen lower CPAs and higher CTRs for EEM compared to True Exact. It should also be noted that we will prefer true exact matches over any close variant where applicable. We will continue to monitor close variant quality as well as incorporate your feedback into our planning around any algorithm changes. We encourage you to continue to open support tickets if you are dissatisfied with the traffic your campaigns are receiving.

  6. Allow exclusions for Merchant Promotions

    we would like to have the option to exclude certain designers from promotional activity in the Shopping segment without completely blacklisting them. Currently this is not possible.

    10 votes
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  7. Add/update Campaign level audience association in Microsoft Advertising Editor

    Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.

    11 votes
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    Started  ·  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  8. Allow advertisers to delete offline conversions

    In the event that the wrong data is uploaded, I would like to delete offline conversions to ensure accurate attribution and reporting.

    7 votes
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    0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  9. Improving downloading features for Microsoft Advertising Editor (Bing Ads Editor or BAE)

    Sending this feedback as for advertiser's request. Wanted to improve our features on Microsoft Advertising Editor (Bing Ads Editor or BAE) as for advertiser's following scenario:

    For dowloading all campaigns, duplicated a campaign, added over 15k keywords and posted changes Google Ads Editor in like 5 minutes while BAE was still downloading campaigns up to 3 hours.

    I mean, I don't understand the logic of storing anything locally if it has to take so much time to load all the campaigns or posting changes. The one thing I've noticed is that your editor gets stuck at "Finalizing Changes" part while…

    10 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    Appreciate your feedback on performance. It is noted. In order to ensure we are addressing this quickly, please let us know if we can work with you directly and help troubleshoot your account to uncover top issues quickly. You can send us a response and the team will reach out to you.

  10. SMS Messaging

    Offer SMS (Text) messaging for specific topics and issues - to alert customers of issues with the product or with their account and to let them know when an issue is resolved (e.g. credit card expiring, editorial rejection, paused ads, coupon depleted, etc.)

    17 votes
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    6 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  11. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    19 votes
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  12. Options to bulk update ad schedule from settings tab

    We would like the ability to update ad schedules in bulk from the UI settings tab. Currently, if we want to change the ad schedule, we can only select one campaign at a time.

    19 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Allow Bing to update feeds automatically on a monthly basis

    We are running Dynamic search ads campaigns and we would like Bing to update feeds automatically on a monthly basis.

    Now we need to upload/update feeds manually and it takes a lot of time.

    7 votes
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    2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  14. Targeting based on residence

    It would be very nice if we will have an option to target people according to the default location in Bing settings. It would help us to target people who are residing on the country we are targeting to. Thanks!

    8 votes
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  15. Bid Strategy Type in reports reflect historical changes

    Please have the Bid Strategy Type column in performance reports reflect historical changes instead of showing the current setting throughout history.

    4 votes
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    1 comment  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  16. Support Product Dimension (advertised SKU) Data in the API

    It would be very helpful to have parity with Google's API on advertised SKU data and add the ability to get the data in the Product Dimension report to allow us to better refine product grouping and determine which products do well when they show and which ones do poorly.

    15 votes
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    3 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  17. Campaign exclusions for DSA Auto Targets

    Please show website coverage % at the campaign exclusion level for DSA Auto Targets.

    4 votes
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  18. Goal Tracking for Automated bidding Strategies

    At present, there isn't a way to only factor in specific goals with an automated bidding strategy. Conversions tracked for all goals are factored in. Can we please get more granular tracking for automated bidding strategies?

    3 votes
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    0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  19. Tool Provider Support for MSAN

    Not being able to see front and back end metrics for MSAN in the same platform as their other campaigns is a major roadblock in getting advertiser opted into MSAN - the workaround does not work as well for features like feed-based MSAN

    7 votes
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  20. Editable Action Text for Action Extensions

    We're a B2B company and would like to add CTAs like "View Demo" or "Get A Guided Tour" in the Action Extensions. It would be great if we could edit the text within a specific character limit so that we can add more relevant and targeted action text.

    30 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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