Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. Add labels to Bing Ads scripts

    We work a lot with labels in Google Ads scripts (about 95 % of the scripts). All these scripts can't be used in Bing Ads properly.

    79 votes
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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  2. Editable Action Text for Action Extensions

    We're a B2B company and would like to add CTAs like "View Demo" or "Get A Guided Tour" in the Action Extensions. It would be great if we could edit the text within a specific character limit so that we can add more relevant and targeted action text.

    28 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  3. Stop dropping words from exact match keywords

    Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

    For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

    Also, Google does not do this. They do not drop words…

    30 votes
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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  4. Additional feature for the autogenerated email addresses of paperless billing accounts

    Current situation: Since we are now preventing human intervention by reducing the accounts in special handling cases which may cause data privacy issue.

    Suggestions: I would suggest to have an extra feature in Billing setting for adding automated email address of paperless billing accounts. These autogenerated email addresses do not have someone who can actually accept nor decline the verification request to add the email in the system.
    It would have been better if you can add at least options for automated emails (like invoice scanner) and for individual/specific email addresses.
    Once the customer or AM click the option for…

    16 votes
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    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Add conversion goal as a segment in the reporting

    I'd like to see different conversion goal names in my reports to be able to compare leads and sales between Bing/Yahoo, AOL and syndicated search partners. At the moment it's only possible to see the total amount of conversions for each network, not the conversion type by network.

    10 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  6. accept debit/credit cards with PIN/security verification.

    accept debit/credit cards with PIN/security verification.

    7 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Allow Imported Changes to Be Reviewed BEFORE Posting

    How is it ever a good idea to post changes directly to Bing without any way to review the change? In addition, after importing and automatically posting I then have to re-download the account to see the changes that were just made. This requires more time than the old import function and is dangerous, as I have to post live campaigns before I can see whether or not I actually want to run them.

    Without any way to turn off this new "improved" functionality, I am now required to handle all imports with csv files which is slower than the…

    14 votes
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    1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  8. Fix The Exact Match Keyword Update (Synonyms?)

    Bing needs to fix the recent exact match keyword update. The new update essentially makes exact match keywords useless. With the new update, exact keywords can match to synonyms which does NOT allow advertisers to show the most relevant ad to someone searching on Bing.

    For us, this has resulted in a lower return on investment and higher advertising spend.

    For those not familiar, Bing's new update allows for reordering, stop/function word dropping, implied words/ same search intent, and synonyms (NEW). The update was designed to follow Googles new update for exact match keywords. Unfortunately, the parity is far from…

    22 votes
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    3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  9. Invoice number should be shown within reference field on bank account

    If a bank account (SEPA ELV) was charged by the Advertising System, the charge on the bank account should show the associated invoice number within the reference field.

    This makes it way more easier for customers to find the affected invoices compared with their bank charges.

    Thank you,

    Stefan

    5 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. CPA bidding at ad group

    Target CPA Bidding at campaign level is super helpful for optimizing accounts. It would be great if there is a CPA bidding strategy at ad group.

    7 votes
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    4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. 29 votes
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    6 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
  12. Having Age / Sexe conversions/ clics in parameters (not just estimations!)

    Estimations tool is not accurate at all, we need age/ sexe datas in paramaters just like calendar, we will be able to improve our campaigns and make adjustment

    5 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    30 votes
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    7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    This feature is in development and will be available later this year.

  14. Please allow for better targeting directly to the AOL network.

    Please allow for better targeting directly to the AOL network.

    2 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  15. show store Id on campaign page

    show the store id on the campaign page

    22 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. New URL tracking parameter to pass the LinkedIn Targeting Category ID

    We have started the new LinkedIn Profile targeting based on Job Function & Industry in few of our Search Campaigns. We have not setup Conversion tracking in our Campaigns. So, in order to measure the performance, we need a URL Tracking Parameter to pass the LinkedIn Category tracking ID.

    11 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  17. Make it possible to send the invoices in PDF to your customers

    Everytime an invoice is created it would be nice to add an email address in your system so this can be send automatically to the Finance department of the organization.

    2 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. 1 vote
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  19. DSA

    Roll out DSA for Austria

    1 vote
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  20. Star rating for Bing Ads and Bing Places

    Had a chat with Aaron from Bing Ads at SMX East NY and shared the same ideas, Currently Bind Ads has only 2 approved software companies to show star rating with Bing Ads compare to 25 plus companies with Google Ads. Secondly, Google has Google Customer Reviews as a certified reviews for eCommerce websites to show star rating, which combines star rating from third party reviews company (if any) and gives an insight to any visitor/customer regarding the website's overall experience, product, shipping and quality etc. Last but not the least, I can only upload 10 pictures in Bing Places…

    15 votes
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    4 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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