Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Editorial Disapproval UI Messaging

    Please improve the UI messaging for editorial rejections and provide the reason for the disapproval. This will enable customers to know the cause of the rejection so they can, without having to contact Support for assistance, review the editorial policy and make changes to their campaign, appeal the rejection or realize that their business model makes them ineligible to serve ads on our network. T1 Support handles ~1800 inquiries about Editorial issues globally each month. This change could reduce inbound Support volume by 16% for editorial issues and decrease editorial escalations from T1 to T2 (saving Microsoft operational costs) as…

    241 votes
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    9 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  2. Campaign exclusions for DSA Auto Targets

    Please show website coverage % at the campaign exclusion level for DSA Auto Targets.

    5 votes
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    15 comments  ·  Exclusions  ·  Flag idea as inappropriate…  ·  Admin →
  3. Tool Provider Support for MSAN

    Not being able to see front and back end metrics for MSAN in the same platform as their other campaigns is a major roadblock in getting advertiser opted into MSAN - the workaround does not work as well for features like feed-based MSAN

    8 votes
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    13 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  4. SMS Messaging

    Offer SMS (Text) messaging for specific topics and issues - to alert customers of issues with the product or with their account and to let them know when an issue is resolved (e.g. credit card expiring, editorial rejection, paused ads, coupon depleted, etc.)

    17 votes
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    6 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  5. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    21 votes
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  6. Options to bulk update ad schedule from settings tab

    We would like the ability to update ad schedules in bulk from the UI settings tab. Currently, if we want to change the ad schedule, we can only select one campaign at a time.

    20 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  7. Support Product Dimension (advertised SKU) Data in the API

    It would be very helpful to have parity with Google's API on advertised SKU data and add the ability to get the data in the Product Dimension report to allow us to better refine product grouping and determine which products do well when they show and which ones do poorly.

    15 votes
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    3 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  8. Improving downloading features for Microsoft Advertising Editor (Bing Ads Editor or BAE)

    Sending this feedback as for advertiser's request. Wanted to improve our features on Microsoft Advertising Editor (Bing Ads Editor or BAE) as for advertiser's following scenario:

    For dowloading all campaigns, duplicated a campaign, added over 15k keywords and posted changes Google Ads Editor in like 5 minutes while BAE was still downloading campaigns up to 3 hours.

    I mean, I don't understand the logic of storing anything locally if it has to take so much time to load all the campaigns or posting changes. The one thing I've noticed is that your editor gets stuck at "Finalizing Changes" part while…

    24 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  9. Add/update Campaign level audience association in Microsoft Advertising Editor

    Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.

    20 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  10. Targeting based on the default browser setting

    It would be very nice if we will have an option to target people according to the default location in Bing settings. It would help us to target people who are residing on the country we are targeting to. Thanks!

    15 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  11. Allow Bing to update feeds automatically on a monthly basis

    We are running Dynamic search ads campaigns and we would like Bing to update feeds automatically on a monthly basis.

    Now we need to upload/update feeds manually and it takes a lot of time.

    18 votes
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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  12. Stop dropping words from exact match keywords

    Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

    For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

    Also, Google does not do this. They do not drop words…

    36 votes
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    3 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  13. Editable Action Text for Action Extensions

    We're a B2B company and would like to add CTAs like "View Demo" or "Get A Guided Tour" in the Action Extensions. It would be great if we could edit the text within a specific character limit so that we can add more relevant and targeted action text.

    32 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  14. Allow Imported Changes to Be Reviewed BEFORE Posting

    How is it ever a good idea to post changes directly to Bing without any way to review the change? In addition, after importing and automatically posting I then have to re-download the account to see the changes that were just made. This requires more time than the old import function and is dangerous, as I have to post live campaigns before I can see whether or not I actually want to run them.

    Without any way to turn off this new "improved" functionality, I am now required to handle all imports with csv files which is slower than the…

    32 votes
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    5 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    We have added an additional option for you to download locally under Tools → Options → Defaults. Note that, this workaround doesn’t offer the full benefit of server based import as the released version as below -

    • Id mapping of campaigns – Tight mapping with Google campaigns based on IDs so there are no missed or duplicate campaigns
    • Scale – Ability to import large accounts
    • Background import that lets you work on other operations as import is in progress
    • Schedules – Creating future recurring imports from editor.

    For campaigns that require little or no review, we would recommend a server based import to take advantage of these benefits. In cases where you would like a more hands on preview approach you can use the local download option. You can switch between these options easily between imports based on your needs. If you have further questions or…

  15. Static columns in the UI

    The columns at the campaign, ad group, and keyword level are constantly changing as we move through an account or switch accounts. We would appreciate a setting that allows our users to set standard/static columns for each level. We spend quite a bit of time adjusting columns to find data, when we could be acting on data.

    14 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  16. Additional feature for the autogenerated email addresses of paperless billing accounts

    Current situation: Since we are now preventing human intervention by reducing the accounts in special handling cases which may cause data privacy issue.

    Suggestions: I would suggest to have an extra feature in Billing setting for adding automated email address of paperless billing accounts. These autogenerated email addresses do not have someone who can actually accept nor decline the verification request to add the email in the system.
    It would have been better if you can add at least options for automated emails (like invoice scanner) and for individual/specific email addresses.
    Once the customer or AM click the option for…

    18 votes
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    1 comment  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  17. Add conversion goal as a segment in the reporting

    I'd like to see different conversion goal names in my reports to be able to compare leads and sales between Bing/Yahoo, AOL and syndicated search partners. At the moment it's only possible to see the total amount of conversions for each network, not the conversion type by network.

    13 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  18. similar audience

    Similar Audience in India Market - We would love to have similar audience in Indian market - Kindly let us know when this feature will be available in India.

    6 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. PayPal or eSewa in Nepal

    Hello Microsoft,
    Can you please add paypal or eSewa as a payment method in Nepal.
    eSewa is a like Pattm (wallet app) in Nepal, most of the people will love to use it and i am use that most of the people start using microsoft ads...

    This is eSewa site https://esewa.com.np

    5 votes
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    1 comment  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  20. Bring Back Import Only To Microsoft Ads Editor

    In Bing Ads editor, I was able to import my Google campaigns and make edits to them in the interface (URL changes, etc.) BEFORE posting to the server. Now I only have the option to import and post simultaneously.

    Also when the import posts, it bypasses Microsoft Ads Editor entirely, and I have to download it from the account into Editor, somewhat defeating the purpose of using Editor to import in the first place.

    8 votes
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    1 comment  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →

    We have added an additional option for you to download locally under Tools → Options → Defaults. Note that, this workaround doesn’t offer the full benefit of server based import as the released version as below -

    • Id mapping of campaigns – Tight mapping with Google campaigns based on IDs so there are no missed or duplicate campaigns
    • Scale – Ability to import large accounts
    • Background import that lets you work on other operations as import is in progress
    • Schedules – Creating future recurring imports from editor.

    For campaigns that require little or no review, we would recommend a server based import to take advantage of these benefits. In cases where you would like a more hands on preview approach you can use the local download option. You can switch between these options easily between imports based on your needs. If you have further questions or…

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