Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Geo-localitation

    It will be really useful for the platform to add geo-localization intelligence to do a follow up of the visits to the physical store. Same as Google or Facebook.

    27 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Adobe Support for Microsoft Audience Network

    Adobe support for Microsoft Audience Ads Network campaigns to allow optimisations & conversion data to be tracked on Adobe Media Optimiser & Adobe Analytics

    10 votes
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    3 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  3. Adjust column width permanently

    It would be great if we could adjust column width permanently

    13 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  4. Editorial Disapproval UI Messaging

    Please improve the UI messaging for editorial rejections and provide the reason for the disapproval. This will enable customers to know the cause of the rejection so they can, without having to contact Support for assistance, review the editorial policy and make changes to their campaign, appeal the rejection or realize that their business model makes them ineligible to serve ads on our network. T1 Support handles ~1800 inquiries about Editorial issues globally each month. This change could reduce inbound Support volume by 16% for editorial issues and decrease editorial escalations from T1 to T2 (saving Microsoft operational costs) as…

    113 votes
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    10 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  5. Add Performance Filters to Product Dimension Performance Reports (and other Performance Reports)

    It would be amazing if the Product Dimension Performance Report via API had filtering options for metrics such as clicks > 0 or conversions > 0. This would greatly reduce the size of some of these reports and make them less taxing while bringing Bing to parity with Google, where this is already an option.

    23 votes
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    2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  6. SA360 support (creation and optimization) for Microsoft Dynamic Search Ads (DSA)

    SA360 support (creation and optimization) for Microsoft Dynamic Search Ads (DSA)

    10 votes
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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  7. SA360 support for Microsoft in-market audiences

    SA360 support for Microsoft in-market audiences

    9 votes
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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  8. SA360 support for Microsoft bid strategies (more strategies supported + reporting and creation options)

    SA360 support for Microsoft bid strategies (more strategies supported + reporting and creation options)

    9 votes
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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  9. SA360 support for Microsoft Audience Network Campaigns

    SA360 support for Microsoft Audience Network Campaigns

    9 votes
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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  10. SA360 support for Microsoft Responsive Search Ads (RSA)

    SA360 support for Microsoft Responsive Search Ads (RSA)

    9 votes
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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  11. Rename Microsoft Merchant Centre Store name

    Please allow us to rename the Merchant Centre store name.

    6 votes
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  12. Target Specific Search Partners / Bid Adjustments on Search Partners

    It would be really nice to see an option soon in Bing Ads that enable advertisers to target specific search partners or if we can at least put bid adjustments on partner websites instead of just excluding them fully.

    7 votes
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    0 comments  ·  Syndicated Partner Network  ·  Flag idea as inappropriate…  ·  Admin →
  13. SA360 support for Microsoft custom audiences

    SA360 support for Microsoft custom audiences

    8 votes
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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  14. SA360 support for Microsoft similar audiences

    SA360 support for Microsoft similar audiences

    8 votes
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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  15. Bulk assign job functions to multiple campaigns in editor for Mac users.

    I believe the Windows version of Bing Editor allows users to bulk assign job functions to multiple campaigns, however, this isn't an available option for Mac users. This would save me a huge amount of time, as now I have to manually assign many job functions to a large collection of campaigns for observation.

    7 votes
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    1 comment  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  16. Bing Places: Make all UK counties Available

    The county list, on Business address section, for UK is not complete. I believe UK businesses would benefit from having a complete list of counties available. It would allow us to have our Business addresses information more accurate and would help to increase the relevance of the listings.

    6 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  17. ip address

    Hello,

    Currently there not possibility to exclude cidr/IPV4 IP formats from Bing campaigns.

    Would you be able to integrate that in the near future? For example to be able to exclude the following IP format: 192.0.2.0/24 (just an example for illustration purposes)

    Please keep us posted on that.

    Thank you,

    Best Regards

    5 votes
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    1 comment  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  18. Allow more control over images order appearing on Bing Business listings.

    We should have the opportunity to make changes to the image order via the Bing Places Account so we can decide which image will be shown as primary when the listing is shown on bing.de

    16 votes
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  19. Comprehensive search term report

    Currently, the Search Terms report only includes search terms that have had a significant number of clicks in a specified time period. Thus, search queries that do not generate clicks (but do show your ads) are not included in the report list.

    This is short-sighted. A key function of the search terms report is to help you eliminate keywords that aren't relevant (and if they aren't relevant, they're unlikely to receive clicks). This is key when using Broad Match Modified or Phrase Match keyword types.

    If a search query is generating high impressions, we should be able to see that.…

    6 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Add the ability to bulk-add 'Company Names' for the new LinkedIn Audiences feature within Campaign Targeting.

    It would be useful to enter (in-bulk) a list of company names or LinkedIn company page URLs so that these can be applied to campaigns with the new targeting feature.

    5 votes
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