Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Bogus Site Location

    Was advised to post this here by a Bing Customer Service Rep.

    Recently while on Craigslist, came across for an ad for Virtual Assistants Needed. SEO company says:

    "We are an SEO firm that primarily works to increase the market areas of our clients. One of the methods we use is to create expanded directory & social listings for our clients - we set up virtual locations for them in areas that they serve, but do not have a physical office. This is where you come in. We will use your address as a virtual office location & when we…

    1 vote

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  2. Allow e-mail subscription pop ups

    My ad campaign was disapproved simply because my web-store has an e-mail subscription pop up. It was disapproved on the basis of you not allowing pop up ads, but an e-mail subscription pop up isnt an ad, its simply asking that visitor if they'd like to join the mailing list, a very commonly used resource by many many websites. Its not advertising any product or service, it simply asks if that visitor would like to receive e-mail newsletters. Why penalise a website for using such a commonly used tool?

    1 vote

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  3. Make Indian postpay Credit Cards working

    Make Indian postpay Credit Cards working

    1 vote

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  4. Highlight changes in editor and Bing ads online

    You can't see the changes that are made by other managers,.....

    1 vote

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  5. stop over-guessing visitor's preferences

    If I come from an English site, I don't want to be presented with a non-English login screen just because I happen to be in a different country!!! (the same probably goes for other languages...)

    1 vote

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  6. Need a Testbed for people studying for Accreditation

    Right now when one is studying for Bing accreditation in order see what's in the study guide in action you have to make real ads that run the risk of being ran, and charged for. I did a test ad along with the guide just to see the things the guide said would happen. I finished studying for the day and left. The fake ad then ran!!! Thankfully I gave the campaign an obvious name that made clear this wasn't real and it was linked to the a dummy ad used to learn the platform while going through the studyguide.

    1 vote

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  7. Allow Ads to show

    Allow ads to show when bid is set a small amount above first page bid estimate.

    So for example if the first page bid is 15 cents and I set it at 20 cents it should allow the keyword to show and produce some impressions

    As of now bing turns off each keyword unless I jack up the bid to over a $1 for each keyword.

    1 vote

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  8. Discontinuing partner 'Trending Now' sections

    We've credited an advertiser because a partner is placing paid search related keywords into their Trending Now section - this generates traffic to ads where the site visitor is not actively searching the information, thus creating irrelevant clicks.

    1 vote

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  9. Lift 40M Keyword Cap in BAM

    Currently there is a limit within the UCM BAM bulk tool of 40M keywords for download operations.

    As my customer currently has 200M keywords across ~100 active accounts we are regularly running into hitting limits on pulling down even filtered keyword data within those accounts. With this customer, as well as other large customers, there are numerous benefits that this change can certainly provide.

    1 vote

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  10. Search Term page options

    On the search terms page, the option to realign or remove columns would be helpful. Also, filters would be very useful in narrowing down how much data a user looks at.

    1 vote

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  11. Be able to search in BingAds using SAP ID

    If we could add an option to search in BingAds using SAP ID under Support Dashboard. This will be helpful for WOCS team getting all related customer shell that are link to a particular SAP ID in the system.

    1 vote

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  12. Bing ads important dates

    Provide the campaign creation date on the Campaign settings tab
    and account creation date on the Accounts tab.

    1 vote

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  13. Bing SEARCH should have filter for TIME

    like Google search, also BING search should be able to filter search results by time. last 24hrs, öast week, last month, last year etc.

    this is only available in US, should be also available in all regions.

    1 vote

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  14. Give ability to set budget by ad group

    Would like the ability to set and change budgets by ad groups rather than campaigns

    1 vote

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  15. Add a Column Under Sitelinks for Device Type

    It would be great if there was a column indicating what device type a particular sitelink is set-up for. It's very confusing when you have multiple sitelinks with the same name, but are set up for different devices (i.e. Contact Us - one for desktop and one for mobile). Currently, the only way to know is to run a report. That takes too much time when I'm just quickly wanting to see how something is targeted.

    1 vote

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  16. More Granular Ad Extension Options - Call and Location

    I'd like to see call and location extensions be able to be modified at the ad group level and not exclusive to the campaign level.

    1 vote

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  17. 1 vote

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  18. BingAds Product Ads Extension

    Planning to use Product Ads Extension in our BingAds account. Is there anyone here already used this feature? Saw it in BingAds Editor ver. 10.7.2130.8075

    Thanks!

    1 vote

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  19. Absolutely INANE that my choice of region (Thailand) makes everything in Thai with BUddhist calendar dates - WHY CAN'T I SWITCH To ENGLISH??

    It is absolutely ******** that there is no way to change languauge on pages once a region is set - had I known this I would have stuck with the USA, not Asia as my region. Hour wasted on this BS. Microsoft, what's up?? Now I want to cancel my account and start fresh - can't do that either. Oh, the inanity!

    1 vote

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  20. Removing Filter When Done Using It

    Once I am done using a filter, I click the "x" to remove it. Every time I go to a different tab or setting the filter comes back. It is very annoying to have to remove it constantly. Once deleted, it should stay deleted.

    1 vote

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