Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Average Household Income Geo-Targeting

    AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

    It would be fantastic if Bing introduces this particular setting

    34 votes
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    4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

  2. Add more language support or a bypass of the symbol and language limitions when targeting specific countries.

    A lot of advertisers may want to only show ads in specific countries (eg. Lithuania), and the available language options aren't enough. I understand that adding more language support would take a long time, so I'm suggesting a sort of bypass of the available languages. If you're only showing your ads in one country, you could just select an option that allows you to use the main language of the targeted country. Those ads could still be checked by the system for basic grammar and certain symbols, but the final verification could be done manually.

    30 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  3. More attribution options such as position based

    Last click is an ancient attribution model now there are so many touch points to conversions. Please allow other models like Adwords.

    20 votes
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    3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  4. arabic language ads not available!!

    why it isn't possible to write ads in arabic, but targeting arabic countries is possible?! please add arabic because arab speaking countries are over 300 million potential customer and it's unbelievable that we ca't target them with ads in their language

    18 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  5. IPv6 IPs Format

    Please add the IPv6 Format to the IP Exclusion Settings.

    Thank you

    18 votes
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    10 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  6. SMS Messaging

    Offer SMS (Text) messaging for specific topics and issues - to alert customers of issues with the product or with their account and to let them know when an issue is resolved (e.g. credit card expiring, editorial rejection, paused ads, coupon depleted, etc.)

    17 votes
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    6 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  7. targeting

    LA County is shown as one big area in Bing Ads. There is no way to target within LA, like Woodland Hills, Mission Hills, Sherman Oaks, Van Nys, San Marina, etc. Some are there, like Santa Ana, Mission Hills, etc but not all areas within LA. I get clicks from all over LA when I am trying to target the areas within LA County like Google allows. I use radius targeting and still get so many clicks outside of my targeted area. Please fix targeting for LA County.

    14 votes
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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  8. 13 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  9. systemwide deployment with customizable installation path

    There needs to be some way, preferably via commandline, to deploy the Bing Ads Editor, preferably silently, into a folder of the admin's choice.
    As of yet, the BAE installs itself into the user's %appdata% folder.

    13 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  10. Show Ads in Portugal

    Show ads in Portugal

    12 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  11. Polish market support

    It would be nice to see Polish language and market support.
    At this moment there is no way to create a campaign for Poland.

    12 votes
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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  12. Pass adposition parameter in the URL

    Please pass adposition parameter in the destination URL so that you see what it is in another platform.

    11 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  13. Chat Support is Terrible

    I've had numerous interactions with customer support. I am yet to converse with anyone that seems to truly understand AdWords. Bing is definitely a secondary platform in most marketer's eyes and so their base knowledge of PPC will be AdWords. How can Bing support their platform if you don't know your clients background (adwords)? Know the lingo, know the feature equivalents between platforms.

    Another problem is with chat - I enter in my name and email address before I start a chat... only to be asked that information again before getting help. I say what my account name is, and…

    11 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  14. New URL tracking parameter to pass the LinkedIn Targeting Category ID

    We have started the new LinkedIn Profile targeting based on Job Function & Industry in few of our Search Campaigns. We have not setup Conversion tracking in our Campaigns. So, in order to measure the performance, we need a URL Tracking Parameter to pass the LinkedIn Category tracking ID.

    11 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  15. Please send account holders email alerts of known issues such as the current reporting issue. We need to know about things like this.

    Please send account holders email alerts of known issues such as the current reporting issue that affected reports but not ad delivery. This was the 2/6 issue.

    10 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  16. Effective tracking solution

    The new coming "tracking" solution, instead of improve the process, will make in worst for many users, specially agencies and affiliates. Before (actual system) we can have only one pixel code implemented in our tracking system, no matter how many different campaigns we have in any account.
    Now if we run 20 different campaigns with 20 different "Thank You" pages, we need to create 20 goals and implement 20 pixels in the tracking provider what makes the job very difficult and give us the "opportunity" to make many mistakes.
    For all the clients like agencies or affiliates, would be more…

    10 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  17. agency accounts

    Why not have it so that the agency shell account is separated from the clients that the agency is linked to. So that way someone who is an agency can find their shell account without having to sift through all pages that include client accounts. It'll also be helpful for if we have to contact support for assistance.

    10 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  18. Make possible to use Bing Ads for monetizing youtube videos

    In this moment Google Adsense has a monopole on monetizing the youtube videos. Would it be possible in the future to monetize youtube videos using Bing Ads?

    10 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  19. 10 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  20. Target the World, with geographical exclusions

    Often, worldwide advertisers have a number of markets that work particularly well and then are happy to have a campaign to effectively "mop up" the rest of the world.
    Currently this means searching and targeting every country in the world, which is a little irritating. It would be much simpler to allow "Target the world", without removing the option to set exclusions.

    10 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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