Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Expanded text Ads display url editing

    I am affiliate marketer and use affiliate links with trucking code, as tkqlhce.com, final destination url is advertiser domain
    If we use Expanded Text Ads, we are unable to edit display url or the path. As per Bing landing page url policies, domain of our landing page url should match with the display url,
    Please change it, we generate huge income , but Google Adwords accepts editing display URL!!!

    4 votes
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  2. Dynamic Location Insertion in Responsive Search Ads

    To help create more relevant responsive search ads, It would be helpful if a individual's location was inserted dynamically to add where the product or service is offered. Once set up, the ad will automatically include city, state, or country names based on the locations of potential customers or their areas of interest.

    3 votes
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  3. Call only ads

    We would like to suggest to have a call only ads. This feature is already available in Google AdWords and we also would like to have this feature in Bing Ads.

    3 votes
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  4. audience ads placement

    Please allow advertisers to select placements in the Microsoft Audience network.

    3 votes
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  5. Duplicate ads within the same ad group | Allow to change location and time for ads on the same ad group

    Hi Team,

    We are requesting for you to enable the feature for having duplicate ads on the same ad group. Also, to allow us to set a specific location and time for specific ads within the same ad group. Where in it will allow us to follow the location and time set on the specific ad and not just on the ad group settings. Google has this feature.

    3 votes
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  6. You must allow phone numbers to be placed in the ads. Not everyone is going to go to a website and look up my number. No phone #, no ad.

    Every one who clicks on my ad, must be able to see my phone number. This is how they contact me. Without that, I will have to go back to Google where they allow phone numbers in their ads.

    2 votes
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  7. Increase the maximum number of ads per ad group

    Increase the limit of 100 ads per ad group. I'm constantly adding new ad copy for promos and always hitting the limit.

    2 votes
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  8. "ad strength" metric in columns

    Create a metric for "ad strength" that can be used in the columns to determine the strength of the RSA. You can see the strength of the RSA when creating it, however it would be nice to see it as a column so that we can filter by the strength and make them better.

    2 votes
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  9. Geo Ad Customizers

    Just like Keyword Insertion, the ability to do Geo Ad Customizers so that if you are targeting nationally, if people type in a GEO, it will auto populate into the ad. (Like KW Insertion)

    2 votes
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  10. Add another type of Call only ad

    In many cases the advertiser business required only to recive calls instead of opening web sites why not adding another type of call only ad one the user click the ad the advertiser will receive a call on the registered business number

    2 votes
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  11. 2 votes
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  12. 2 votes
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  13. hotel ads

    Hotel Ads- make this available to all advertiser or re-open the beta testing for this feature.

    2 votes
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  14. targeted area dsa

    It would be great to Roll out DSA for other markets such as Ireland.

    2 votes
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    Hey! We rolled out DSA in Netherlands, Switzerland, Spain, Sweden and Italy a week back. Will consider Ireland in the next wave hopefully in 2021.

    Thanks

  15. DSA and PLA ads options in Bing available in Denmark

    Dear Bing ADs.

    I would love to give you our money.

    But the only way you can get more money, is if I can make product ads that work for me. and for that I need you to copy.. ehm I mean develop a similar concept as Google Dynamic Search ads and Product Placement ads.

    with 12.million products that change over time (book titles) it is impossible to make good search ads for it all. Even a few hundred thousand titles is a rough road of micro management if done as good old spreadsheets,editor and search ads.

    So please make…

    2 votes
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  16. Use of German "Umlaut" Ä, Ü, Ö in Ad texts

    We would love to use our URL www.kostüme.com in ad texts - it's only possible to upload the URL with https://www.xn--kostme-6ya.com though. It would be great if we could find a solution for this.

    2 votes
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  17. Enable tCPA bidding for DSA campaigns

    tCPA bidding is currently not available for DSA campaigns, even if the requirements for tCPA are met.

    2 votes
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  18. It would be awesome if we could setup DSA in Bing for our clients who sell on the US market, although not physically located there.

    It would be awesome if we could setup DSA in Bing for our clients who sell on the US market, although not physically located there.

    2 votes
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  19. Parity with new Google Ads Text Ads character limit (Description 1)

    Hey all,

    Given the recent udpate to the Text Ads in Google Ads (Addition of Headline 3, Description 2 and increase of the character limit on the Description lines from 80 to 90), we are liable to start seeing an influx of new customers from that platform who are trying to import their text ads over to Bing and seeing that their ads are not coming through.

    We have done a series of tests and it seems that the ads do import correctly even if they have the Headline 3 and Description 2 fields, but if the Description 1 field…

    2 votes
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  20. Allowing Editing of DSA Auto Targets

    It would be great if we were able to edit DSA Auto Targets after they have been created. Currently this is not supported within the UI, or via Bulk Upload, but is allowed in Google.

    2 votes
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