Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Increase the maximum number of ads per ad group

    Increase the limit of 100 ads per ad group. I'm constantly adding new ad copy for promos and always hitting the limit.

    2 votes

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  2. dynamic search ads in Greece

    Waiting for dynamic search Ads option in Greece. Please launch this feature ASAP.

    2 votes

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    DSA is generally available in US, UK, Canada,Germany and France and Australia. Besides, a closed beta pilot is running in Netherlands, Switzerland, Spain, Sweden and Italy as we speak!

    Currently, there are no plans to extend this to Greece but we have noted the feedback. Also see if the above mentioned EU markets interest you. Thanks!

  3. Campaign exclusions for DSA Auto Targets

    Please show website coverage % at the campaign exclusion level for DSA Auto Targets.

    4 votes

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  4. 1 vote

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  5. Enable DSA for BELGIUM

    Enable DSA for BELGIUM (and other EU countries)

    1 vote

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    Within EU, DSA is generally available in UK, Germany and France. Besides, a closed beta pilot is running in Netherlands, Switzerland, Spain, Sweden and Italy as we speak!
    We plan to extend it in other countries like Belgium, Ireland as well. Hopefully in Q1 2021. Thanks!

  6. Innovate all new features and existing features from google ads because your prepay options gives you many advantages over google ads

    Innovate all new features that you are thinking of using and integrate existing features from google ads such as responsive ads, and anything new that you bring to the table because you still have a slight advantage that is starting to grow and become more popular which is the payment options that you have with the ability to prepay or post pay as options serve a huge advantage that google does not have and this should be a way to try new features that could put you in front of the competition

    1 vote

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  7. dynamic ad headline by device

    Customer is requesting if we can have dynamic ad headline target by device as it will help them a lot.

    1 vote

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  8. Call only ads

    We would like to suggest to have a call only ads. This feature is already available in Google AdWords and we also would like to have this feature in Bing Ads.

    3 votes

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  9. Star rating for Bing Ads and Bing Places

    Had a chat with Aaron from Bing Ads at SMX East NY and shared the same ideas, Currently Bind Ads has only 2 approved software companies to show star rating with Bing Ads compare to 25 plus companies with Google Ads. Secondly, Google has Google Customer Reviews as a certified reviews for eCommerce websites to show star rating, which combines star rating from third party reviews company (if any) and gives an insight to any visitor/customer regarding the website's overall experience, product, shipping and quality etc. Last but not the least, I can only upload 10 pictures in Bing Places…

    23 votes

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  10. "ad strength" metric in columns

    Create a metric for "ad strength" that can be used in the columns to determine the strength of the RSA. You can see the strength of the RSA when creating it, however it would be nice to see it as a column so that we can filter by the strength and make them better.

    2 votes

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  11. Please launch DSA in Finland and other EU markets

    Keen to increase ad spend and revenue with the help of DSA campaigns in Finland and Sweden.

    4 votes

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    Within EU, DSA is generally available in UK, Germany and France. Besides, a closed beta pilot is running in Netherlands, Switzerland, Spain, Sweden and Italy as we speak!

    Currently, there are no plans to extend this to Finlandbut we have noted the feedback. Also see if the above mentioned EU markets interest you. Thanks!

    - Prachi

  12. Geo Ad Customizers

    Just like Keyword Insertion, the ability to do Geo Ad Customizers so that if you are targeting nationally, if people type in a GEO, it will auto populate into the ad. (Like KW Insertion)

    2 votes

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  13. Roll out DSA for Norway and other markets

    DSA is only available for a few select markets.

    4 votes

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    DSA is generally available in US, UK, Canada,Germany and France and Australia. Besides, a closed beta pilot is running in Netherlands, Switzerland, Spain, Sweden and Italy as we speak!

    Currently, there are no plans to extend this to Norway but we have noted the feedback. Also see if the above mentioned EU markets interest you. Thanks!

    - Prachi

  14. Dynamic Search Ads for Argentina

    Please include feature to Dynamic Search Ads Campain and Product Campain for Argentina.

    1 vote

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    DSA is generally available in US, UK, Canada,Germany and France and Australia. Besides, a closed beta pilot is running in Netherlands, Switzerland, Spain, Sweden and Italy as we speak!

    Currently, there are no plans to extend this to Argentina but we have noted the feedback. Thanks!

  15. Blocking 3rd party Bing Places for Business amendments

    Why is it that a 3rd party, i.e. someone who has no connection to my business, can claim my Bing Places for Business listing and make amendments to it without my knowledge? On Google, if a user makes a suggestion for business information change, we get notified and can review the suggestion - but nothing changes unless we say it should. Would it be possible for Bing to introduce this measure also?

    4 votes

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  16. Allow Advertising to be support in GCC countries and in arabic

    Allow Advertising to be support in GCC countries and in arabic

    1 vote

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  17. DSA campaign - Search term in the same campaign location

    I've a Suggestion,It would be easier & better to get search terms for DSA campaigns just be on the same location in the campaign page, rather than going and pulling it from the reports tab and then the search term.

    1 vote

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  18. Hello, Some Ideas For Enhancing results could include a geo-targeting feature for ad titles and dynamic ad titles

    Hello, Some Ideas For Enhancing results could include a geo-targeting feature for ad titles and dynamic ad titles

    1 vote

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  19. Add another type of Call only ad

    In many cases the advertiser business required only to recive calls instead of opening web sites why not adding another type of call only ad one the user click the ad the advertiser will receive a call on the registered business number

    2 votes

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  20. 2 votes

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