Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. App install ads

    I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

    36 votes
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    Started  ·  dareo responded

    App install ads is currently being tested. Please reach out to your account manager if you want to participate in this initial test.

  2. Call only Ads - Click to call ads

    Call only ads format must be priority to Bing because google has a big advantage of Bing with different styles of campaigns, app installs, call only ads and etc. it has been proven that works and bing users are requesting these features I saw a thread that had 159 votes and what has happened? it was disapproved! Are you going to wait util 2022? for that to be implemented. I can assure you that how technology is going forwared it will be other campaigns styles from competition! bing should start innovating like competitors do. Even facebook has call only ads…

    12 votes
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  3. Roll out DSA for the Indian market

    Currently DSA is available only for UK and USA markets. I should be available for other large markets as well.

    12 votes
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  4. display to search

    the ability to opt out of display to search ads on yahoo

    12 votes
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  5. why there is no arabic ads

    this is very important idea to allow arabic ads

    8 votes
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  6. Yopto Integration for Merchant Ratings

    I see you have a number of merchant ratings integration already but I am suggesting you add Yopto to your list of integrations.

    7 votes
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  7. Bulk Uploads/Account Association and Image Libraries for Image Extensions

    Bulk upload solution for image extensions either using BAE, BAM, or the Bulk Operations tool and the ability to associate image extensions at the account level. Also, having a library option for storing images at either the client or account level. A master list to manage images would make it easy for clients to test promos and special events by category.

    7 votes
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  8. Allow Emoji in text ads

    Bing has been allowing emoji in searches for some time now. Emojis will also show in SERPs. Allow advertisers to use Emoji in their ads, and I'm sure there will be a boost to CTR. We're always looking for more ways to make our ads stand out!

    http://blogs.bing.com/search/2014/10/27/do-you-speak-emoji-bing-does/

    7 votes
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  9. Start Display Network Campaign

    Try to start display network advertising. It would be great for people who are looking for branding purposes.

    6 votes
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  10. Location Based Dynamic Text

    Using the location data that bing gathers from the searcher to allow an advertiser to show a location based ad. This makes it easier for someone advertising multiple locations to make sure they are showing the ad for the closest one.

    6 votes
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  11. Campaign exclusions for DSA Auto Targets

    Please show website coverage % at the campaign exclusion level for DSA Auto Targets.

    4 votes
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  12. Include 0 click queries in Search Term Report for DSA

    Search term reports for DSA accounts/campaigns/adgroups do not include queries with 0 clicks. This makes implementing a negative strategy to improve CTR and Conv. Rate very difficult.

    Visibility of 0 click queries is especially useful for products like DSA.

    4 votes
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  13. Expanded text Ads display url editing

    I am affiliate marketer and use affiliate links with trucking code, as tkqlhce.com, final destination url is advertiser domain
    If we use Expanded Text Ads, we are unable to edit display url or the path. As per Bing landing page url policies, domain of our landing page url should match with the display url,
    Please change it, we generate huge income , but Google Adwords accepts editing display URL!!!

    4 votes
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  14. Add Display Advertising

    Add Display Network - Love advertising on the Bing/Yahoo Network!

    The only thing that's missing? Display (banner) ad opportunities.

    4 votes
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  15. Please launch DSA in Finland and other EU markets

    Keen to increase ad spend and revenue with the help of DSA campaigns in Finland and Sweden.

    3 votes
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    Within EU, DSA is generally available in UK, Germany and France. Besides, a closed beta pilot is running in Netherlands, Switzerland, Spain, Sweden and Italy as we speak!

    Currently, there are no plans to extend this to Finlandbut we have noted the feedback. Also see if the above mentioned EU markets interest you. Thanks!

    - Prachi

  16. Roll out DSA for Norway and other markets

    DSA is only available for a few select markets.

    3 votes
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    DSA is generally available in US, UK, Canada,Germany and France and Australia. Besides, a closed beta pilot is running in Netherlands, Switzerland, Spain, Sweden and Italy as we speak!

    Currently, there are no plans to extend this to Norway but we have noted the feedback. Also see if the above mentioned EU markets interest you. Thanks!

    - Prachi

  17. "ad strength" metric in columns

    Create a metric for "ad strength" that can be used in the columns to determine the strength of the RSA. You can see the strength of the RSA when creating it, however it would be nice to see it as a column so that we can filter by the strength and make them better.

    2 votes
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  18. Call only ads

    We would like to suggest to have a call only ads. This feature is already available in Google AdWords and we also would like to have this feature in Bing Ads.

    2 votes
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  19. Geo Ad Customizers

    Just like Keyword Insertion, the ability to do Geo Ad Customizers so that if you are targeting nationally, if people type in a GEO, it will auto populate into the ad. (Like KW Insertion)

    2 votes
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  20. Add another type of Call only ad

    In many cases the advertiser business required only to recive calls instead of opening web sites why not adding another type of call only ad one the user click the ad the advertiser will receive a call on the registered business number

    2 votes
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