Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Being able to bid at 0.01

    Being able to bi at 0.01

    105 votes

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    14 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  2. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    83 votes

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    15 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  3. Manual Bidding Deprecation

    Want to retain the Manual CPC bidding for all new advertisers instead of using the Enhanced CPC. This is the best option for new advertisers as we will have a great control on our budget.

    22 votes

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    2 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  4. Portfolio Bid Strategies

    Portfolio Bid strategies need to be incorporated, similar to Adwords. This would be extremely helpful for tROAS since you can assign one goal to a group of campaigns.

    13 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  5. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    12 votes

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  6. Shared Budgets for tROAS

    I see that tROAS bidding strategy is currently not supported with shared budget (Please refer the below screenshot from one of our help resources)

    In order to push for tROAS adoption with our customers, using the feature in combination with Shared Budgets would be very valuable. A lot of customers across markets have already pushed back, that this is a blocker for not adopting tROAS.

    Could you have a look at this and check if we can make this combination available?

    8 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  7. Target CPA for all countries

    Please allow Target CPA for more than the countries currently provided. There should not be limitations on countries for this campaign strategy.

    7 votes

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    3 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  8. Do not Deprecate (Remove Completely) Manual Bid Strategy

    I recently found out that manual bid strategies are not available to some users as a pilot deprecation. If this is successful, MSA might completely delete manual bid strategies.

    As advertisers, you must leave us the choice whether we would like to use manual versus automated bid strategies. It's unfair that you're removing this option to some users. We know that there would be advantages and disadvantages but we should still have the last say whether we'll use this or not.

    6 votes

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    1 comment  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  9. Omnichannel Bidding

    Google parity request to track store visits with associated offline revenue and include it with online revenue as a part of the bidding strategy to allow for omnichannel optimization. Also referred to as Smart Bidding for Store Visits.

    https://support.google.com/google-ads/answer/7539213?hl=en
    https://support.google.com/google-ads/answer/9462119?hl=en&ref_topic=9942002

    5 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  10. 5 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  11. Manual Bid

    Allow us to use Manual Bid

    5 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  12. Manual Bid

    Allow us to use Manual Bid

    5 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  13. I would like to be able to use manual bidding as bidding strategy for my client

    I would like to be able to use manual bids as bidding strategy for my client. Why did you remove this option?

    4 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  14. I Need Manual Bid, Enhance Cpc Spending more than double my bid

    I'm not satisfied with you available bid strategies, I am spending on some click more than 1$ while my bid is 0.5$

    This is so frustrating and it's very critical issue
    I will stop using Microsoft ads if I don't get a manual bid

    4 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  15. Urgent Need For Manual Bidding Option

    Hi,

    It's really unfair that people should choose enhanced or other automated CPC under the Bid Strategies. As a user who's paying money, I should have the option to have full control of what I'm looking to pay to Bing per click.

    Of course, Bing can offer me options but can't force me to have only automated bidding. It's my money and I would like to place my bids as per my requirements.

    Please reinstate the Manual bidding option otherwise Bing will lose the edge to Google as your ad costs will become costlier than Google.

    If possible, please enable…

    4 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  16. I want to use manual bidding but now It disappeared

    I want to use manual bidding but now It disappeared

    4 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  17. Don't remove Manual CPC!

    Do not let this happen!

    As of October 2020, Manual CPC will no longer be a bid option on Expert Mode accounts that registered via SMART campaign signup. We are also opting a proportion of customers who signed up as Expert Mode into the Manual CPC deprecation pilot.

    3 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  18. Open Target ROAS Bidding Pilot to Canadian Advertisers

    Please open the Target Roas bidding pilot to Canadian advertisers. We're based in Canada but we advertise in the US market

    3 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  19. setup the ability to choose main and secondary conversion

    We have two conversion types and would like to be able to see only the main conversion in the column conversion and the secondary conversion in a seperate column. Also I would like to use Target CPA for the main conversion only.

    3 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  20. target impression share bidding strategy

    Add bidding strategy to target impression share

    3 votes

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    2 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
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