Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Being able to bid at 0.01

    Being able to bi at 0.01

    102 votes
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    14 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  2. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    79 votes
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    15 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  3. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    12 votes
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  4. Target CPA for all countries

    Please allow Target CPA for more than the countries currently provided. There should not be limitations on countries for this campaign strategy.

    7 votes
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    3 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  5. Open Target ROAS Bidding Pilot to Canadian Advertisers

    Please open the Target Roas bidding pilot to Canadian advertisers. We're based in Canada but we advertise in the US market

    3 votes
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  6. Portfolio Bid Strategies

    Portfolio Bid strategies need to be incorporated, similar to Adwords. This would be extremely helpful for tROAS since you can assign one goal to a group of campaigns.

    3 votes
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  7. setup the ability to choose main and secondary conversion

    We have two conversion types and would like to be able to see only the main conversion in the column conversion and the secondary conversion in a seperate column. Also I would like to use Target CPA for the main conversion only.

    3 votes
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  8. target impression share bidding strategy

    Add bidding strategy to target impression share

    3 votes
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    2 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  9. Make Daily/Monthly Budget Limits Function As Named

    The current budget management can easily spend our entire budget before the end of the month. In reality and according to documentation (https://help.ads.microsoft.com/#apex/3/en/51019/1) daily budget limits can be exceeded by as much as 100%. If this happens early in the month enough times, the monthly budget can be exceeded or run out of very early in the month. Support recommends lowering the daily budget to account for this, in my case by cutting it in half. This presents several problems. First, it makes joke out of the daily budget cap. Second, I have to manage a task the…

    2 votes
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  10. Manual Bidding Deprecation

    Want to retain the Manual CPC bidding for all new advertisers instead of using the Enhanced CPC. This is the best option for new advertisers as we will have a great control on our budget.

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  11. Maximize Conversion Value Bidding

    This is how Google has theirs and this would be helpful if we could incorporate.

    About Maximize conversion value bidding

    Maximize the total conversion value of your campaign within your specified budget with maximize conversion value bidding strategy.

    This bidding strategy uses advanced machine learning to automatically optimize and set bids. It also offers auction-time bidding capabilities that tailor bids for each auction. You define the value that you want to maximize, such as sales revenue or profit margins, when you set up conversion tracking for your account.

    Bid adjustments and Maximize conversion value:

    Bid adjustments allow you to show…

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  12. 1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  13. Open target roas bidding available for Spanish market

    Open target roas bidding available for Spanish market

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  14. How to customize your own personal MS Ad Monthly Budget?

    I was struggling at first on how to implement a personal MS Ad Budget of $50.00 a month. This is not do-able with daily budget items. Too low an amount for MS ad software. Pre-pay not workable either. Now I just put in a pot of money in balance. And daily review campaign stats with the current month date range selected for an exact status of monthly expenses. When I reach $50.00, I pause my campaigns till next month, and resume again.

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  15. CPA roll-out for more countries

    We are international (worldwide) orientated and would like to make use of more CPA and ROAS strategies, as these work particularly well for us. Currently these strategies are only available for ~10 countries.

    Please add more countries to the automatic bid strategies - we would like to offer help or pilot feedback if this might speed up the process.

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  16. Would it not be better if Microsoft is charging some percentage base on sale rather than click

    Would it not be better if Microsoft is charging some percentage out of sales? Rather than charging based on click? I could get a lot of click on a product and not get a sale. Microsoft will be getting paid while I will be going deep in debt. What kind of blood sucking guru are running this show?

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  17. bidding on adgroup level when we have tCPA

    If it would be possible to bid on tCPA but on adgroup level not on campaign

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  18. 1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  19. Option to run a CPA campaign instead of just CPC

    want to get rid of unwanted charged from bot clicks. this prevents us from getting charged for clicks that leads to zero conversion.

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  20. Bing is setting automatically the bids in every keyword you select. Didn't happen happen before. Downgrade feature.

    Beside the excellent support, Bing has introduce a feature to set automatically the bid for every keyword added. This doesnt happen before and it is a very critical feature for the user as now has to go one by one changing the bid.

    Would be possible to revert it?

    Thank you

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
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