Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Import of mixed campaigns from Google Ads

    I would like to be able to import from Google Ads mixed campaigns containing both standard Search and DSA (Dynamic Search Ads) ad groups without this causing errors in the Microsoft Advertising import. Will a fix to this problem be deployed soon? Thank you

    6 votes

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    0 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  2. Expand Google Ads Import Feature

    Allow more find & replace features for Google Ads imports. Right now the import feature only allows 1 find and replace option in campaign names. It would be more beneficial if there was a way to do multiple find and replaces within campaign names, and the ability to do multiple find and replaces within ad groups. There's currently not an option to change the group naming. These features are necessary on my current account as there are 2 locations in campaigns that differ between Google and Bing, and one within the group. The lack of these features means we cannot…

    5 votes

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    0 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  3. 4 votes

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    0 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  4. Import campaign from Google Adwords Express

    Currently you can only import an existing campaign from Google Adwords and not Adwords Express. This is making it difficult for small businesses to get started with Bing Ads that are not familiar with the set up and management campaigns

    4 votes

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    Not in our plans right now  ·  2 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  5. Revert Imports from Google Ads

    There should be an option, like with other changes in Change History, to be able to revert imported Google Ads campaigns, ad groups, etc. If something is mistakenly imported incorrectly or accidentally, there is no way to revert the changes that were made. This can be very time-intensive to correct under the current setup.

    3 votes

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    1 comment  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  6. Import negative keywords (which are not part of negative keywords lists) from Google Ads

    It would be very helpful that negative keywords that are in campaigns and ad groups of Google Ads can be imported directly into Microsoft Ads via the feature "Import from Google Ads".
    Indeed it is very fastidious to do it manually because you can only delete 200 words by 200 words and add only 1000 words by 1000 words and do this campaign by campaign.
    When you have thousands of negative keywords it is very very long. The last time I had to call the support who integrated them in mass but I don't think it is viable for you…

    3 votes

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    0 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  7. *Bing Places* - Import of data from Google My Business into Bing Places

    When you import businesses into Bing Places from Google My Business, if you've used specific Google Analytics utm params in the website URLs on Google My Business for tracking, it would be great if Bing Places could strip these, or even better, update them to be specific for Bing Places!
    If Bing Places doesn't strip them, all traffic from Bing Places to my website will be allocated to Google My Business. I work with some large corporations that have 1,000 of businesses in their Google My Business account. If we sync with Bing Places they'll all have specific Google URLs…

    3 votes

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    1 comment  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  8. Allow Bing places in France ! #Freefrance

    Allow Bing places in France ! #Freefrance

    3 votes

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  9. Bing Places - Synchronization with Google My Business not available for Austria Customers

    Customers who wants to sync their Bing Places Account with Google My Business cannot complete the process due to an Bug in our UI.

    As per Engineering team Currently we are facing issue with GMB import in AT market because in GMB,
    we do not get State of the business address. We are planning to fix the issue in near future.

    This needs to be fixed asap.

    3 votes

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    0 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  10. Allow to import just one element from campaigns throw scheduled Imports from Google

    Will be great to have possibility to import just one element from campaigns throw scheduled Imports from Google, for example just Keywords or Ad copy.

    3 votes

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    1 comment  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  11. Import Negative Keyword lists from Adwords shared library

    When you import campaigns from adwords, you need to copy manually all shared negative keywords list from Adwords shared library and create new one in bing ads. As you use Adwords and Bing everything you expand negative lists in adwords you need to copy paste all negative KWs in Bing too.

    3 votes

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    2 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  12. Unhide 'Pause newly added campaigns' from 'Other Options' - Ensure all cost incurring settings outside of pause/unpause are made clear

    I've incurred my boss three accidental Bing ad bills amount to over £500 approx which he is very unhappy about.

    With Google ads, when you pause a campaign is stays paused, as with Facebook and all other advertising platforms I've used.

    However, with Bing, if you haven't configured your import settings it overrides your wishes to pause campaigns and resumes them automatically set to your import frequency.

    I'd appreciate it so much if you recognised this as a misleading setting as anything that incurs cost should be clear.

    2 votes

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    0 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  13. Tracking template changes via rules in automated Imports from Google

    Allow to set automated rule to replace parts of the tracking template via scheduled Google Imports for more than one entity. Currently it is only possible to replace one part of the tracking template during the automated import.

    2 votes

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    0 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  14. import notification

    Before the import, there should be messaging or notification that the entities will follow the account set up.

    2 votes

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  15. Bing Import Location Fix

    Fix location import mapping. E.g. Kent, UK is imported as Kent city, USA and Victoria, Aus is imported as Victoria, Texas, USA

    1 vote

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    • Convert exchange server EDB files into PST
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    1 vote

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    1 comment  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
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    https://www.7qasearch.net/blog/cash-app-transfer-failed/

    1 vote

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    1 comment  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
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    1 vote

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    1 vote

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    1 vote

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