Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Enable SAML integration to allow SSO

    Bing currently only supports SWA
    Basic SAML integration capabilities would allow companies to allow access to their Bing Ads accounts without needing to manage users in multiple places

    1 vote

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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  2. Ad platforms expansion besides Bing, AOL, Yahoo, MSN, Outlook, Xbox

    I would be awesome for Microsoft to expand its ads display on other platforms besides: Bing, AOL, Yahoo!, MSN, Outlook, LinkedIn.

    This would for sure increase the traffic & conversions for the Microsoft Ad clients..

    1 vote

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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  3. Adobe Launch Extension Multi Account Support

    In Adobe Launch, be able to support multiple ad accounts and not just one.

    1 vote

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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →

    Hi Kyle,

    Thank you for this feedback. Can you clarify what exactly you’re looking for a little further? We’re a little unclear on the exact ask here and thus how to direct it to the appropriate parties.

  4. 1 vote

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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  5. Add Support for Dynamic Remarketing Lists for Shopify - Update Shopify Microsoft App

    The new dynamic retargeting lists require a merchant to add additional code to the UET tag within our theme code.

    The UET tag is automatically added to the store by the Shopify Microsoft app, but cannot be found anywhere in the code. Therefore we can't add anything to the UET.

    Please update the Microsoft App so that when installing it installs the additional code for the dynamic remarketing list automatically and also make your UET tag findable within the Shopify liquid code.

    0 votes

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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  6. Add Support for Dynamic Remarketing Lists for Shopify - Update Shopify Microsoft App

    The new dynamic retargeting lists require a merchant to add additional code to the UET tag within our theme code.

    The UET tag is automatically added to the store by the Shopify Microsoft app, but cannot be found anywhere in the code. Therefore we can't add anything to the UET.

    Please update the Microsoft App so that when installing it installs the additional code for the dynamic remarketing list automatically and also make your UET tag findable within the Shopify liquid code.

    0 votes

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    0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
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