Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Allow Bing Merchant Center available to China

    Allow Bing Merchant Center available to Chinese Advertiser, Like Google shopping.

    3 votes

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  2. Ability to set Bing merchant center feed with no expiration

    Currently, Bing merchant center feed expires every 30 days. And it takes 3 days to process the feed. There should be a functionality so the feed is automatically fetched daily, just like Google and never expires. Or at least take few hours rather than days to process the feed.

    3 votes

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  3. Be able to edit currently running merchant center promotions

    I accidentally started a promotion with an incorrect end time. I would have to stop it, create a new promo id, and map it to the correct products. It would be nice if you could edit the time without having to stop the promo and do all of this.

    3 votes

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  4. Bing Shopping - Immediate data fetching

    There should be a Fetch now option for shopping feed.

    3 votes

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  5. merchant

    For God's sakes, improve Bing Merchant

    1) make product import not take 3-5 business days (should be hours at most)

    2) have a tool that shows if the XML / CSV file uploaded is valid (so I don't find out that was the reason why the import didn't work a WEEK later)

    3) show progress bar

    3 votes

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  6. Please Include Shopping Campaign in Editor

    Please Include Shopping Campaign feature in Editor. So that we can edit and post in bulk.

    3 votes

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  7. Simplify feed changes with Bing Shopping

    Currently there is now "retrieve now" function in the merchant center. Whenever you change something in the feed and review it, you need to manually upload the feed. This means that you lose the settings of the automatic feed upload from the server and need to re-enter all of those afterwards.

    3 votes

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  8. Merchant Reviews Report

    You need to develop a way to pull performance of ads that include the merchant reviews (plus 3rd party customer reviews like Trust Pilot) versus the performance of ads without the reviews.

    3 votes

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  9. Add Bing Shopping Capability To Bing Ads Editor

    Currently managing shopping campaigns via the Bing Ads UI is very difficult with large campaigns. Any chance we will get the chance to modify our shopping campaigns via Bing Ads Editor anytime soon?

    3 votes

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  10. Campaign Performance Data in Under an Hour

    One of the biggest flaws with Bing Ads in comparison to Google AdWords is the latency issues that prevent Campaign Metrics from being updated in Real-Time. This flaw discourages PPC marketers from scaling their Bing Ads Accounts quicker with a larger Ad Spend. It's kind of like being in left field. Imagine going grocery shopping only to learn the total amount of your bill 4 hours after you checkout. When you're marketing an eCommerce website where CPA influences everything it's difficult to not realize insightful data up-to-the-minute. I'm pleased to see Bing Ads take a major step in the right…

    3 votes

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  11. Multiple stores for one domain

    Please allow us to make multiple stores for a single site. This used to be allowed. It is useful for many reasons, including easy ways to separate large inventories.

    For one thing, you cant adjust your bid in campaigns based on product price, so I would like to have one store for cheaper items where I bid less for clicks and one for more expensive items where I bid more.

    2 votes

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  12. BE able to target Canada - French

    we can only target Canada English...but it is not possible to target Canada - French with shopping campaign

    2 votes

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  13. Bing Shopping Ads for Denmark

    Right now the feature is only available in U.S., United Kingdom, France, Germany and Australia.

    Will Bing Product Ads and Shopping Campaigns be available in Denmark any time soon?

    Hoping to test out the performance compared to Google Shopping

    2 votes

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  14. Please add Merchant center support for Ukraine

    Please add Merchant center support for Ukraine. Send me email to join by our internet store for beta testing (if any) for Ukraine please. At the present time we use Google Merchant center to show our ads.

    2 votes

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  15. Allow Bing Shopping ads be created in China,target to US or Europe market

    Merchant cent is not available for China to use,We want to create shopping ads,target to US UK market

    2 votes

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  16. Grundpreisangabe - Basic price for products price per 100g / 1 kg.

    German Law requires informations about Basic price for products price per 100g / 1 kg. Google Shopping implemented this without problems. Support Answer from Bing / Microsoft: it is not mandatory to implement it.. ??? We already have all informations in google feeds - so it should not be a big deal to implement it.

    2 votes

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  17. Please Add the possibility to Create automated rules for product groups or specific products in shopping campaigns

    Please Add the possibility to Create automated rules for product groups or specific products in shopping campaigns

    2 votes

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  18. Nested multi-accounts for Agency

    Would be great as an Agency to have our Multi Client Center and to be able to add the clients' MCC into ours rather account by account.

    Some of our client are using MCC to manage multiple accounts (usually to split countries per account), it would make our life significantly easier if we could just add their MCC to access all their accounts.

    2 votes

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  19. Please allow weight based shipping prices in merchant centre like google shopping

    Please allow weight based shipping prices in merchant centre like google shopping

    2 votes

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  20. Bing shopping payments

    Bing Shopping allows the payments made on the websites. The offline payment method is allowed in Google like Check or wire transfer for shopping. Please make advertising with Shopping available also for such websites.

    2 votes

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