Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Please Include Shopping Campaign in Editor

    Please Include Shopping Campaign feature in Editor. So that we can edit and post in bulk.

    3 votes

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  2. Product Ads

    Please make Bing Merchant Center is available in Hong Kong
    Currently the eligible account is the business is located in US, UK, AU, FR

    1 vote

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  3. Shopping Campaign

    Please make Shopping campaigns available in Hong Kong. Account eligible is only for the business is located under US,UK,FR,AU

    2 votes

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  4. Please Have Chat available for all departments

    I am trying to import my shopping campaign but there there is not chat session available to contact the specialist who can help me out! Why?

    1 vote

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  5. PHP examples for the shopping content API

    Please create working examples for the Shopping Content API for PHP (similar to what is provided by Google for their Shopping Ads). This will encourage implementation, especially for a company who has too many products to monitor individually.

    1 vote

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  6. How can we improve Bing?

    It would be great to have an opportunity to use dynamic voucher code files (unique voucher codes) that can be automatically pushed into the ads via dynamic parameters, both in text ads and shopping ads.

    1 vote

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  7. Bug: Erromessage for FeedURL even though different GET Parameters are given (langauge_code) -> unable to upload different lang for our PF

    We have a script that links to multiple pre-generated xml feeds.
    we give langauge_code and currency as get parameters to that php script.
    your system assumes that the file is identical, because you seem to ignore all parameters in URLs
    Your (German) errormessage:
    Die Katalogfeeddatei an diesem Standort hat denselben Namen wie ein anderer Katalog in Ihrem Shop. Verwenden Sie einen anderen Katalogdateinamen.

    1 vote

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  8. Display active url resolution errors

    We had a prooblem, wherby we enabled auto tagging, this then appended queryu string params onto the ad url. Our server couldnt handle these and the pages errored and we were took off bing ads, The fault was completely our own, but it would have helped for this error to have been shown to us either in bing ads or merchant centre

    1 vote

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  9. Simplify feed changes with Bing Shopping

    Currently there is now "retrieve now" function in the merchant center. Whenever you change something in the feed and review it, you need to manually upload the feed. This means that you lose the settings of the automatic feed upload from the server and need to re-enter all of those afterwards.

    3 votes

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  10. Bing Shopping error feed hidden in merchant center

    When clicking on the view errors button in the catalog Management view of the Bing merchant Center, Bing Ads directs you to the catalog summary where you can only view the entire feed. To view the errors you first have to select a historic date in the drop down.
    Can we make the error view more intuitive by providing an easy downlod error button in the summary tab?

    4 votes

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  11. Improve targeting cities to include villages and neighborhoods.

    Please improve targeting by city with advanced search on the map. I want to target all of Wareham MA, Falmouth MA, Easton MA and get all the villages and neighborhoods included like with Google. For example, the city of Wareham MA includes East Wareham, West Wareham, Wareham Center and Onset and I should be able to target all of these by just searching for and targeting Wareham MA. Worse, I get them all by targeting the neighborhood of Onset, doesn't make any sense. Needs to be fixed.

    1 vote

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  12. Add Shopping Expert Option before Each Chat.

    Please! insert a shopping expert options before each chat, so customers can choose options to chat regarding shopping campaigns only!

    2 votes

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  13. Bad Review Process

    The review process is very bad. They take my account under review and after 3rd day they said my website is not line as this is Third Party Suppor, but my website is of shopping site. The guy i chatted with on 4th day apologize to me. and have taken my account under review again..

    The bingads system is going really in **** day by day. You guys/system can't complete to Google.

    Repair your bingads system and make teach your review guys to check complete thing before to give feedback of review.

    5 votes

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  14. Make Bing Shopping be available in Bing Ads Editor

    Since there are many Shopping campaigns to be uploaded or needs to be edited, we hope that it can be downloaded in Bing Ads Editor so we can change it in bulk

    2 votes

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  15. Merchant Reviews Report

    You need to develop a way to pull performance of ads that include the merchant reviews (plus 3rd party customer reviews like Trust Pilot) versus the performance of ads without the reviews.

    3 votes

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  16. 2 votes

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  17. Add Bing Shopping Capability To Bing Ads Editor

    Currently managing shopping campaigns via the Bing Ads UI is very difficult with large campaigns. Any chance we will get the chance to modify our shopping campaigns via Bing Ads Editor anytime soon?

    3 votes

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  18. Mis-selling by Infoserve

    I have recently been mis sold a PPC campaign by a company called Infoserve. They agreed in writing to guarantee me a number 1 position for 10 keywords for 12 months, when i then paid them they decided that the keywords that we agreed to should then have counties added to them, so keywords like 'riding boots' would then become 'riding boots suffolk' which is completely not what was agreed. I have today commenced legal action against them and would warn anyone considering using this Bing Certified Partner that they should shop elsewhere. I would hope that Bing also investigate…

    1 vote

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  19. "Bing" Prices Down!

    Did you know at one time Google Merchant/Shopping Beta was actually free for PPC users (over 3 years of free service for user feedback)? Regardless, currently Bing is 3 times the cost when compared to Google Shopping/Merchant. For example, for every $100 that we spend with Bing it will drive roughly 300 clicks, with Google, 1000 clicks. Not to mention the quality of traffic from Google is paramount compared to Bing, giving us a 6% Return on investment from Google, compared to 3% from Bing. So, to make this clear on a small scale, So per 1000 clicks, if our…

    1 vote

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  20. Activate seller ratings in the Netherlands

    Would be great if Bing Ads could activate the seller ratings for the Netherlands.

    Lots of Dutch merchants have great seller ratings which they want to show to the searchers in Bing.

    Please vote this topic if you also want the seller ratings for the Netherlands!

    1 vote

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