Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Additional emails should be sent when the shopping feed is expiring or expired

    shopping feeds - Additional emails should be sent when the shopping feed is expiring or expired

    1 vote

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  2. Bing shopping

    Bing shopping shall be available in all markets

    3 votes

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  3. Grundpreisangabe - Basic price for products price per 100g / 1 kg.

    German Law requires informations about Basic price for products price per 100g / 1 kg. Google Shopping implemented this without problems. Support Answer from Bing / Microsoft: it is not mandatory to implement it.. ??? We already have all informations in google feeds - so it should not be a big deal to implement it.

    2 votes

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  4. merchant center different market

    to be featured in Czech Republic

    1 vote

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  5. Allow Shopify Ads in UK

    Allow Shopify Ads in the UK

    5 votes

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  6. add account number/store name to disapproval emails

    Please can you add the account number/store name to merchant centre emails that have disapprovals? It's impossible to know which account the email refers to when you have a large number of accounts. Thanks!

    1 vote

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  7. Bing Merchant Centre Promotions - Apply Promotion At Feed Level or Use Feed Rules

    Can we have the Shopping promotions tab at catalog/feed level ? Currently when you have about 10 separate catalogs/feeds split by Brand and Product Type. Creating promotions for specific product type is quite difficult as the "Product applicability" option only has 2 options: "All Products" and "Specific Products". With "specific products", the extension ID needs to be added to the actual feed file which complicates the process.

    Solution 1: Make the Promotion Tab also available at catalog/feed level so we can target specific feeds.

    Solution 2: Make available a custom label or general field where we can select a row…

    3 votes

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  8. Allow adding prouuct category, which age group it is for, which gender etc like in Google Merchant Center for increasing the relevancy score

    Adding all these really helps the algo to understand what type of product you are promoting and helps to find buyers related to that product

    1 vote

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  9. Duplicate Promotion IDs in Merchant Center

    Please allow duplicate promotion Ids in Merchant Center for other advertisers who wish to use the same promotion Ids and doesn't want to change it on the feed file.

    3 votes

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  10. Shopping campaigns in Romania

    Hello,

    Can you please make the Shopping Campaigns available in Romania? Google has launched Shopping ads in Romania a few weeks ago?

    Thank you!

    3 votes

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  11. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    19 votes

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  12. Bing Shopping Feed Builder

    It would be great to have a tool which crawls the customers website in order to build a Productfeed for Bing Shopping Ads automaticly.

    1 vote

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  13. Enable call extension for shopping ads

    This will also ensure we add number on the shopping ads same as text asd

    1 vote

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  14. Only allow shopping campaigns to target supported market

    Advertisers are allowed to target all markets for their shopping campaigns but only a few markets are supported. Some customers end up creating shopping campaign for unsupported markets.

    1 vote

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  15. Allow import of multiple (unique) product data feeds from Google, for the same location

    I have been unable to import my client's shopping data feeds into Merchant Centre from Google Ads MC because they have two feeds targeting the same location. They feed content is unique, so I can't see why this hasn't been allowed.

    My client has recently changed the url of their feeds, which were being automatically uploaded as an xml file. However, Microsoft is now rejecting the file, so we are having to create duplicate feeds in a different format just so that they can be accepted in Microsoft MC. Another example of Microsoft Ads trying to improve things with new…

    1 vote

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  16. Please Add the possibility to Create automated rules for product groups or specific products in shopping campaigns

    Please Add the possibility to Create automated rules for product groups or specific products in shopping campaigns

    2 votes

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  17. Add search function when adding new product to product group in shopping campaigns

    Add search function when adding new product to product group in shopping campaigns.

    Currently I have to manually search through hundreds of products to assign only certain products to product groups. A search function would improve the user experience.

    1 vote

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  18. Nested multi-accounts for Agency

    Would be great as an Agency to have our Multi Client Center and to be able to add the clients' MCC into ours rather account by account.

    Some of our client are using MCC to manage multiple accounts (usually to split countries per account), it would make our life significantly easier if we could just add their MCC to access all their accounts.

    2 votes

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  19. Include China for Microsoft merchant store

    This will help merchant in china to sell their products as well.

    1 vote

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  20. Maximize Conversion and Target CPA for Shopping Campaign

    A lot of Bing Shopping Advertisers are asking if we could enable Max Conversions and Target CPA as an additional bid strategy options to optimize their product ads and focus more on ROI. Is there any way for us to allow these bid strategies in shopping campaigns?

    4 votes

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