Adcenter and Microsoft Publisher merger for an All-In-One Marketing software as service
The world is becoming more digital and uses less physical published materials, publisher is never used because it lacks a lot of design power like products from Coral and Adobe and others, so its only logical to merge adcenter and publisher since they are trying to achieve the same goals which is marketing the business and its products. Marketing department are in need for an all-in-one marketing software package, a power software that allows them to develop, manage and analyse all marketing channels and activities rather than having to use all kinds dissimilar tools and still have a low ROI, businesses across the world are looking for a Professional Marketing Management Tool/software, accounting departments, production departments have their own why cant the sale and marketing department? Please look at the academic structure of marketing as a guide, users want all that structure, functionality, activity etc into a software package. This is what we suggest you add to it including other features you think are necessary, you can further categories these into online and offline:

1. sms/email marketing


2. Search engine marketing (Bing and maybe Google too), already have this though.


3. Submission, bidding and tracking of video/static ads to other online ad networks not just MSN.


4. Affiliate marketing engine (please view Adobe Business Catalyst affiliate marketing engine www.businesscatalyst.com/) within the software. Not specific to physical products but digital products like windows 8 apps or ebooks stores.


5. Newsletter engine, Article marketing engine to directly to business blogs etc


6. Submission and tracking of video ads to TV Ad networks globally (e.g abc, fox, cnn, BBC etc). This will require and online platform where the TV side will scan the content for format, law and policy compliances while the users waits for approval and the status is shown on the new merged software. When its done the ad its aired.


7. Submission and tracking of offline-digital/nondigital signage networks (e.g http://www.mediasignage.com/)


8. An Office Market Place for custom designs (logos, corporate identity stuff, business cards, brochure, email templates, corporate desktop themes, document templates, excel templates, PowerPoint presentation templates, Access templates, professional high quality advert video services.etc) to serve users that don’t have design or super tech skills. Here a user will find profiles of designers choose one and one designed and sent back to them through the new merged software. Sellers pay a monthly fee.


9. Online WebPR/reputation management features for business.


10. Keep all Publisher key features, such as marketing material management, creation and editing.


11. For website creation features, have more powerful WYSIWYG features, as in Yola.com, or have an add on for DotNetNuke.com or other.


12. Integration with Dynamics CRM or other CRM from SAP, Oracle, Epicor, Sage etc.


13. SharePoint integration


14. Submission, bidding and tracking Ads to video centric websites such vimeo.com or youtube.com and video centric apps such Hulu, xbox and Skype.


15. Submission, bidding and tracking Ads to content centric apps on windows 8, windows phone or other platforms, like news or magazine apps.


16. Promotional products store such as pinniclepromotions.com or branders.com, rather creating your own store use a drop shipping method or affiliate marketing links


17. business products and services listing through a subscription per month on bing.com on a new a bing.com products and services search engine, like how alibaba.com or yellowpages.com works, this will help the business remain exposed even when its bidding budget has ran low this will help better ROI particularly for very small business. You can categorise products in the for main market segments consumer to consumer, consumer to business, business to business and business to business on bing.com products and services search engine.


18. Financial Management features to help calculate ROI, this must be connected with the affiliate marketing engine and sales engine of the business.


19. Market Research Store. No business can plan/model ahead without some form on insight into the market, we suggest at list the new bing.com product/service search engine must have a market research store under business to business category.


20. integrate with bing bussiness portal.
    22 a developer store for those developers that sell solutions to those that develop for Office for the office store.
    23.Interactive Radio/TV Applications: develop a platform/software as a service on Azure for the Radio/TV industry. The user phone/PC needs a hybrid radio/TV frequency antenna (FM/AM/UHS) and internet antenna and an template application from the radio station. This configuration will allow interactive radio/TV for the user, the sound or audio or video is sent through radio/TV waves into the application and the interaction (comments, etc) will be done of the internet using some new Skype comment system also when a radio advertisement plays the user will see the advertisement (picture or video )on their phone/PC application which allows them to interact with the advertisements but clicking through to the website and buy the product, this can also be part of bing Ads so advertisers can now also advertise on Radio/TV coupled with the internet this increases exposure and therefore ROI, you can call this Xbox Radio/TV or something. The Idea here is that LIVE data is transported using Radio/TV frequencies and user interactions (comments, click through to website etc) done over the internet. All you do is build a back end structure on Azure and offer (free or subscription) this to the TV/Radio industry as service globally, they then design the front end based on the temples you give them and API's to suite their brand but must be at little cost meaning many things should come prebuilt to increase adoption rates, but you also have to communicate with you OEM to include this two antennas/receivers built in. the application can play on any platform (windows, apple, linux etc ) that supports the hybrid data transmission for live TV/Radio and internet. Then figure out how bing ads/adcenter can advertise on the platform. This the future of media application, that allows a live a feed and a low latency interactions.
    24.Salesforms.com features and capabilities should be added to it

You should have free version with some features, and various add-ons that come at various subscription per month depending on the feature or add-on. On your side revenue will come from ad commission, sale of software and subscriptions payment. Since Office is Global product this must allow submission to any market in the world. This new merge software does not compete with other partners products like Adobe or Corel it serves as a marketing management platform for any sized business and you can maybe call it Microsoft Office Marketer or something. The guys from google are revving their engines towards you, we believe that you should not have a price war, but continue to increase features and better users productivity and therefore increase its value relative to what they pay for it, as long as the value-to-price ratio is high you win, and its developers continue to develop for making even more better.

From a business perceptive any company in the world would buy any product thatwill directly or indirectly influence their profitability(direct influence :increase sales etc. Indirect influence: increase production, better customer service, operation efficiency, cost reductionetc) that's the main criteria you need to evaluate before shipping or investing in an idea that's meant for business,this exactly what the above product promises, "direct influence on the customers profitability", as long as its features reach and better than anything on the market similar or not. The reason advertising products or platforms make a lot money is because they have the ability to influence sales directly, like google advertising products. This helps the ecosystem and its developers.

Call Extension Conversion Goals are a crucial feature that advertisers to track conversions from phone calls and optimize campaigns towards achieving that specific conversion. Google offers a very simple way to do this. When allocating budgets, CPA is a major factor, which ultimately means its hard to justify spend that cant be traced to specific conversions. Seems like a big oversight to not include this.

If you're reading this, please add your thoughts as to why Bing needs to add this feature. Here's why.. "Upon checking our resources, creating conversion goals from call extensions is not yet available on our feature, but we would really appreciate if you can share your thoughts on having this feature in Bing Ads. By sharing your feedback, our product specialists may consider adding this feature on the future release on the dashboard."

If an account has been closed, the customer support should really help in identifying the problem and give necessary support and assistance. I open a bing ads account, set the campaign. before i started running ads, the account was closed. Unfortunately, the agent i contacted told they are not allowed to single out the exact reason why the account was closed And they can not give you any assistance on how to resolve the matter. in the email, they will just give you 4 random common reasons for account closure even if they do not apply to your specific account. then they will let you start guessing what to do or what went wrong, you end up in trial and error method. with google, if they close your account or stop your ads from running, once you contact them, they will help you from the start to end until your ads runs. help you set your campaign, keywords, bids, etc. they will single out every issue that they want you to correct, edit, modify, remove, etc. and make sure your account is active and your ads are running.

When i contact customer support, i always expect them to diagnose, identify, the problem and then assist me on how to make it right not to just let me guess.