It is not possible to import the new XXL ETAS from Google Ads which contains more headlines and larger descriptions.

It would be perfect to import at least the core ETA with two headlines and one description.

It would be easier for MCC advertisers to add/ edit rules and negatives.

We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

Make Bing Shopping be aviable in Italy is most important for italian advertisers .

Alot of spam clicks coming from searchads.msn.net.
(example: http://searchads.msn.net/Best_Antivirus_Software_2017.cfm?&vsid=1382283451467977&vi=1507693224113803172&dytm=1507693223561&rtbsd=6&verid=121121&hvsid=00001507693223406016714146794031&upk=1507693223.18002&sttm=1507693223406&)
It is spam clicks from contextual ads placed on msn.com.
I didn't sign up for contextual, I only want legit search users.

It would be great to have the ability to exclude (or target) traffic from certain web browsers (Internet Explorer, Firefox, Chrome, etc...).

If my main conversion goal is to drive app downloads, if my app does not work properly on specific web browsers, I do not want users to click through and attempt to download. Not only does this create unwanted spend on my end for a user to click through and not be able to download the app, but it also creates a bad user experience as they are clicking through with the assumption that their browser can download.

When filtering campaigns (or anything else) by label, the list of labels in the dropdown option appear in the order that they were created in the account. Instead they should be alphabetized.

When there's a negative keyword conflict, it would save a lot of time to include an automatic "remove negative keyword" button on the window that pops up to show you what the conflicting kw is and at what level. It's time consuming and somewhat aggravating to have to manually hunt down all the the negatives you want to remove. I work with very long lists of negatives and would love a way to make this process easier/quicker.

Allow specific bulk targeting to be downloaded from AdWords and imported to a specific campaign, the Bing Ads interface is too slow and often times I give up and change what I want in AdWords and import it from there back into Bing

Currently, we can target zip codes only for the US.

Currently when you select "edit" at the keyword level to increase bids, it only gives the option to increase to "Top of Page" or "First Page", but it gives estimates in the grid for best position, mainline and first page. It would be great to have all three options available. It also doesn't distinguish if "Top of Page" is "mainline" or "best position" so t the terminology is different and confusing for customers.

Can you add japanese in targeted language that we can show Japan language ads.

you should give intimation to your customers by some kind of emails or massages a few days before about your policy changes so that customer has time to work on it and its business not affected due to these policy changes.

Advertisers who do business outside the US/CA/UK have a hard time if they want to exclude locations on city level. It is only possible to exclude predefined locations. Since there are no predefined city level locations in markets such as Germany or Italy, it would be very helpful if advertisers at least had the option to exclude a radius.

Make possible to target United Arab Emirates by Bing Ads

Whenever creating a new ad group (or campaign which requires a default first ad group at the time of creation), the default selection for ad rotation is "Optimize for clicks". It would be great if users could set "Rotate ads more evenly" to be the default selection for every new ad group and campaign.

For someone who is always testing ad copy (that should b everyone!), this would be a huge difference in campaign creation.

A negative keywords with exceptions feature, i.e. the ability to add "free" as a negative keyword and then add "shipping" as an exception, so that search queries for "get free t-shirts" would be blocked, but "buy t-shirts with free shipping" would serve.

Estimations tool is not accurate at all, we need age/ sexe datas in paramaters just like calendar, we will be able to improve our campaigns and make adjustment

We have the ability to create negative list on account level but we would like to also create shared negative list on customer shell level (to be applied to all account in the same time)