Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback.



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  1. Allow Geo-targeting by department (France)

    Only regions, city and radius are available, but departments are important too for the French market.

    18 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. add sydicated search whitelist

    would like the ability to start with no syndicated search sites and then progressively add sites to a whitelist rather than having to constantly blacklist sites.

    17 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Website Publishers Exclusion through BAM

    Sometimes, when we are working with Global Accounts, bulk optimizations across accounts are needed. Therefore, it is too much time consuming to go account by account, campaign by campaing or even adgroup by adgroup to exclude website publishers that are not performing well enough. The BAM feature within the UCM is a powerful tool to do optimizations exclusions in bulk but just for "negative keywords". We would like to have the same task but for "Website Publishers" (account and campaign level at least). Thanks for your support.

    16 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. why don't you give intimation to your customer by some kind of email or massage about your policy change

    you should give intimation to your customers by some kind of emails or massages a few days before about your policy changes so that customer has time to work on it and its business not affected due to these policy changes.

    15 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Add ROI Bidding ad the campaign level

    We need to be able to optimize based on ROI, especially for ecommerce clients with multiple price points.

    15 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Stop Evenly Splitting Campaign Budget Among Ad Groups

    According to your phone reps, campaign budgets are split equally among ad groups. In other words, a campaign with four ad groups and a $100 budget is actually a campaign with four ad groups, each of which has a $25 budget, and will not share budgets. This is a terrible feature and needs to be changed. Either late us directly budget ad groups, or let all ad groups use all of the available budget.

    And if this isn't the case, train your phone reps better.

    15 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Allow negative radius targeting OR introduce city level targeting for more markets

    Advertisers who do business outside the US/CA/UK have a hard time if they want to exclude locations on city level. It is only possible to exclude predefined locations. Since there are no predefined city level locations in markets such as Germany or Italy, it would be very helpful if advertisers at least had the option to exclude a radius.

    15 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. adapt bing to ukraine

    Plz adapt bing in ukraine like in usa if u can plz)) not only language support) google and other support russia ( for example they put crimea to russia

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Shopping request

    Please make Shopping campaigns available in Denmark

    Currently the shopping campaign is available to only US & UK Customers. Please make it available for Denmark Customers as well.

    Thanks.

    14 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Shared Library: Website Exclusions & IP

    A couple of syndicated search partners ruin the traffic. Just like there is a shared library for negative keywords. There should be one for IP and Websites.

    14 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Keyword Bids ad Percentage of Ad Group Bids

    Allow keyword bids to be specified as a percentage of the default ad group bid to which they belong. This makes it possible to adjust keyword variations within an ad group while still using the ad group bid to scale overall bidding more easily.

    14 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We are working on campaign level bid landscape that allows you to adjust the keyword bid percentage. it’s expected to release in this Autumn.

  12. Geo-targeting for Angola

    I live in Angola and my primary market is Angola.
    I would like Geo-targeting to be enabled for Angola.
    With this voting system, it seems all odds is against me so, I ask that you consider my request, based on the profit potencial. I mean, the more product/services I sell, the more ads I will buy from you.

    14 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Suport Danish characters

    All my ads and keywords containing Danish (and other Scandinavian) characters are disapproved by default - not supported i suppose!

    I have an Adwords budget of approx. 50.000 USD, but since almost all my ads are targeted in Scandinavia and 50% contains "special" characters only half of them make it to Bing Ads.

    That can't be in your best interest!?

    14 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Negative Keywords with Exceptions

    A negative keywords with exceptions feature, i.e. the ability to add "free" as a negative keyword and then add "shipping" as an exception, so that search queries for "get free t-shirts" would be blocked, but "buy t-shirts with free shipping" would serve.

    14 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. add country IRAN for Bing Ads

    when create new Campaign in the list Country no have IRAN
    Please add IRAN
    Thanks

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Allow Filtering Ads for Destination URL and Display URL

    In the web UI, allow filters to be applied based on the destination URL and display URL. We want to look at performance and make changes to ads that go to particular pages or contain particular substrings in the URL, and we can't currently do that.

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. One should be able to vreate folders in the list of campaigns to the left in the account

    It would be great if the "List of campaigns" to the left in the account could be sorted via folders. Or atleast if for example paused campaigns would have a grey-tone (be faded out) if they were paused!

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Jamie Chung responded

    David,

    We are looking to see how we change the color of paused campaigns so that they are faded in our campaign list.

    Would love to hear more about your ideas for how we can sort campaigns by folders and how we can help you organize your campaigns to make you more efficient. jachung@microsoft.com

    Thanks!

    /jamie

  18. Activate Bing Shopping italy.

    Make Bing Shopping be aviable in Italy is most important for italian advertisers .

    13 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. Please add multi-language support for broad match modifier

    Broad match modifiers (+keyword) are often the best choice for campaigns. Please make this option available for languages other than English and French (at least in German and Spanish).

    12 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Bring Back the Old Keyword Uploading Tool

    Before this new update, you could add new keywords, and if there was an error with a keyword (ex. duplicate keyword), you had the option to just add the keywords that were acceptable. With the new update, you have to manually go through and delete all of the keywords with the error, otherwise the keywords will not be added. When uploading thousands of keywords, this adds A LOT of time. Please consider bringing back this ability. -Thanks

    13 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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