Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Product Group level bid adjustments

    Currently bulk bid change capability is limited, you can change bids to product groups at a set bid, but can't increase or decrease by %.

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    13 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Make available to target your system to Russia with Russian-speaking population

    Make available to target your system to Russia with Russian-speaking population and replace the current ads on Yandex Direct on Bing Ads

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Show individual product titles for each product group instead of just showing the product group number

    Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

    12 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Make bing adwords for Romania as well

    The Romanian Market should have bing as well not just google adwords
    .And is not any point to write my advertise in english beacuse my customer don't search in english

    11 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Static columns in the UI

    The columns at the campaign, ad group, and keyword level are constantly changing as we move through an account or switch accounts. We would appreciate a setting that allows our users to set standard/static columns for each level. We spend quite a bit of time adjusting columns to find data, when we could be acting on data.

    10 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Please consider adding Greek to available campaign and ad languages..

    Google Adwords for the moment the only available choice for many firms offering internet services. Adwords have become far too expensive and totally not a VFM service.

    10 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Columns sizing and default colums

    I am always scrolling over to see the clicks all the way at the end. I want it in certain order but now you have stretched out the columns. Then everyday I come in here all my columns are taken away. I always have to re add the columns back in... getting really frustrated.

    9 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Ad Extension Outputs in Bulk Operations Tool

    Please add the ability to download Image, App, and Call Extensions when building a spreadsheet through the Bulk Operations Tool

    9 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Website Inclusion feature

    Have the option to include websites where the advertisers want their ads to run instead of excluding. Some advertiser complain that because we only have the option to exclude, it takes a lot of their time to run reports and monnitor their campaigns' performance regularly because they dont want totally eliminate all syndicated websites.

    9 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We do not plan to add the ability to only choose which partner sites adds show on versus the current exclusion feature.

  11. CPA bidding at ad group

    Target CPA Bidding at campaign level is super helpful for optimizing accounts. It would be great if there is a CPA bidding strategy at ad group.

    8 votes
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    4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Create Shared Negative Keyword Libraries on Customer Shell level

    We have the ability to create negative list on account level but we would like to also create shared negative list on customer shell level (to be applied to all account in the same time)

    8 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Rules & Negative Keyword Lists at the MCC Level

    It would be easier for MCC advertisers to add/ edit rules and negatives.

    8 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Edit account name

    Be able to edit the account name, like you can do in AdWords, for when a business changes its name instead of having to create a whole new account for it and not being able to easily compare the historical performance.

    8 votes
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    4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Exclude Internet browsers

    It would be great to have the ability to exclude (or target) traffic from certain web browsers (Internet Explorer, Firefox, Chrome, etc...).

    If my main conversion goal is to drive app downloads, if my app does not work properly on specific web browsers, I do not want users to click through and attempt to download. Not only does this create unwanted spend on my end for a user to click through and not be able to download the app, but it also creates a bad user experience as they are clicking through with the assumption that their browser can download.

    8 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Shared Library: Website Exclusions & IP

    A couple of syndicated search partners ruin the traffic. Just like there is a shared library for negative keywords. There should be one for IP and Websites.

    8 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. 8 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Make possible to target United Arab Emirates by Bing Ads

    Make possible to target United Arab Emirates by Bing Ads

    8 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. Allow non US Traffic in PubCenter

    Please allow global traffic for Windows Phone 8 ads on PubCenter, This enables developers to get more revenue from their apps and more profit for Microsoft too.

    Advertisers from all countries should be able to create campaigns, this will increase fill rate of the ads as well as ECPM rate.

    Please consider this suggestion.

    8 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Suport Danish characters

    All my ads and keywords containing Danish (and other Scandinavian) characters are disapproved by default - not supported i suppose!

    I have an Adwords budget of approx. 50.000 USD, but since almost all my ads are targeted in Scandinavia and 50% contains "special" characters only half of them make it to Bing Ads.

    That can't be in your best interest!?

    8 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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