Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Editorial Disapproval UI Messaging

    Please improve the UI messaging for editorial rejections and provide the reason for the disapproval. This will enable customers to know the cause of the rejection so they can, without having to contact Support for assistance, review the editorial policy and make changes to their campaign, appeal the rejection or realize that their business model makes them ineligible to serve ads on our network. T1 Support handles ~1800 inquiries about Editorial issues globally each month. This change could reduce inbound Support volume by 16% for editorial issues and decrease editorial escalations from T1 to T2 (saving Microsoft operational costs) as…

    262 votes
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    9 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  2. Create a program similar to Google's Advanced Verification in order to eliminate spam

    Google has implemented a program called Advanced Verification to eliminate spam in two industries: garage door companies and locksmiths (https://support.google.com/adwords/answer/7167635?hl=en). Bing should develop a similar solution in order to improve quality control.

    Before Advanced Verification, spammy companies like GDS, called "the worst garage door company in the nation" (http://www.dasma.com/articles/feature/gds-the%20worstfall2015.pdf), would outbid local garage door companies, since it subcontracts out work and, lacking physical locations throughout the country, has much lower overhead costs. The company has also been accused of overcharging customers, and one of its technicians even plead guilty to felonies (http://www.dasma.com/articles/feature/GDSTechnicianGuiltyFall2017.pdf)

    27 votes
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    3 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  3. Notify Account Managers when a Campaign is suspended

    A client's campaign was suspended and neither the client nor myself was notified. Upon investigation initiated by me, we were told the site was crawled and Bing's automated system determined the site did not meet editorial guidelines. We had made NO CHANGES to the site, so not clear why the site was flagged. The reps I spoke with did not know why the site was flagged either, and could provide no insight into what caused the flag.

    After the Bing team determined the site was flagged in a crawl, we were told the editorial team would need to review it…

    21 votes
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    2 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  4. Romanian is a language spoken by 27 million all over Europe. It's time to accept Romanian language ads.

    Romanian is a language spoken by 27 million all over Europe. It's time to accept Romanian language ads. I know that Bing (including Yahoo) has a small market share in Romania - somewhere around 3% - but there are a lot of valuable keywords that still get thousand, even tens of thousands of searches every year on Bing. Some samples:



    • telefoane ieftine (cheap phones) - at least 5k searches


    • cafea verde (green coffee) - 7k


    • haine copii (children clothes) - 3.5k


    • locuri de munca (jobs) - 25k
      Etc.

    Back in 2005, when I settled up my first Adwords ads, Google…

    19 votes
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    1 comment  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  5. Do not red flag keywords/ads as 'Active - Appealable' if the advertising policy does not restrict the target market for the campaign

    Bing Ads currently red flags keywords and ads within campaigns that have policy issues in territories that speak the same language as the market you are targeting within the campaign, even if the policy issue (i.e. gambling) does not affect the market your campaign is exclusively targeting. To illustrate, my campaign is targeting the UK, but the ads and keywords are being flagged red and as 'Active - Appealable' because in other English speaking markets like the US and CA, different editorial policies would restrict the ads from showing. In fact the status itself is incorrect - these keywords/ads are…

    16 votes
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    1 comment  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  6. Advertising for legal online gambling in the State of Nevada? How can I get your Ad policies updated to reflect the new laws?

    Hi,

    The State of Nevada recently legalized online gambling in the format of online poker. The first site to launch live did so on Tuesday, April 30th: http://sports.yahoo.com/news/spt--ultimate-poker-s-legal-online-betting-foray-may-be-a-game-changer-in-the-u-s---010335301.html

    My company is licensed to provide marketing services to those legal online gambling operations in Nevada. We are licensed by the same gambling commission that approves the operator licenses: http://gaming.nv.gov/

    How can I get in touch with the appropriate folks to update the Bing policies surrounding the use of your paid search products for targeted advertising campaigns in the United States?

    Thanks,
    James

    14 votes
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    1 comment  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  7. Guarantee a "Maximum Review Time"

    Allow ads to automatically run if they have been "Pending" for a given length of time...one week, perhaps.

    I currently have ads that have been in "Pending" status for WEEKS and multiple calls to Support have yielded no help...no one in support can tell me what to do (or do anything themselves). Promises are not kept and no action is taken.

    13 votes
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    1 comment  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  8. New Adult Keywords should be judged by Search Traffic, not Impressions

    Adult advertisers can only use keywords in the Adult Keyword list. It is possible to get new keywords added to the list, but a while ago new criteria was introduced.

    Now a keyword can get added only if it made at least 10 Impressions last month. I think the Impression metric is a bad choice. To my understanding - please correct me if I'm wrong - a term will only trigger 1 Impression if an ad was already shown for that keyword - so this basically disqualifies almost all new keywords from adding.

    There's basically a catch 22 situation. New…

    13 votes
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    2 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  9. Measurement Units in Ad Copy

    Please allow measurement units such as m² in ad copy as well as "Umlaute" such as ä, ü, ö in the display URL.

    12 votes
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    0 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  10. My Bing ads accounts getting Disabled

    Hi Team,

    I am an Bing Ads Accredited professional since 2013 and I had lot of clients for which I run ads. Recently I saw that maximum accounts got disabled and also it was informed that those accounts are closed and thats final. Now as I am a Bing ads accredited professional and clients near to my location contact me in case they wanna run Bing ads. As my details are updated on the Accredited professional list. Any account which I open it goes for review and closed. I tried making accounts for new clients using new credit cards and…

    12 votes
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    3 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  11. Phishing website report

    This is a phishing website running on bing to fool customers and generate calls. http://www.install.the-office-setup.com.
    as sson as customer clicks on submit a page appears which says : We're sorry, but there's errors found.

    Key is not activated, Phone verification is required.

    you can call +1 888-897-6404 a for quick responce.

    Please take some action on this

    11 votes
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    3 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  12. Email for account placed on hold

    I think it is imperative that an email be sent to the email associated with an account when the account is place on hold after a review.

    8 votes
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    1 comment  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  13. brand

    There seems to be a real problem with competing advertisers being able to bid on brand terms but also include that brand in their ad via keyword insertion. What you end up with is an ad title (or description) that has the brand term - but the ad is for an entirely separate (and competing) brand. You can have it removed via the Trademark form, but it's basically like playing whack-a-mole as they constantly reappear. There needs to be some sort of block that can be used in this case (in terms of the keyword insertion).

    8 votes
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    0 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  14. Allow Adult Advertisers to Target More Keywords and Match Types

    Currently, adult advertisers are restricted to just an Approved Keyword list and only exact match keywords. In addition, it seems like keywords are sometimes removed from this list. Why can't it be done just like Google and label the ads as adult or non-family friendly? Adult advertisers are losing out on a large amount of traffic by only being able to bid on the small list of approved keywords. While I can understand this for more explicit sites, there are adult themed sites which do not show any form of nudity and should not face the same keyword restrictions.

    7 votes
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    1 comment  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  15. Allow search keywords not on landing page, to allow for demographic/interest-group targeting.

    Keywords are now being disallowed because they don’t appear on the landing page. Support couldn’t direct me to the location where the guidelines require this, however the explanation was: “it is like a triangle, where keyword, ad, and landing page have to match, which is unlike AdWords, were the keyword corner is missing”. As a consequence, I was told, we can’t target demographic or interest-groups, if the search keyword doesn’t appear on the landing page.

    Eg, if we sell Nissan vehicles we can’t use the keyword [Toyota Prius] to display ads for Nissan LEAF or Nissan Altima Hybrid, unless we…

    6 votes
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    1 comment  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  16. disappro

    When ads or keywords are disapproved, tell us not only the campaign they are in, but also the adgroup so we can save time when looking for them.

    6 votes
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    0 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  17. tech support

    Hello sir, 
    I am an existing technical support advertiser on bingads from the past one year. In this one year I have seen many tech support companies opening and shutting down. The issue which is being faced by the real tech support companies are the scam companies opening very frequently.
    due to this issue customers in usa have stopped trusting the real ones.
    most of the tech support arr based in india. The real tech support companies are registered in india and can be verified online. We are also a registered company in india with proper documentation and verification done…

    7 votes
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    1 comment  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  18. Add a delay to the delivery status dialog box when scrolling over the ellipsis box in the delivery column.

    The dialog box for the real time delivery status pops up every time I scroll over the ellipsis box in the delivery column in the interface. Add a delay or make the ellipsis box clickable to avoid having the dialog box inadvertently pop up and get in the way.

    6 votes
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    0 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  19. Please Can Bing Stop Putting Whole Account in Review When you Have Good Campaigns?

    I understand the review process but i don't understand when you have lots of good live and approved campaigns but when you have just 1 or 2 bad paused or live campaigns your whole account goes into review even your good and approved campaigns and i this this is wrong and we lose business and due to this i have lost 2 weeks of business.

    Also can the review team say to change everything at 1 time as i have change things like they said and yet they keep asking for more changes that are completely different and this made…

    5 votes
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    1 comment  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  20. Please speed up review for Trademark

    Make 1 business days not more than SLA for review.

    4 votes
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    0 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
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