Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. The Review Editorial Members Should Work In the Call Centres

    I am suggesting that Bing should mandate the Review Editorial Members to be part of the Call Centres. This will reduce a situation whereby a call agent assures a customer that his/her ads copies and landing pages are fine and meet the Bing Ad policy....Later on, the editorial review team will disapprove the ad. It is tiring and makes it hard to advertise on Bing platform.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  2. Trademark Approval Process

    To have an option where we can submit a trademark term that we want to use on our ads and have it white-listed or approved on our account before we create an ad campaign for it instead of creating an ad campaign first and wait for the ads with the trademark terms to be rejected.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  3. Exclude CBD from the drug advertisement policy in the USA, and exclude cannabis from the drug policy in legal states. Equality is needed.

    Bing must exclude CBD from the drug advertisement policy in the USA, and exclude cannabis from the drug policy in legal states in the USA. Equality is needed. To discriminate against certain businesses that can benefit qualified consumers is to foster a marketplace of unequal advertising competition. It is time that we move forward, with the law.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  4. Contact a person when you reject an ad.

    Improve your system so that ads that are clearly not political are not rejected for political content. It is not only frustrating but offensive. When you do reject an ad, contact the person and let them know. A little mark at the top of the campaign management page is not good enough

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  5. Account should give some "error message" or may change "delivery status" if ads not start delivering after 48hrs

    Hello team,

    After creating a new campaign, on all levels (Campign+Ad group+Ads) delivery status showing "Eligible" with no error notification. but after 48hrs no traffic showing on a campaign (Ads is not started delivering) & when checked with the support team said the ad is in under review due to some policy violation word used in the Ad copy. I think at this point account should give some "error notification" or may change "delivery-status" to making some changes in the ad copy. in this way, you can avoid the wasted of timing & advertiser also try to avoid this thing…

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  6. Delay in Review Process

    The review process of microsoft accounts and ads is taking too long. it is suggested to fix the review process time to one day only.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  7. Stop the approval of online service dog and emotional support animal registries

    Microsoft is incredible in its ideals for helping the disabled community and providing accessible tooling. This does not match with its policy of approving online service dog and emotional support animal registries. There exists no such official registry for either category of assistance animals, and these fake registries only serve to further confuse policies surrounding this already hectic and rapidly-developing medical facet.

    Please stop the approval of ads for these fake and predatory sites offering certification of service dogs or emotional support animals.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  8. 1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  9. Your Editorial Policy Needs Serious Work

    Every time I go to MS Ads, I go to Explorer and have to experience the MSN News Spammers, every time. Then I sign into my MS Ads account and find my Responsive Ad was rejected because I include 2 pages "Mathematical Analysis of Contemporary Dialogues with Universally Applicable Systems Concepts" and "A Survey of "GREAT" Ideas that utilize Omission of Information Methodologies". All this makes me very unhappy with MS and their organization. Not inclined to put a penny more into this Ad Campaign.

    1:59 PM 4/17/2020 - Ammendment to Feedbacks for Zim Olson and Zim Mathematics

    Campaign Duration…

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  10. Expose to advertisers when automated systems impose penalties

    It might be nice if advertisers could check, their change history report for example, and are able to understand that their account's performance had been impacted by a system imposed penalty.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  11. 1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  12. Seriously: remove the mandatory URL for the campaign and stop declining it for failed cross-reference

    As long as landing pages work and don't offer illegal content, there is no sense in declining ads for links that don't match. That doesn't make sense. You are declining ads way too often! That's just business damage. Not only for the customer. For you too! Amazon for example has different pages for different countries. Creating ad groups for different countries, the ads get declines again and again, because they fail the comparison with the main link. Stop that! Remove the main campaign link, leave only those in the ads and stop cross-referencing and declining them for this particular reason.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  13. sports betting- Allowed in Most states; we should be able to present proper gaming license in order to be able to run ads accordingly.

    Sports betting is allowed in many states, including Mississippi. I find it quite frustrating, that we do not have the tools to be able to advertise on this poorly designed platform. And that I'm expected to write a forum to get a "fake" vote on legalizing something that is already legal.

    If the consumer has the proper gaming license, it should be allowed by this platform to be able to submit these, as we do with Google.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  14. How to improve poorly working editorial processes at Microsoft

    I find it remarkable that the editorial team can "put an account on hold" for over 3 weeks without any communication or feedback even without informing there is a problem with the account or the products. In 7 days any department should be able assess what is the issue and inform the customer for them to take corrective actions.

    It seems like the processes and routines are not working very well at the editorial department of ads at Microsoft and as a customer I am very disappointed.

    Idea: Hire competent people, ensure you have great processes in place, and implement…

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  15. Allow Bing advertisers of legal sports betting to be allowed in Colombia(country).

    Current the only markets that allow sports gambling are Currently the only following markets here in Microsoft: Australia, Brazil, Canada, Denmark, Finland, France, Germany, Italy, Mexico, Netherlands, New Zealand, Norway, Republic of Ireland, Spain, Sweden, Switzerland, United Kingdom and United States. We are currently running our advertiser in Colombia across Google Ads but can not maximize their search advertising potential with Bing Ads updating their policies. We have all the proper client documentation needed to advertiser on other platforms. Thank you!

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  16. editorial review

    to make the ad to start working or approved in at least 1-2 hours. Like Keywords, doesn't need a prove because when we market we know what our clients/visitors may search for, so you system should remain with duty to show the score of the keyword and to suggest the best keywords your Advertisers may user and get more clicks according to what links or product they are advertising

    1 vote

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  17. Transparent Ads delivery status.

    Ads should only be marked green when it is actually being shown. Until then Ads should be marked "Pending".

    1 vote

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  18. 1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  19. Registered Brand in Bing

    We all know that competition campaigns are very popular. It is okay to bid otherwise but not the use of your brand in the ads.

    In google there is a form that serves to register your brand, so competitors can not use your name in their ads.

    In Bing you can only report that ad. It would be interesting to have a form and that when registering your brand no one else could use it.

    1 vote

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  20. Business name 2 characters too long for Part 1, please allow if Part II is made smaller

    Business name 2 characters too long for Part 1, please allow if Part II is made smaller

    1 vote

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