Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. add jordan for call-out extensions

    include jordan as a country that is supported for call extensions

    1 vote

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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  2. Creating the parentheses to announce () or ".." the first []

    Creating the parentheses to announce () or ".." the first []
    And each one has its own advantages and disadvantages, for example the first is a broader activity and the last is more intense, as it is placed between the parentheses
    ex[weight loss] searsh weight loss

    1 vote

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  3. Modify translations for Action Extensions

    Some translations to non-English languages can be ambiguous and send the wrong message to the wrong users and we think it would be useful to be able to modify these.
    EG: "Get quote" Spanish translation would mean to get an offer, rather than a price quote on a product/service.

    1 vote

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  4. 1 vote

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  5. Image Extensions 0 impressions

    I setup a campaign with image extensions, it has gained 3,742 impressions at the time of writing and 0 impressions for the image extensions.

    You cannot say that you have the feature and then offer it to your customer 0.0001 % of the time. If it showed up 10% of the time on the serp, this would be understandable considering other situational constraints. I considered this as an important and significant differentiator compared to google Ads, but now I don't see any benefit and will not waste any more time on setting it up.

    I hope the product team for…

    1 vote

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  6. Image Extensions for DSA

    Ability to add Image Extensions for DSA campaigns.

    1 vote

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  7. Keyword planner tool for customers in Spain!!

    Keyword planner also in Spain, to allow us to compete with clients from other countries on equal terms. Thanks!

    1 vote

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  8. Make list of approved/unapproved review sites available for review extension

    Currently, if a review extension violates the policy all you get is an alert that says "We have detected a policy violation below". There is no indication at all of what the violation is, whether it's the text, source or source url.

    In my circumstance it turns out it was that the source isn't in the very small list of approved review sites. It took me an hour or so of trying multiple reviews and sites before I spoke to your help desk and then was told that the list only includes 3 sites so no matter what I did,…

    1 vote

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  9. Can More Domains be Whitelisted for Review Extensions?

    It seems reviews can only come from three domains at the moment, with attempts with others resulting in a policy alert. This limitation blocks this extension for probably 99% of reviewed advertisers.

    Would it be possible to allow from more (reputable) domains?

    Thanks much.

    1 vote

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  10. Include Feeds to make dynamic Price Extensions

    OTA´s change prices very often. Ot would be good to have the possibility to include feeds, to dynamically adjust the prices of the extension.

    1 vote

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  11. 1 vote

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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  12. "Get Yours Now"

    In a variety of analyses, three of the most converting words an ad can have is found to be 1) Get 2) Your and 3) Now.

    Can you make a action extension that says either "Get yours" or "Get yours now"

    You already have "Get offer" and "get deal" - But "Get yours" and "Get yours now" have a very different and often retail oriented way of driving clicks and conversion.

    Think about it, when do you feel the most primed to go for a deal? When the button flatly says "Browse" or "Get yours now!"

    1 vote

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  13. Feature Request

    Please add "Request a Demo" to the Action extensions. This is a main concern with this extension.

    1 vote

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  14. Ability to see and edit Shared Library sitelinks, etc in the UI.

    It would be nice to be able to have the same Shared Library functionality in the UI as we do in BAE.

    1 vote

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    Not in our plans right now  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  15. Additional Action Extension CTA

    Add new CTAs like: "Book a Showing", "View Apartments", "View Apartments Now". Would love to utilize this new feature, but the right CTA just isn't available for the real estate industry.

    1 vote

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  16. By default, advertisers have automated extensions running. Please don't run long ad desc that are paused; they are paused for a reason.

    Bing's algo or scripts should be intelligent enough to not run paused ads' long descriptions in active ads coming from automated ext reports.

    1 vote

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  17. I have a problem with a ping ad coupon and do not know how to get an ad coupon

    I want to get a Bing Ads coupon for the United States

    1 vote

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  18. Automated Extensions

    I hope you can improve the Dynamic ad Enhancement as part of the new feature 'Automated Extensions'.

    While some advertisers may agree with system pulling any information off from their Landing Pages and use them in the ad extensions, there should be an option for this one to avoid compliance issues. I hope we can restructure this one as it is a very helpful detail.

    1 vote

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  19. Add reviews to Bing Ads (Get rid of Yelp!)

    Bing really needs to compete with Google and come out with their own BingCard review system.

    Yelp is a business-killer. When I inquired about their algorithm, they told me that they let 75% of reviews through, but we found that 75% of the reviews we receive are marked as 'unrecommended' and the only ones that appear on our business are the low-percentile of negative ones.

    It's time that Bing dumps their contract with this antiquated system and creates their own review system to support their ad clients.

    1 vote

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  20. Unavailable Sidelink Extensions

    When there are NO available Sidelinks "Available Sitelink Extensions: 0"), send out a popup to user to create a first new Ad Extension and then select it as the Sitelink Extension of a specific campaign.

    1 vote

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