Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Email Extension

    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

    73 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

  2. Image extensions

    Increase max. limit for Image Extensions per Account.

    39 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  3. Editable Action Text for Action Extensions

    We're a B2B company and would like to add CTAs like "View Demo" or "Get A Guided Tour" in the Action Extensions. It would be great if we could edit the text within a specific character limit so that we can add more relevant and targeted action text.

    32 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  4. Action Based Modifers

    Google now had action based modifiers - simply put, if you'd like to serve a specific extension more often we could add a bid modifier +300 (similar to device bid modifiers) - This gives advertisers more control of extensions delivered

    13 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  5. Let us preview our full ads (including extensions)

    There should be a way to review the way our ads will look with the extensions. Similar to the preview when creating an ad. My ads don't show in the preview and diagnostic tool because my bids are too low. There should be an easy way to preview when you are creating/adding extensions. Thanks.

    13 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  6. Click to Message PPC Ads Extension

    Hi, Google is just releasing Click-to-message ads. An extension that allows a consumer to connect with a business. Seems like a next logical step in engagement. Any chance this will be included in the near future? Would be a nice added feature for Bing Ads.

    Thanks

    Ref. https://adwords.googleblog.com/2016/10/click-to-message-ads-bring-new-and-easy.html

    10 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  7. Tracking calls using conversion goal tracker

    Hi there, what do you think about starting tracking calls using conversion goal tracker? Also, call-only campaigns would be a big plus!

    10 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  8. 9 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  9. Easier sitelink scheduling

    Currently you can only schedule sitelinks in the interface 1 sitelink at a time.

    I propose, adding the ability to
    A. upload sitelink schedule through bulk sheet
    B. manage sitelink schedule in Bing Ads Editor
    C. Edit multiple sitelinks at once

    8 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  10. Allow image extensions to all Geo location

    This extension hss a lot of benefits, and it should be available in all Geo locations

    6 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  11. Allow image extensions to all Geo location

    I really like this extension, and I would like to have it available for all Geo location and especially my Geo location - Israel

    6 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  12. Allow for more than 4 sitelinks

    This one creates a real problem when you need sitelinks depending on certain criteria such as time of day. If I am only allowed 4 sitelinks then sitelinks that dont meet criteria will result in an ad that has less than 4. Google chooses sitelinks from a pool of more than 4, but then only shows 4. Im sure you can implement that as well.

    6 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  13. Call extension at account level

    Allow call extensions to be managed at Account level. Phones no.s doesn't change between campaigns. Lot lesser API calls.

    5 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  14. Ad extensions with demographic criteria

    Please think about implementing being able to show different ad extensons based on demographics/time/etc. A company might offer completely different delivery options and perks to say 5 or more different areas in the same country. A company might want to boast a specific callout to a young audience and another to an older. Female/Male the possibilites are nearly endless. Extensions could really be much more targeted and striking in this way.

    5 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  15. Sitelinks & Query String parameters

    Could query string parameters ( < or > ) be compatible with Sitelinks destination url's as they are for classic ads in Search and RAIS ads format?

    5 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  16. Create Conversion Goals from Call Extensions / Call-Only Campaigns

    Call Extension Conversion Goals are a crucial feature that advertisers to track conversions from phone calls and optimize campaigns towards achieving that specific conversion. Google offers a very simple way to do this. When allocating budgets, CPA is a major factor, which ultimately means its hard to justify spend that cant be traced to specific conversions. Seems like a big oversight to not include this.

    If you're reading this, please add your thoughts as to why Bing needs to add this feature. Here's why.. "Upon checking our resources, creating conversion goals from call extensions is not yet available on our…

    5 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  17. Filtering Ads, not to show at the sidebar

    is there any filtering, when creating Ads in Bing, not to show the Ads in the sidebar? if not possible, would it be possible in the future?

    4 votes
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  18. Ad Extension View Not Separated By Each Associated Campaign

    Is there a way to view the ad extensions with the associated campaigns INSTEAD of viewing campaigns with associated ad extensions. This view makes editing a time consuming task compared to Google AdWords view.

    4 votes
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  19. PLEASE allow us to change sitelink placement

    PLEASEEE allow us to change sitelink extensions placement as we see most fit. For instance if I have 4 extensions, I would like the Testimonials to be first and Contact us to be last. Hoping I can customize this!!!!!

    4 votes
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  20. Please allow more sites to be used with the review extenstion.

    There are only a few sites that allow review extensions for Bing Ads such as WSJ.com, digitaltrends.com and engadget.com yet if you search on Bing.com for something the local results display reviews/ratings from sites like Yelp and Facebook. Please allow review extensions from more sites like Yelp and Facebook as reviews are important to consumers and would add value to the end user when consider Bing Ads.

    4 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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