Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Notify Account Manager When Their UET Tag Is Disabled!!

    Bing should send some kind of notification to let the account owner/manager know if their conversions are not being tracked due to an invalid UET code. My account was running for a while without me knowing there was a problem!

    4 votes
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  2. Goal Tracking for Automated bidding Strategies

    At present, there isn't a way to only factor in specific goals with an automated bidding strategy. Conversions tracked for all goals are factored in. Can we please get more granular tracking for automated bidding strategies?

    3 votes
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  3. Wordpress for Bing Ads Conversion Tracking Plugin for Wordpress

    Hello
    I am looking for a Bing/ Microsoft plug-in to track conversions .

    "Can Bing either create some plugin in WordPress that will pass this conversion data or at least write a blog post about how to do this in WordPress?

    Without this, I am no longer going to use Bing Ads because I can't compare it to AdWords."

    Thanks!

    Please forward or list

    Thank you
    Dave

    3 votes
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  4. customer would like to see a conversion goal for bound rate, and for new visitors.

    would like to see conversions for bounce rates, and for new visitors to the website

    3 votes
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  5. Conversion attribution model

    Now we measure the success a campaign on a "last click" basis. This means you give all the credit for a conversion to the last-clicked ad and corresponding keyword. However, this ignores the other ad interactions customers may have had along the way.I would like to see the possibility to give non brand campaigns the credits they deserve by dividing the credits of 1 conversion across all ad interactions on the path.

    2 votes
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  6. Pay for conversion goals only

    Does MS Ads have a way for me to pay only for conversion goals and not for clicks?

    I was asking because Google Adwords has a feature that lets you pay only for conversion goals once you have set up the conversion tracking script and you have at least 50 or 100 conversions in a specific period of time (as a criteria to be eligible to activate the feature that lets you pay only for conversion goals).

    I would be more than happy to pay for clicks until I reach a specific number of conversions and then MS Ads would…

    2 votes
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  7. Have a possibility to have conversion tracking pixel for specific pages (separate from UET tag)

    We have a conversions goal which has a repeat rate higher than 1.5. With google we solved this problem adding order ID in GTM, however, in bing we can't solve this problem, because we have just UET tag where we can't adopt separate tracking pixels to specific pages.

    2 votes
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  8. Allow cross-domain tracking: purchase on different domain than landing page!

    How can I track conversion if my goal is on a different domain than my landing page?
    Here, in 2017, Amit Singh Jaggi says that is possible, but no explanation is given: https://microsoftadvertising.uservoice.com/forums/82363-microsoft-advertising-feature-suggestions/suggestions/9452100-dynamic-goal-settings-different-conversion-domain

    In this very recent thread support says that is not possible: https://answers.microsoft.com/en-us/bing/forum/bingads-bingadscustomers-bingadstopicanalytic/passing-msclkid-cross-domain/a7ad244e-506f-4737-8b39-f483f551ee84

    In the same thread I've posted a possible solution that I'm testing now, but I don't feel very confident. If the feature was available in 2017, is it still? If it is...can someone share the "secret" to me?

    Thank you very much,

    Matteo

    2 votes
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  9. Event snippet for conversion page

    Leider habe ich immer wieder Probleme Conversions zu tracken, wenn diese über einen externen Zahlungsabwickler ausgeführt werden, wo ich das UET Tag nicht einbinden kann. Bei Google Ads wird das durch ein "Event snippet for conversion page" gelöst, dieses setzt man auf der Bestellbestätigungsseite ein und die Conversion wird dann trotzdem getrackt, obwohl man das Tracking Pixel beim externen Zahlungsanbieter nicht einbinden kann. Es wäre super wenn Bing beim Conversion Tracking genau die selben Optionen hätte wie Google Ads. Vielen Dank für die Mühe

    2 votes
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  10. ULR tracking parameters with 'conversion' availability

    This will be helpful so third party tracking can also track the conversion data from Bing ads. Hope this will added as soon as possible

    2 votes
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  11. Ability for Bing Ads Support to be able to create custom revenue tags for UET

    Bing Ads Support should be able to create custom revenue tags for UET for advertisers who do not have web masters or a support mechanism for their ecommerce websites.

    2 votes
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  12. duration goal - Less Than

    Duration Goal - Less Than
    Including "Less Than" option for creating Duration goal.

    2 votes
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  13. One of our customers provided a feedback, in Google, you can verify the goal created to see what percentage of data it would have matched o

    One of our customers provided a feedback, in Google, you can verify the goal created to see what percentage of data it would have matched over the past week. This gives a user confidence when setting up that the goals is configured correctly rather than having to wait for data to log over 24-48 hours.

    2 votes
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  14. Can Cash App Customer Service erase my record for all time?

    For the most part no, until you didn't need, Cash App Customer Service can't erase your record forever. In any case, once in a while happened that, the help group finds your record engaged with any out of the standard movement. Along these lines, in this situation, they can close your record on a transitory premise. On the off chance that you need to get to it, at that point give all the docs to check your personality.
    https://www.cash-app-customer-service.com/

    1 vote
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  15. Being able to create negative conversion i.e = user uninstalling extension post install

    i'd like to be able to track user that cancel a conversion event just after a conversion was made by creating a negative conversion event with -1 score. So I can really know what is my effective CPA and bid accordingly on keywords driving effective conversion vs the ones with canceled conversion.

    1 vote
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  16. want to know how to track conversion order numbers from Bing ads

    I want to know how to track conversion order numbers from Bing ads, In my Shopify background or any data analysis tool

    1 vote
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  17. Allow conversion tracking if UET tag is implemented via Google Tag Manager

    I followed the step by step instructions for adding the UET tag via Tag manager, and then followed the instructions for adding conversion tracking (landing on a thank you page, not a custom event). However, these never picked up conversions, and when I spoke to an advisor I was told that I would have to implement the code on my site. Time could have been saved here if the support pages were clearer from the outset - ie make it clear that to track conversions then the code needs to be implemented on the site and not through a tag…

    1 vote
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  18. Provide Pixel tracking for offsite conversions - Affiliates Need this.

    Every other platform has the ability to track off-site events (PageView, add to cart, checkout, purchase). Affiliates do not own the product sites So the UET tag and conversion goals available now won't work. We need pixels to give to affiliate networks and get conversions on BingAds.

    1 vote
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  19. Website call tracking.

    Website call tracking has become more important than ever, not to mention tracking phone duration as conversions. Google can control both of these. With Microsoft owning such little mobile share, they need to adjust their focus and target website call tracking as function. Otherwise, it leads to an undervaluation of their conversion rate, leading to lower budget.

    1 vote
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  20. Update the UET custom event tracking help article

    The documentation on modifying the UET tag tracking code (https://help.ads.microsoft.com/#apex/3/en/56684/2-500) seems to be outdated.

    Step 3 mentions the following method to push events to window.uetq:
    window.uetq.push('event', '', {'eventcategory': 'ReplacewithEventCategory', 'eventlabel': 'ReplacewithEventLabel', 'eventvalue': 'ReplacewithEventValue'});

    The example webpage (http://bingadsuet.azurewebsites.net/UETDirectOnSite_ReportCustomEvents.html) mentioned on that same page uses the following object for event pushes (which I can't find in the documentation):

    window.uetq.push({ 'ec': 'MyCategory', 'ea': 'MyAction', 'el': 'MyLabel', 'ev': 3, 'gv': 5, 'gc': 'EUR' }); (exemplary push)

    Please update either of the information sources to follow one object structure.

    1 vote
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