Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. delete uet

    Make it so I can delete old UET tags and conversion goals.

    136 votes
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    Not in our plans right now  ·  26 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  2. Use an order ID to minimize duplicate conversions

    Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

    https://support.google.com/adwords/answer/6386790?hl=en

    58 votes
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    Tell us more  ·  2 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  3. Add a column to manage different conversion Steps

    I really like the possibility of having different customizable conversion steps (like browsing, prospects) that are different from the transactional conversion. This is really useful.

    But I see the only way to access this information is by making a report. On this report you have to tick "KW" so that you know which Keyword, adgroup and campaign triggeered those "mini-conversions".

    The idea is that this gives you a way to optimize when transactional conversions are not present. It would be great to have them directly on the management interface available on a column, for those who need it.

    Same for…

    35 votes
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    2 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  4. Automatic Upload from File for Offline Conversions

    Create a schedule to regularly upload a file that you keep online by entering a URL for Offline Conversions.

    Here is a link for how Google gives it - https://support.google.com/google-ads/answer/7014069

    23 votes
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    7 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  5. Ability to add Conversion Goals as Audience

    As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

    14 votes
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    Not in our plans right now  ·  0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  6. Allow advertisers to delete offline conversions

    In the event that the wrong data is uploaded, I would like to delete offline conversions to ensure accurate attribution and reporting.

    10 votes
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    0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  7. UET & Goal Migration (Tag Sharing across CIDs)

    Allow Agencies to migrate UET Tags and Goals into other accounts that they have access to. So if a UET tag has been created in the agency Shell (by mistake) it can then be moved into the client's account along with the goals. As the client may have already installed the tag before we realise its been setup in the wrong place.

    10 votes
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    1 comment  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →

    We are looking to enable Tag Sharing across CIDs and also have the “delete uet” in backlog. By tackling these two, we should remove this blocker and avoid migration.

  8. List of Conversion URLs

    It would be great if Bing Ads could show all URLs that are reporting conversions. Adwords has this in the "conversions" interface. This makes it much easier to troubleshoot / audit conversion tracking setup to make sure that the right webpages are firing off conversions.

    You could put it under the reporting tab but I think it woudl be better under the conversions / UET section, like adwords does it.

    10 votes
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    Tell us more  ·  0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  9. Import google analytics Transaction and Goals

    It will be great if we can we can import Transaction and Goals from Google analytics to Bing Ads and also the re-marketing list.

    9 votes
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    Not in our plans right now  ·  0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  10. Please build a UET Tag helper plug-in for Edge.

    It would be great to have a UET helper plug-in built for the Edge browser. Currently it's only available for Chrome.

    9 votes
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    Not in our plans right now  ·  1 comment  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  11. UET-Tag for AMP

    We wanted to insert the UET-Tag into our AMP (Accelerated Mobile Page) and after talking to the support, we found out that there is no "non-javascript" that we can use.

    7 votes
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    0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  12. Ability To Only Count One Specific Goal as a Conversion

    Similar to the option in Google Ads.

    We would like the ability to only count certain goals in the 'Conversion' column.

    This way, we can keep track of multiple Goals along the way to a Conversion, without having duplicate conversion counts.

    This would be similar to how Google Ads does it, where you can select whether to count a Goal as a Conversion or not.

    Thank you!

    6 votes
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    0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  13. Call Tracking

    We need a more accurate call tracking system from Bing ads to track the effectiveness of ads on the platform – the most extreme case was in April 2018 where this campaign “received” over 7,000 calls on just one click (see attached report. Report is from January 2018 through November 2019). Phone calls are an important metric for our clients because the majority of users call rather than fill out an online form.

    Since some cases were causing our reporting metrics to be over-inflated, we’ve had to remove the call extension from our accounts which is essentially losing leads for…

    5 votes
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    0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  14. Add the ability to track a "virtual pageview" of a page that doesn't necessarily exist. This simplifies our page conversion tracking.

    We have forms that are submitted via XHR requests and we want to track conversions when those requests come back successful. However, rather than tracking an event, we'd like to use a virtual pageview for simplicity. Basically, we'd tell Bing that the user went to a specific page URL that doesn't actually exist.

    5 votes
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    2 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  15. Website Phone numbers tracking

    We should able to track the website phone # by adding code to track the phone number call that came from Bing compare to other platforms. (Desktop Website or Mobile website)

    5 votes
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    Not in our plans right now  ·  1 comment  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  16. Bring Back Non-JavaScript Pixel For Conversion Tracking

    With privacy concerns and a lot of good reasons not to use cookies I'd really like to see the non-JavaScript pixel make a comeback. Every other major ad platform seems to have retained this primitive yet useful method for tracking page views, and it avoids a lot of potential privacy concerns.

    4 votes
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    0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  17. Notify Account Manager When Their UET Tag Is Disabled!!

    Bing should send some kind of notification to let the account owner/manager know if their conversions are not being tracked due to an invalid UET code. My account was running for a while without me knowing there was a problem!

    4 votes
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    1 comment  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  18. Goal Tracking for Automated bidding Strategies

    At present, there isn't a way to only factor in specific goals with an automated bidding strategy. Conversions tracked for all goals are factored in. Can we please get more granular tracking for automated bidding strategies?

    3 votes
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    0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  19. customer would like to see a conversion goal for bound rate, and for new visitors.

    would like to see conversions for bounce rates, and for new visitors to the website

    3 votes
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    0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  20. Pay for conversion goals only

    Does MS Ads have a way for me to pay only for conversion goals and not for clicks?

    I was asking because Google Adwords has a feature that lets you pay only for conversion goals once you have set up the conversion tracking script and you have at least 50 or 100 conversions in a specific period of time (as a criteria to be eligible to activate the feature that lets you pay only for conversion goals).

    I would be more than happy to pay for clicks until I reach a specific number of conversions and then MS Ads would…

    2 votes
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    1 comment  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
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