Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. delete uet

    Make it so I can delete old UET tags and conversion goals.

    93 votes
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    20 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    This request is currently being evaluated and development will begin shortly.

  2. Use an order ID to minimize duplicate conversions

    Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

    https://support.google.com/adwords/answer/6386790?hl=en

    40 votes
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    Gathering Feedback  ·  2 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  3. UET & Goal Migration (Tag Sharing across CIDs)

    Allow Agencies to migrate UET Tags and Goals into other accounts that they have access to. So if a UET tag has been created in the agency Shell (by mistake) it can then be moved into the client's account along with the goals. As the client may have already installed the tag before we realise its been setup in the wrong place.

    11 votes
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    1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →

    We are looking to enable Tag Sharing across CIDs and also have the “delete uet” in backlog. By tackling these two, we should remove this blocker and avoid migration.

  4. Automatic Upload from File for Offline Conversions

    Create a schedule to regularly upload a file that you keep online by entering a URL for Offline Conversions.

    Here is a link for how Google gives it - https://support.google.com/google-ads/answer/7014069

    10 votes
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    1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  5. List of Conversion URLs

    It would be great if Bing Ads could show all URLs that are reporting conversions. Adwords has this in the "conversions" interface. This makes it much easier to troubleshoot / audit conversion tracking setup to make sure that the right webpages are firing off conversions.

    You could put it under the reporting tab but I think it woudl be better under the conversions / UET section, like adwords does it.

    10 votes
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    Gathering Feedback  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  6. Please build a UET Tag helper plug-in for Edge.

    It would be great to have a UET helper plug-in built for the Edge browser. Currently it's only available for Chrome.

    8 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  7. Show Feed % Match and Mismatch Alerts for Product IDs from the Product Audiences Code

    When setting up Bing Product Audiences, it would be nice to get some sort of validation in the interface that a threshold percentage of collected IDs are matching the Bing Merchant Center. If they are not matching, I would like to be alerted, to see what the match percentage is, and to receive a list of IDs that did not match.

    7 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  8. UET-Tag for AMP

    We wanted to insert the UET-Tag into our AMP (Accelerated Mobile Page) and after talking to the support, we found out that there is no "non-javascript" that we can use.

    6 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  9. with the possibility to delete a UET tag that we do not use anymore.

    with the possibility to delete a UET tag that we do not use anymore.

    5 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  10. Ability To Only Count One Specific Goal as a Conversion

    Similar to the option in Google Ads.

    We would like the ability to only count certain goals in the 'Conversion' column.

    This way, we can keep track of multiple Goals along the way to a Conversion, without having duplicate conversion counts.

    This would be similar to how Google Ads does it, where you can select whether to count a Goal as a Conversion or not.

    Thank you!

    4 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  11. Offline conversions import

    Currently there is not option to automatically schedule the import of offline conversions. Would it be possible to build fetch? Thanks

    4 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  12. Website Phone numbers tracking

    We should able to track the website phone # by adding code to track the phone number call that came from Bing compare to other platforms. (Desktop Website or Mobile website)

    4 votes
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    1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  13. Notify Account Manager When Their UET Tag Is Disabled!!

    Bing should send some kind of notification to let the account owner/manager know if their conversions are not being tracked due to an invalid UET code. My account was running for a while without me knowing there was a problem!

    4 votes
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    1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  14. Bring Back Non-JavaScript Pixel For Conversion Tracking

    With privacy concerns and a lot of good reasons not to use cookies I'd really like to see the non-JavaScript pixel make a comeback. Every other major ad platform seems to have retained this primitive yet useful method for tracking page views, and it avoids a lot of potential privacy concerns.

    3 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  15. Import google analytics Transaction and Goals

    It will be great if we can we can import Transaction and Goals from Google analytics to Bing Ads and also the re-marketing list.

    3 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  16. Add the ability to track a "virtual pageview" of a page that doesn't necessarily exist. This simplifies our page conversion tracking.

    We have forms that are submitted via XHR requests and we want to track conversions when those requests come back successful. However, rather than tracking an event, we'd like to use a virtual pageview for simplicity. Basically, we'd tell Bing that the user went to a specific page URL that doesn't actually exist.

    3 votes
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    1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  17. display advertising

    List size in Audiences under shared library only shows <1000 when enough members are not in the list. However, there should also be a way to find out how many members are currently in the list, so that one can validate that the list is actually growing. Hope someone considers this suggestion! Thanks in advance.

    3 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  18. filter conversion goals

    Able to customize or filter specific goals on "goals report"

    2 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  19. Event snippet for conversion page

    Leider habe ich immer wieder Probleme Conversions zu tracken, wenn diese über einen externen Zahlungsabwickler ausgeführt werden, wo ich das UET Tag nicht einbinden kann. Bei Google Ads wird das durch ein "Event snippet for conversion page" gelöst, dieses setzt man auf der Bestellbestätigungsseite ein und die Conversion wird dann trotzdem getrackt, obwohl man das Tracking Pixel beim externen Zahlungsanbieter nicht einbinden kann. Es wäre super wenn Bing beim Conversion Tracking genau die selben Optionen hätte wie Google Ads. Vielen Dank für die Mühe

    2 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  20. ULR tracking parameters with 'conversion' availability

    This will be helpful so third party tracking can also track the conversion data from Bing ads. Hope this will added as soon as possible

    2 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
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