Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Reports

    Hi Bing Ads,

    I wanted to raise a suggestion on your reporting. I suggest that you include a webquery report. This way if we run a report, it will be stored in URL and connect it to Excel. That way, we can easily refresh the page and get the report that we want in Excel.

    3 votes

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  2. Geolocation Report

    It will be super useful if the geolocation report could break down the information at the keyword level. That way we can see which keyword received the click and from where on the same report.

    3 votes

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  3. Custom Reports - Save as new report option

    Rather than create a new custom report and add in all the columns I want, I will use an existing custom report as the shell. However, when I save the report, it overrides the original custom report. Having an option to "save as new report" would allow me to save the new custom report for my client without overriding the original report.

    3 votes

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  4. Automatically add Assists to Keyword Reports

    Please auto add assists to keyword reports.

    3 votes

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  5. Add BMM as a match type for reporting filters in the UI

    In the reporting for search terms/keywords, you can sort by Exact, Phrase, and Broad. You cannot sort by BMM and instead have to manually look for keywords with “+”.

    3 votes

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  6. Search term query report

    Hi,

    Currently the ST report allows us to generate report only for selected keywords on the first page. I feel option of "All" should also be there under the drop down menu in : "Keywords>Details>Search Term>All, Selected".

    Currently it is like this "Keywords>Details>Search Term>Selected"

    Its a small feature but it helps a lot when we have to focus on many other things then selecting page one by one to generate report.

    3 votes

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  7. Need True Entire Time Statistics Available, Especially for Bing Ad Editor, Not Just 366 Days or 2 Years, Follow Google AdWords

    How is it possible that Bing still does not allow reporting of more than 2 years? We want to look at data going back as far as it goes. Google has always offered this. There are NO time restrictions in viewing statistics on either the online interface or AdWords Editor. What is even worse, while you can view up to 2 years on the online interface with Bing, you can only view 366 days with Bing Ads Editor! How is this even possible? Normally Bing just copies Google with everything, and for the most part, that is good as AdWords…

    3 votes

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  8. Accounts Summary Page Export

    Be able to export the Account Summary page into Excel

    3 votes

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  9. Possibility to combine Search Term Report and Keyword report

    I would like to be able to get on the same report the Keywords, the bid, the quality score AND the search terms.

    3 votes

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  10. When running report, have the newest report pop up

    Right now when I run a report, the window automatically opens the last run report in the report history tab, rather than opening the progress window for the report I'm running. This is confusing and often leads to downloading wrong report if I am not clever enough to give each report a unique name.

    It also would be nice when selecting options for a report, for instance switching between keyword and adgroup reports, if the settings such as date didn't reset. Also when changing the report from summary to daily etc, please don't change the dates. In addition please let…

    3 votes

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  11. Please show the default campaign report in local timezone

    When I come to my "Campaign" screen in the morning, I still see yesterday's date as I live 12.5 hours ahead of US. I'd need reporting on the Timezone I've set.

    In the attachment, you'll see that my comp shows 15th May while Bing shows 14th May against "Today". The entire reporting goes for a toss!

    3 votes

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  12. 2 votes

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  13. Please add option for postback URL (S2S) from third party trackers like Bemob

    It is not easy to use the conversion tracking method with UET and it takes time and many failed attempts plus it must be done for every campaign and landing page. I want to use one postback URL linked to my tracker to track all campaigns on Microsoft ads. This is how I track all my campaigns with other non search ad networks. I set my postback url on the traffic source and forget it. Thanks

    2 votes

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  14. Create a data studio solution for Microsoft Advertising

    It is not possible to add the microsoft ads campaigns to data studio, so it would be very interested to get a solution, within the Microsoft tool to get some datas with graphics (we can export), very usefull to show to agency's customers.

    2 votes

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  15. Pass placement URLs as a parameter

    I'd like to be able to pass a parameter to include the website by ads showed up on from the audience network and search so that I can track performance by publisher in my own reporting.

    2 votes

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  16. Add percentage data of mobile and tablet users globally

    Allow advertisers / potential advertisers to see percentage data of mobile and tablet users and searchers globally.

    2 votes

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  17. Add conversion per impression metric

    Add conversion per impression metric

    2 votes

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  18. Full Audience Reporting (Even People Not In Audiences)

    Hi,

    I had to perform an audience analysis for a large client over the last 2 weeks. I needed to analyze how Remarketing audiences perform on a cpa basis vs prospecting audiences. When you pull an audience report in the Microsoft UI you ONLY get people who are in an added audience you DO NOT get metrics on "people not in audiences" with your audiences so that spend, revenue etc all match totals for that time period. I was forced to subtract my audience report from my overall numbers to get these "people not in audiences" number. This is way…

    2 votes

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  19. "Approved Limited" Ad - Explanations & Report

    It would be a nice to have when one or more ads get flagged by the system and get the status: "Approved Limited" to get a report or a way to know which keyword or what is causing the issue. So we can just fix it by ourselves.
    Hope that helps!
    Cheers!

    2 votes

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  20. Forecast Reporting Tool

    Hi Bing Ads,

    I'd like to raise a suggestion on reporting. where we can get a forecast reporting on searchers, Including estimated impressions or maybe clicks if possible. That way, we could prepare/allocate for our future campaigns through industry and consumer demands.

    2 votes

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