Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. Call Extension Conversions

    Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

    82 votes
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    16 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

    How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

  2. My week starts on a monday. Allow my week report to start on mondays as well.

    Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

    68 votes
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    7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on this feature and it should be available in the coming months.

  3. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    30 votes
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    7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    This feature is in development and will be available later this year.

  4. Columns in report Gender and Age

    Make possible:
    1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
    2) to add columns Conversions, CPA and Revenue

    24 votes
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    4 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

  5. Please add a column for AudienceId in the GoalsAndFunnels report

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

    24 votes
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    19 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ll be adding more columns to the GoalsAndFunnels report later this year. Thanks for the feedback and interest in this improvement.

  6. Better Savable Custom Reports

    The ability to save custom reports is account specific and covers one report. An amazing new feature would be the ability to save a set of custom reports under one report option that can be applied to the account you are on with one click. e.g. Account X123456 , in custom reports you would have a renameable report that would run a keyword report, share of voice report and Negative conflict report all with customised colums at the touch of one button.

    21 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  7. Better Filters

    Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

    16 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We would like to learn more about interest in this feature. Is this a feature that is expected in the Reports tab as part of the search terms feature within the Keywords grid?

  8. Do not count some Conversions, under "conversion" column

    Similar to Google Adwords,
    We want to have the ability for each conversion goal, to choose whether its conversions will get counted under "conversion" column or not.

    The segmentation feature is not enough, because it looks too messy, and doesn't allow to sort the column by conversion rate.

    The motivation:
    I have 2 conversion goals: checkout page view, and sale. I upload sales offline.
    I want the conversion column to count the checkout page view goal, since it is important enough to know whether visitors go where i want them to go.

    however, if the same visitor also makes a…

    12 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  9. Salesforce Integration

    There isn't a way to integrate bing with Salesforce. All I need is a code that that or ID that passes along campaign and keyword level data into salesforce much like the GCLID for adwords. UTM code isn't a good option. There isn't even a code to javascript code to add to our landing pages to trigger anything in salesforce. If we can't do this, we will not be using Bing ads.

    11 votes
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    1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  10. Add conversion goal as a segment in the reporting

    I'd like to see different conversion goal names in my reports to be able to compare leads and sales between Bing/Yahoo, AOL and syndicated search partners. At the moment it's only possible to see the total amount of conversions for each network, not the conversion type by network.

    10 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  11. All New Ukraine accounts block after enter payment method

    Hello, i wanted to register in bing ads, but i cant for two weeks already.. I think you have a problem ukrainian credit cards.. I try everything - i try my all bank cards.. Did you turn off registration ukrainian users? I read many forums, asked in telegram but all users from ukraine had same problem. I attached screenshots. It seems to me, that problem is in credit card, because i do not even create campaign. Look please at screenshots - what i am doing wrong? On credit card i turned off 3d secure code (otp confirmation), turn on payment…

    8 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  12. Multiple time units in reports

    We should be able to select multiple time units in reports.
    ie; I need to look at Time of Day AND Day of Week at the same time.
    This should be a fairly simple fix.

    8 votes
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    1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  13. add incremental bidding % info to change history report

    Add data from incremental bidding to the change history report. If someone does not change day targeting, but simply changes the incremental % bid, and then removes it, there is no way of knowing that incremental bidding was applied and then removed. The change history report only shows if days, devices or locations were added or removed, but never shows if an incremental % was added, changed or removed.

    8 votes
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    2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Claire Lee responded

    We’re currently working on this feature! Please let me know if you have any additional feedback about what you’d like to see.

  14. Include Keywords items in the reporting Tab "Targeting" "Geographical location"

    While looking for a report due to targeting options used by Customers, I would like to see the keyword option added into the reporting. Then I would have an idea of which keyword is generating conversions and for which region. It helps customers to target much better based on the geographical location and to use the incremental bids in those specific location and for those specific keywords. Right now, we do not have the keyword column appearing.

    7 votes
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    1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  15. Fix Zeroed Out Performance Data for Entire Time in Bing Ads

    Fix Bing Ads so that performance data is never zeroed out when trying to view Entire Time and we don't have to refresh.

    7 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  16. allow multiple tracking codes on one page

    Create unique tracking ID numbers so that multiple accounts can track a single conversion page.

    7 votes
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    2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  17. kindly give debit card

    Allow debit card in India

    6 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  18. search term

    I received 1,500 impressions in one of my keywords from yesterday performance but when I tried to run a search term report I have not seen any search term matched to the keyword.

    Please update your system and allow us to see search term result for high-volume keywords.

    It doesn't make much sense that I can see data for a keyword that had one impression and one click but not a keyword that supposedly received more than 1,500 impressions.

    It makes me wonder how reliable the data is because if there is no corresponding information in the search terms, the…

    6 votes
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    1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  19. It would be great to pull a report within Bing Ads that shows IP addresses of the clicks

    It would be great to pull a report within Bing Ads that shows IP addresses of the clicks

    6 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  20. Change History Date Range Extension

    Can you extend the date range for change history report currently bing is providing only for last 6 months but where as google is providing for last 2 years or so..If this done it would be happy to recall the data changes...cheers!!

    6 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
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