Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. When importing the Google Product Feed, you should convert the USD products to the respective countries such as UK. You're losing millions.

    Products imported from Google Merchant Center should convert to the country accordingly, not just USD. Bing is losing so much money by not automatically allowing us to convert products imported to the respective countries' requirements

    16 votes

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  2. Motion to add Polish language (its 6 years now, it is the time)

    From year 2012 Bing Ads supports several languages. But now after 6 years i still find that Bing Ads does not support polish language.

    Bing has a major user base in Poland.

    Lack of polish language support draws it impossible to display ads to this million users group in Poland.

    Therefore i open a motion to add Polish language to Bing Ads.

    It's 6 years. It is the time.

    16 votes

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  3. Image extensions

    Increase max. limit for Image Extensions per Account.

    16 votes

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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  4. Unlimited ads per ad group

    Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

    16 votes

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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Update negative phrase match logic

    The current negative phrase match setup makes it impossible to negative match some of the terms I need to avoid. For example, say I want to avoid anything containing "Progressive". Current phrase match rules will only negative match the query if "progressive" is a standalone word. Broad match is too broad (I want "auto insurance") and exact match can only be done afterwards on long-tail queries. How can I negative something like "progressiveagent" where there should be a space, but isn't?

    16 votes

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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  6. Export all billing invoices for a month

    For accounting purposes, it would be very helpful to be able to download all of my billing history for one month in a spreadsheet. Adwords has this functionality, so please add it to Bing as well.

    16 votes

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    6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Special characters moderation loophole

    For more than a year, I have been trying to fight with illegal drugs ads, but they appear new every day. You can't fight it manually, you must close the ability to bypass moderation due to the replacement of letters and special characters.

    15 votes

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    5 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  8. Allow Geo-targeting by department (France)

    Only regions, city and radius are available, but departments are important too for the French market.

    15 votes

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  9. ad preview tool

    The Ad Preview Tool is a very useful tool for advertisers who want to check if their ads are serving and also for advertisers who are not in market to check their ads in these markets (for example UK advertisers with FR, DE, IT, etc. accounts) however the tool only displays results from page 1 of the SERP. This is not a good user experience for advertisers in competitive marketplaces who want to check if their ads are serving. Can this tool be upgraded to show all results available in the SERP?

    15 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We don’t expect to change this behavior of the ad preview tool given low interest in this functionality in recent years.

  10. Allow Advertisers to Bid On Crypto Currency Terms

    Google is allowing advertisers to bid on Crypto Currency terms (Bitcoin, Coinbase, Crypto etc) while Microsoft still does not allow for this. Some advertisers are committing million dollar budgets to Google on a quarterly basis to support their Crypto strategy. Crypto currency is making headway in the financial services/ Brokerages vertical with multiple advertisers developing capabilities to accept crypto as payment (PayPal, Venmo, Fidelity, etc). Can the Editorial team please update this policy which is resulting in us leaving money on the table? This will also help activate net new advertisers, such as Coinbase.

    14 votes

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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  11. Ability to add Conversion Goals as Audience

    As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

    14 votes

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  12. kindly give debit card

    Allow debit card in India

    14 votes

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  13. Turkey isnt in your list

    Turkey isnt in your ads country list. I hope you can early inclede turkey and turkish

    14 votes

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  14. Enable Paypal In Vietnam, Or At Least Include VND as Currency

    Charging on cards and Not Paypal, combined with Vietnamese users cannot use VND to pay create A LOT of fees for us. That's twice the conversion rates for the currency each time we pay Bing ads (having spent $1k here, that's quite a bit of fees). So I suggest we enable Paypal in VN, or at least, include VND as a currency that we can pay!

    14 votes

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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Allow for negative broad match keywords

    Google allows to add broad match negative keywords. Bing, please do the same!

    14 votes

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    3 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  16. SA360 support for Microsoft Responsive Search Ads (RSA)

    SA360 support for Microsoft Responsive Search Ads (RSA)

    13 votes

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    1 comment  ·  Search Ads 360 Integrations  ·  Flag idea as inappropriate…  ·  Admin →
  17. Adjust column width permanently

    It would be great if we could adjust column width permanently

    13 votes

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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  18. Portfolio Bid Strategies

    Portfolio Bid strategies need to be incorporated, similar to Adwords. This would be extremely helpful for tROAS since you can assign one goal to a group of campaigns.

    13 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  19. Adding Debit Card

    Please accept debit card for India.

    13 votes

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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Roll out DSA for the Indian market

    Currently DSA is available only for UK and USA markets. I should be available for other large markets as well.

    13 votes

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    Further to last update, a closed beta pilot is running in Netherlands, Switzerland, Spain, Sweden and Italy as we speak!
    We plan to bring DSA to IN hopefully in Q1 2021. Thanks!

    - Prachi

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