Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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  1. Allow Bing advertisers to target LinkedIn Audiences

    Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

    211 votes
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    18 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    Thanks for your input and interest. This functionality will be available before the end of the year.

  2. support free advertising for non profit 501(c)(3) organizations like google with its grant program

    I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

    143 votes
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    20 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We are currently evaluating options to provide an option for non-profits but do not have any definitive announcements to make at the current time.

  3. Indicate exact/phrase match types with " " and [ ] symbols

    It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

    124 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. ad groups with no active keywords / ads

    It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

    123 votes
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    10 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    We are working on bringing ad groups without ads recommendations in BAE and expect to have it before CY19 end. This is an alternative solution to have it available in editor, and we are exploring to have it as an alert inline as well.

  5. payoneer

    Please add payoneer as a payment method for Bangladeshi People Or open a Bank account in Bangladesh to pay for bing ads.

    109 votes
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    28 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. delete uet

    Make it so I can delete old UET tags and conversion goals.

    93 votes
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    20 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    This request is currently being evaluated and development will begin shortly.

  7. Email Invoice Prior to Billing Credit Card

    It would be very helpful if invoices were emailed prior to billing credit card. This would make it easier to manage expenditures with no surprises.

    88 votes
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    13 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Ad customizer

    Please add the Ad Customizer feature like what we have with Google Adwords.

    85 votes
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    14 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    Thanks for your feedback on the need for ad customizer style capabilities in Bing Ads. We have started working on this and a beta should be available before the end of the year.

  9. Call Extension Conversions

    Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

    82 votes
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    16 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

    How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

  10. Import Adgroups from a Google Account

    It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

    80 votes
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    2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    An update on the comment posted re being able to choose to import keywords, negative keywords and ads:

    A recent update to the Import options provides options to include or exclude the following items when importing new items from AdWords:
    - New ad groups for existing campaigns
    - New ads for existing ad groups
    - New keywords for existing ad groups
    - New negative keywords for existing campaigns and ad groups
    - New negative keyword lists

    As always please let us know your feedback. Thanks!

  11. Add labels to Bing Ads scripts

    We work a lot with labels in Google Ads scripts (about 95 % of the scripts). All these scripts can't be used in Bing Ads properly.

    77 votes
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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  12. click performance report by msclkid

    Can we get the click performance report by msclkid?

    77 votes
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    26 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

  13. Agency alerts

    Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

    72 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

    Thank you!

  14. 69 votes
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    10 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. My week starts on a monday. Allow my week report to start on mondays as well.

    Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

    68 votes
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    7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on this feature and it should be available in the coming months.

  16. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    65 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    Ability to share audiences across accounts is in development and should be available before the end the year.

  17. Campaign Experiments - Split Testing of Bids, etc.

    Campaign Experiments was introduced in AdWords last year and is incredibly valuable. It allows several forms of split testing traffic, but most importantly, you can bid two different amounts on a keyword and see if statistically significant differences emerge. I believe there is potential for bidding differently in the two platforms, but without experiments, it is difficult to test and so I generally just run experiments in AdWords and apply changes everywhere. The ability to test in AdCenter would be very valuable.

    58 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve begun looking into providing experiments and split-testing in Bing Ads. Stay tuned for more updates in the coming months.

  18. Remarketing list size report

    It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

    51 votes
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    Gathering Feedback  ·  2 comments  ·  Flag idea as inappropriate…  ·  Admin →
  19. New Bing accounts are getting Blocked without specifying any reason

    Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

    Please address this issue and give specific reasons.
    Few accounts had no campaign. Just added payment methods and they got suspended.

    Please take this issue seriously and at least release some press release regarding this issue.

    45 votes
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    35 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Keyword Brand Association Tool

    Hello, I would like to suggest a tool to measure a brand’s association with different keywords against our competitors over time. It could work by looking at a users’ initial search that does not contain a brand name and then subsequent searches that contain brand names. With this we could begin to understand how our efforts lead to people associating our brand with different keywords. Running a tool like this on a regular basis and creating a trend from the results will enable us to see if our brand has become more or less associated with different keywords throughout the…

    44 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    Hi, Nate

    Thanks for your posting this user voice and all the information provided. We’d like to understand more of this scenario and the benefit for online advertising and marketing. Does your business have a MS AM team so that we can work together to reach out to you to clarify the requirement? Thanks.

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