How can we improve Microsoft Advertising to create a better experience?

IP Address exclusion using Bing API

I need the ability to exclude IP address using API so please consider this as a feature request and help us to automate the ip exclusion process. Thanks

12 votes
Sign in
Password icon
Signed in as (Sign out)

We’ll send you updates on this idea

Mahantesh Patil shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →


Sign in
Password icon
Signed in as (Sign out)
  • Roy Dovaston commented  ·   ·  Flag as inappropriate

    We would also request this as s matter of urgency. IP exclusions are an imperative area where we optimise and would like to integrate this feature into Click Guardian if available.

  • Anonymous commented  ·   ·  Flag as inappropriate

    Dear Bing Ads.

    It's 2019 and this is not yet implemented.

    Please consider adding this asap.

  • Larry Widman commented  ·   ·  Flag as inappropriate

    Concur with the other commentators. The clients of our third-party click auditing service are limiting their Bing Ads budgets because the effective ROI is lower than with AdWords despite the lower list price per click. That is specifically because Bing Ads does not allow us to exclude IP addresses via the API during click attacks. Would strongly suggest that Bing implement this feature.
    A related feature relates to excluding URLs. Bing currently allows blocking only to the third-level domain (eg, However, attackers using ISPs and VMs typically will have a five-level domain (eg, Therefore, URL exclusions are also largely useless against attackers. This too reduces the effective ROI for our clients, so they take their dollars to AdWords.

  • Rene commented  ·   ·  Flag as inappropriate

    Is there expectation set by Bing on this ? Anything already planned ?

    Bing better do, because it's a huge loss of revenue for all parties.

    When our clients are under attack we simply pause all campaigns and need to add IP's manually. After that the attackers come back again. And we need to repeat the process. Resulting in less ad spend for Bing.

Feedback and Knowledge Base