How can we improve Microsoft Advertising to create a better experience?

Default Keyword Bids Should be to Ad Group

Keywords in new ad groups have their bids *not* set to the ad group default. This means users have to remember to change the setting if they want to change the bids at the ad group level, otherwise nothing happens, and a lot of traffic can be missed or budget over-spent.

Changing the default has no impact on users that want to do keyword-specific bids, so there's really no reason NOT to do this.

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JFree shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

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