Add Ad Group tagging via Google Analytics auto-tagging by using the utm_content parameter.
While we now have auto-tagging, which is great, it leaves out the ad group which essentially makes this feature useless for our agency.
Hi everyone, happy Monday!
Thanks to all who provided us with feedback on the utm_content tag. It’s always great to hear from our customers :) This is just to send notice that we’ve now updated auto-tagging to send ad group data using the utm_content parameter.
- Learn more about the changes on auto-tagging here: https://help.bingads.microsoft.com/#apex/3/en/53076/-1
- Learn more about URL tracking here: http://help.bingads.microsoft.com/#apex/3/en/51091/2
Have a great day!
Kirk Williams commented
Until we get an actual Ad Group tag from Google, this works for me. Thanks Jamie!
Justin D'Angelo commented
That's absolutely perfect! Looking forward to seeing it implemented.
We really need auto-tagging to send AdGroup information to Google Analytics. The current auto-tagging just isn't very useful without it.
Erik Olsen commented
This really isn't the intended usage for utm_content. It's for A/B testing ads, or for general ad information.
Populate utm_content with something that identifies the specific ad. Ideally it would include an identifier of the ad group.
I'd like to see this too. It would be great for utm_parameter="<<ad group name>>" so that we can do reporting against ad group level data.
matina phimla commented