How can we improve Microsoft Advertising to create a better experience?

Add a column in Bing Ads Web UI that shows profit (Revenue minus Cost)

In many cases it’s more interesting to know how much profit a campaign is producing rather than ROAS. By the end of the day, this parameter is what many advertisers are optimizing against, and it would be nice to see this directly in the columns/graphs produced by the Web UI. If Bing also can create a smart bidding strategy that optimizes to maximize profit, that would be the jackpot!

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Erik shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

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