Full Search Term Reports
Currently the Search Term Report only shows searches that resulted in a click. Please update this to show the full search term report for all impressions. This way we don't have to wait for an irrelevant search term to result in a click/charge before we can add it as a negative. This will help prevent wasteful ad spend.
Search terms report should now show terms with high impressions even if they have no clicks.
Currently, the Search Terms report only includes search terms where your ad was clicked. This is an oversight and does not allow advertisers to understand why a keyword might have a massive impression spike. It also limits our ability to build a better negative keyword list.