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Introduce Merchant Feed Rules to make formatting Shopping Feeds easier

Suppose that the IT of a particular firm provides only the most necessary columns to the digital advertisers and any other changes by IT are time-consuming and tedious.

The introduction of Feed Rules, which are already available in the Google Merchant Center, can, For instance, allow advertisers to split the products in price-categories using the rules to populate a custom label column as follows:

price up to x€
price up to y€
price above y€

Another example would be the replacement of particular word in the description in another column, i. e. "female" by "Damen".

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