Introduce Merchant Feed Rules to make formatting Shopping Feeds easier
Suppose that the IT of a particular firm provides only the most necessary columns to the digital advertisers and any other changes by IT are time-consuming and tedious.
The introduction of Feed Rules, which are already available in the Google Merchant Center, can, For instance, allow advertisers to split the products in price-categories using the rules to populate a custom label column as follows:
price up to x€
price up to y€
price above y€
Another example would be the replacement of particular word in the description in another column, i. e. "female" by "Damen".