Equality in Geo-Bidding Currency Limits in Bing Ads
Currently Bing Ads, have keyword bid limits depending upon the currency of the account.
For example, an account with INR currency can bid for a keyword only upto INR 1000 (roughly $20). Now, if this campaign is targeted to US country, then this advertiser will have to compete with advertisers in the US or ROW for the same keyword. However, another advertiser in US might bid $25 and can actually bid upto $1000 (max limit for US$ currency account) for this keyword and therefore will always beat advertiser in India. Hence, monopolizing the ad auction system.
In this example, I'm the advertiser in INR currency and cannot compete in US market due to such low keyword bidding limits in comparison to US advertiser with US$ currency.