How can we improve Microsoft Advertising to create a better experience?

More attribution options such as position based

Last click is an ancient attribution model now there are so many touch points to conversions. Please allow other models like Adwords.

13 votes
Sign in
(thinking…)
Sign in with: facebook google
Signed in as (Sign out)

We’ll send you updates on this idea

Tom shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

3 comments

Sign in
(thinking…)
Sign in with: facebook google
Signed in as (Sign out)
Submitting...
  • Anonymous commented  ·   ·  Flag as inappropriate

    Need First Click attribution model to attribute the weight of conversion per keyword.

  • Anonymous commented  ·   ·  Flag as inappropriate

    Thats tracking conversions back to the first click instead of the last so that reporting can we take into account the user journey.

  • Tony commented  ·   ·  Flag as inappropriate

    Would make it much easier to compare performance between Bing Ads and AdWords.

Feedback and Knowledge Base