Allow bidding by CPA (cost per acquisition) instead of CPC
I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.
The Target CPA bid strategy is now rolling out for campaigns targeting within the following countries: Australia, Canada, France, Germany, United Kingdom, United States. You should see this feature available in your account by the end of this week. Learn more: https://advertise.bingads.microsoft.com/en-us/blog/post/july-2018/automated-bidding-strategies-target-cpa-and-maximize-conversions
Your competitor (Google) offers conversion optimizer with max cpa goals. Our team finds this tool very valuable, and Highly recommends Adcenter implementation.