How can we improve Microsoft Advertising to create a better experience?

Allow bidding by CPA (cost per acquisition) instead of CPC

I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

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Greg Holland shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
Completed  ·  AdminHaily De La Cruz (Program Manager, Bing Ads) responded  · 

The Target CPA bid strategy is now rolling out for campaigns targeting within the following countries: Australia, Canada, France, Germany, United Kingdom, United States. You should see this feature available in your account by the end of this week. Learn more: https://advertise.bingads.microsoft.com/en-us/blog/post/july-2018/automated-bidding-strategies-target-cpa-and-maximize-conversions

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  • Ralph commented  ·   ·  Flag as inappropriate

    Your competitor (Google) offers conversion optimizer with max cpa goals. Our team finds this tool very valuable, and Highly recommends Adcenter implementation.

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