How can we improve Microsoft Advertising to create a better experience?

support free advertising for non profit 501(c)(3) organizations like google with its grant program

I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

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Charles shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
Gathering Feedback  ·  dareo responded  · 

We are currently evaluating options to provide an option for non-profits but do not have any definitive announcements to make at the current time.


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  • Troy commented  ·   ·  Flag as inappropriate

    Please let me know if you decide to do a pilot test program. Bing Ads Grants could be a huge win for Bing and for non profits for tapping into the power of Bing Ads. The Google Grants program is an amazing win for everyone involved. Bing is currently missing out on this amazing PR opportunity.

  • Anna Hung commented  ·   ·  Flag as inappropriate

    Have there been any updates to potentially launching a Bing Grants program? Is this a matter of resourcing simply or are there legal policies we need to bear in mind?

  • Anonymous commented  ·   ·  Flag as inappropriate

    Hello Bing Ads,

    I would highly appreciate a NGO Program with e.g. a budget to use without paying.
    And yes: if its free, NGOs will use it. Getting used to Bing Ads might lead to use a payed account as well.
    German laws regarding NGOs are very strict. We are not allowd to hotlink Bing Ads. But we sure can see and follow strict rules for a Ads Program. Google e.g. loves to test special features with NGOs to use the results for their paying customers.

    So: thank you for at least thinking about it.

  • Harley Thomas commented  ·   ·  Flag as inappropriate

    Hello Bing ads,

    A grant program has been in "evaluation" for six years. We realize significant assistance from the other search engine for advertising the mission and positive contributions made nationwide. Spreading the word is often a challenge and a grant program would benefit many more people.

    Please move forward with this grant program. We do appreciate the software side and couldn't do it without your assistance.

  • Jackie commented  ·   ·  Flag as inappropriate

    I Agree! I so appreciate Microsoft and all the support they give. I would love to see a non-profit program for advertising. Non-profits help to improve communities and give to people who otherwise may not receive the help they need. It is hard to survive on grant funding so we must self-sustain through advertising. It would help tremendously.

  • Steve Lubahn commented  ·   ·  Flag as inappropriate

    I agree this is a program that would get Bing Ads wider use and exposure. Our agency is also a Google Partner, we have 5 or 6 clients taking advantage of the Google Grants program for free AdWords clicks.

    In some cases, the cost per click and restrictions and other limits on the grant accounts do not allow the organization to get many clicks. For those who are able to compete effectively with normal paid bidders in the auction, we have been able to get them visibility to their programs to help carry out the mission of the organization.

    We could put this program to immediate use in exposing non-profit clients who are currently using Google AdWords to Bing Ads, as well as getting more non-profit clients trying paid search for the first time.

  • Anonymous commented  ·   ·  Flag as inappropriate

    I agree but for an additional reason as well. I think that the non profits each have memberships many of which are very large. Microsoft could make as a condition of giving an ad subsidy that the non profit place on its website an acknowledgement of Bing's assistance with a hot linked logo that takes the users to Bing. That will get many searches that oterhwise Google would get.

    Another variant is with the points system Bing is now giving. Amazon has a practice where they allow users to designate 501 (C) (3) non profits to receive a small percentage of the sale -- about 1/2 of 1 percent. What Bing can do is give advertising credits to qualified non profits for the points that their members accrue for searching with Bing. I am on the Board of a Non Profit and we asked all our members that if they were shopping anyway for something that the needed or wanted it, check out Amazon if if they buy something there--our org would get the benefit. This had been a nice source of revenue and I am sure we in turn have gotten Amazon additional sales. THere are many millions of google searchers out of habit who would not switch unles they had a reason to, and helping out their non profit would for many do the trick. The Amazon program is called Amazon Smile.

    I am a long term Microsoft shareholder and it although Microsoft came late, the search service is just as good and in a few ways better. Let's get a bigger market share.

  • Fred commented  ·   ·  Flag as inappropriate

    It makes no sense to me that this hasn't been addressed. There's no cost to them once it's set up.
    There would be no lost revenue as none of us are selling a product. All our ads are strictly informational. I know that if Bill Gates and his wife were aware of this, it would have happened already. Hopefully, a moderator with a heart will escalate this topic. Gook luck to all.

  • Xinyang commented  ·   ·  Flag as inappropriate

    I'm looking for the same thing... We use google globally and also pay for their advaned ad service in certain countries as well... We just ignored bing up to now, because there is no credits for non-profits

  • Anonymous commented  ·   ·  Flag as inappropriate

    We are so grateful that Microsoft has helped our adoption agency with software donations in the past, however it is still disappointing that we are unable to afford promoting our service on what is the best search engine in my opinion.

  • Anonymous commented  ·   ·  Flag as inappropriate

    I was looking for the same thing, I am actually surprised that MS is not doing this already. Hopefully they will consider helping non-profits that qualify in such a great manor.

  • Anonymous commented  ·   ·  Flag as inappropriate

    Agreed. Surely Microsoft can afford to allocate at least a small amount of free advertising to qualified nonprofit organizations. It's a tax write-off for MS and it allows savvy volunteers to help local nonprofits in a huge way.

    I hope someone sees this thread and considers the idea.

  • Jay commented  ·   ·  Flag as inappropriate

    Does anyone know if Bing has plans to ad this feature. We are seeing great success with our Google Adwords campaigns. It seems odd that Bing doesn't offer the same thing.

  • Anonymous commented  ·   ·  Flag as inappropriate

    I think it's wonderful that companies such as google contribute the charitable missions by making available a grant program. what about Bing?

  • Anonymous commented  ·   ·  Flag as inappropriate

    It would be great to see a Microsoft Grants programme to give free advertising support to UK (and worldwide) charitable organisations.

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