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Average Household Income Geo-Targeting

AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

It would be fantastic if Bing introduces this particular setting

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Josh shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
Gathering Feedback  ·  dareo responded  · 

We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

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  • Josh commented  ·   ·  Flag as inappropriate

    Yes

    On Adwords it is based on the average income of the postcodes. For example, if a postcode average income is in the top 10%, then it would be in the top 10% tier

    Due to this reason, it is fully available in USA, as this information are known, but they are rolling it out to other countries as well.

  • Jim commented  ·   ·  Flag as inappropriate

    Yes please. We've found that we're spending the same amount as we were before on AdWords, just spending it with the correct household income tiers!

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