How can we improve Microsoft Advertising to create a better experience?

Custom Combinations for Audiences

I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a list targeting all users, MINUS your converters. I know there's other ways to accomplish this use case, but there are plenty more that don't have a workaround.

Thanks!

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Arianne shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

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  • Julian commented  ·   ·  Flag as inappropriate

    Hi @dareo +1 for this functionality. I would like to know if it is ready. Regarding the example use case, basically in our case we are trying to replicate the same Remarketing lists that we have in Google Adwords but in Bing Ads. A simple case would be to target visitors who visited a particular page but didn't purchase. To support this, we would need to have at least two rules: 1) Visit a page 2) the transaction amount = 0.

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