How can we improve Microsoft Advertising to create a better experience?

Show Search Terms Users Made That Triggered Shopping Ads

Please show a similar reporting method as it currently is with search campaigns, where we can see the search terms that triggered shopping ads. Knowing what terms led to impressions, clicks, spend, conversions, CPA, ROAS and more would allow us to then use those terms to add to their respective search campaigns.

For example, if my client sells wiring for cars, and an ad is triggered by the word "copper wire" and a purchase is made, I could then add that keyword into my search campaign to see if that would work.

Seeing the search terms would also invaluably help with determining good negative keywords to add to the shopping campaigns as well.

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Nick Colombo shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

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