Show Search Terms Users Made That Triggered Shopping Ads
Please show a similar reporting method as it currently is with search campaigns, where we can see the search terms that triggered shopping ads. Knowing what terms led to impressions, clicks, spend, conversions, CPA, ROAS and more would allow us to then use those terms to add to their respective search campaigns.
For example, if my client sells wiring for cars, and an ad is triggered by the word "copper wire" and a purchase is made, I could then add that keyword into my search campaign to see if that would work.
Seeing the search terms would also invaluably help with determining good negative keywords to add to the shopping campaigns as well.
This functionality is now available. Please see https://advertise.bingads.microsoft.com/en-us/blog/post/february-2019/improvements-to-your-search-term-reporting for details.
Nikki Kuhlman commented
You can see these - they are in the Dimensions tab.