Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. Client Level (MCC) Conversion Tracking

    Have an option to create a conversion tracking code on client level, the same way as MCC level conversion tracking code in Google.

    5 votes
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    1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  2. Review Bings Broad Match Algorithm

    Bings broad match algorithm has gone downhill quickly and broad match alone is now unusuable for all my clients, one client that sells polytunnels advertised for:

    pets,fish BMW, Ford, Caravans, wood, hoovers all of the keyword Polytunnel..

    im in the process of requesting recompense, due to this being none fault of my own

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    Hello Callum,
    We’d like to help resolve this issue. Can you contact me via email so we can get details of your account and address the problematic matches?

  3. Ability to export Audiences in Editor/UI/BAM

    Currently there is no ability to export remarketing data, and it is only visible if you navigate to the Audiences tab

    4 votes
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    Gathering Feedback  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  4. Let people from all over the world pay through Paypal (USD). WHO USES CHECKS ANYMORE?????

    I cannot pay for bing ads using paypal because i am from Kenya. Paypal is acceptable globally, why care whether my dollars are from Kenya or any other country. Why should i send a check when i can prepay using paypal. This is the worst kind of unnecessary organizational bureaucracy, and it sure works against your interests.

    3 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for your feedback. We expanded PayPal to 37 markets last year, and will continue to look at expanding in additional markets as we grow out payment offerings.

  5. Share of Voice Aggregate Data

    It would be extremely helpful if there was a way (since viewing Share of Voice at the campaign level is no longer an option) to create a report that provides aggregated share of voice data. As of now, a report can be created that will show share of voice for each campaign for whatever time frame is selected, and thats great. However, a more efficient use of time would be to provide aggregate data within the report.

    3 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    Thanks a lot for providing your feedback.

    For the aggregated data for Share of Voice, do you mean at account level? If so, in the Reports tab, select “Account” under the “Performance” category, and in “Choose your columns” section, select the Share of Voice metrics like “Impression Share” and corresponding lost due to reasons from “Performance statistics”, you will then get the account level Share of Voice by running the report.

    Hope the above helps. Pls feel free to let us know any questions if you have. Thanks.

  6. Remove call extension qualifications

    I can't use a call extension because I haven't been advertising long enough. So, I don't have enough clicks, and I haven't spent enough money. This is non-sense. Advertisers should not have to qualify just to use a call extension. So, I'm calling for the removal of all qualifications regarding call extensions. Bing Ads are supposed to help me advertise, not get in my way.

    3 votes
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    Gathering Feedback  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  7. Make an invoice for the entire month instead of multiple invoices for the month

    I need to have an invoice per month all all the charges. For December for instance I have 7 different invoices per charge. I really need to have all that information on one end of the month invoice or statement.

    3 votes
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    Gathering Feedback  ·  1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Your thing still freezes up while scrolling (my computer is 100% MS and fully updated).

    Your thing still freezes (screen stops scrolling) up while scrolling (my computer is 100% MS and fully updated - so no it's not "my computer"). Y'all did a good job of fixing most of this (page loading problems) over the last few months, but the problem remains - please try harder!

    3 votes
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    Gathering Feedback  ·  2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  9. Bing Ads Editor - Negative Audiences

    Add negative audience lists via Bing Ads Editor

    2 votes
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    1 comment  ·  Flag idea as inappropriate…  ·  Admin →
  10. Transfer funds within the same account

    Provide the option to transfer funds within the same account

    2 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for this feedback. I’ll be reaching out to you to clarify that this is for the transfer of prepay balances across accounts. Thanks!

  11. Reporting on credit card expiration

    For context, all accounts under one shell stop spending if one credit card tied any of those accounts becomes expired. The ask is for Sales to have reporting to be able to to identify credit cards with approaching expiration dates. While UCM provides expiration alerts, they are vague and it would be helpful to have reporting across MSA so we can proactively minimize delivery disruption and prevent loss of revenue.

    2 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    Hello! We have a notification today when there is a card on an account that is ‘about to expire’. I’ll reach out to you offline to understand the feedback and where we can improve in our card notification area.

  12. Bing Ads Editor

    Helpful feedback: The newest version of Bing Ads Editor takes forevvveerrr to load and display my campaign. Very “clunky” feeling to it. Previous versions (running on my same
    Windows 10 PC) used to load and allow me to display my campaigns very quickly. But this new-fangled version (new design within the last month?) requires a lot more click and “struggle” to actually load my campaigns to the point where I can start working.
    I know that’s hard to describe, probably too vague. But from a “ user experience “ point of view, I thought I should mention it to your…

    2 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    Hi Jenna,

    We apologize for the issue you are seeing. Can you send below listed details at bingads-feedback@microsoft.com so that we can further investigate?

    1. What is the version of Bing Ads Editor (BAE) you are using today where you are seeing latency?
    2. What is the pervious version of BAE which did not have latency issues?
    3. When you say BAE takes a long time to load, I am assuming that that starting up BAE for the first time, are you seeing latency when performing other operations as well?

    Thanks for your help.

  13. 2 votes
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    1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  14. Editing, reverting, pausing, deleting keyword

    I don't like when Bing Ads Editor refreshes the interface (making me lose my place) after editing a keyword.

    2 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    Hi Gabe,

    I tried what you mentioned above, but was not able to reproduce the issue. Can you please let us know which version of Bing Ads Editor are you using? Also would be great if you could let us know the exact steps you took.

    Thanks!

  15. This software is very slow

    Hello, I don't have the fastest system but this software is very slow / lagging.

    2 votes
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    1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    Hi,

    Sorry to hear that you are seeing slow performance. Can you check what version of BAE are you using? If you are using version lower than 10.9.222.3670, can you please go to our download site (mentioned below) and install the newer version to see if the issue is resolved?

    BAE download site: https://www.microsoft.com/en-us/download/details.aspx?id=22260

    If this does not help, can you please go to “Help” → “About Bing Ads Editor” → “Create Diagnostic File” and send me the generated .cab file at princeba@microsoft.com, so that we can further investigate?

    Thanks,
    Prince

  16. Hi! when i try to import data from google adwords it shows me ProtocolError. What could it be?

    Hi! when i try to import data from google adwords it shows me ProtocolError. What could it be?

    2 votes
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    3 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  17. Don't suggest opportunities that won't meet your own editorial review

    If Bing suggests an opportunity, it should not be something that the Bing editorial team says violates their own policy. That seems very counterintuitive.

    2 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Opportunities

    Currently, when new keywords plus bid modifiers are added it causes the account to go into a hold while it gets verified. The problem here is that this is also happening when customers decides to apply some of the opportunities being offered inside of the bing ads UI tabs labeled “opportunities”. It makes zero sense why we would be provided a suggestion from directly inside of bing ads only to be put on hold for an editorial review. If you guys aren’t already clear on whether or not you will allow a certain keywords or anything else being offered inside…

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    Thanks for the feedback and sorry for the inconvenience caused. We take this comment seriously as system by design should not suggest editorial non-compliant keywords to users. To help us further investigate the issue, could you pls help provide your account XID, along with the keyword suggestions getting rejected? We will get back to you soon once we have an investigation result and solution

  19. Please make the Keyword planner available also in Spain!

    It would be great if you could make this tool available in Spain also!

    Many thanks in advance!

    1 vote
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    0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
  20. Competitor sheet

    You should let customer choose competitors in competitors sheet from bing ads. Otherwise you should let customer choose the operating market sector(s) so algorithm works better

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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