Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback.



  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. Email Extension

    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

    73 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

  2. Add a column to manage different conversion Steps

    I really like the possibility of having different customizable conversion steps (like browsing, prospects) that are different from the transactional conversion. This is really useful.

    But I see the only way to access this information is by making a report. On this report you have to tick "KW" so that you know which Keyword, adgroup and campaign triggeered those "mini-conversions".

    The idea is that this gives you a way to optimize when transactional conversions are not present. It would be great to have them directly on the management interface available on a column, for those who need it.

    Same for…

    72 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Please add a column for SearchQuery to the GoalsAndFunnelsReport

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the SearchQueryPerformanceReport, it would allow us to know which searches are driving which types of conversions, allowing us to optimize our campaigns better.

    72 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    16 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  4. Allow bank account details as a payment method like Google Adwords!

    You should be allowed to pay with bank account details like Adwords. Some businesses don't have company credit and debit cards.

    71 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Account owners should be able to remove an agency managing their account themselves

    Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

    The current process is that the account owner has to go to the agency and ask that their account be released.

    69 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    9 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Option to filter out zero-conversion rows from the ConversionPerformanceReport

    Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

    Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

    This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

    64 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  adCenterCPE, KellyB responded

    Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

  7. Please add a column for AudienceId in the GoalsAndFunnels report

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

    63 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    19 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ll be adding more columns to the GoalsAndFunnels report later this year. Thanks for the feedback and interest in this improvement.

  8. Automated emails to all account users when an IO is soon to expire! It'd stop days of paused ads

    We always find that IO's either expire or are consumed long before our accounts managers can give us a heads-up.

    Would it really be so hard to ensure that all the registered users within an account shell get the same automated message, so that we can action this with plenty of time to spare?

    Many thanks.

    62 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Add ClickDate (or similar) to GoalsAndFunnelsReport

    Please add something to the GoalsAndFunnelsReport that would allow us to get the date of the click that caused the conversion. Bing obviously has that, as it is returning the campaign, ad group, and keyword of the click that led to the conversion. It would be very helpful in figuring out what is working, as some clients have a long time between when a click occurs and the actual conversion. Things can change in that time period, and we'd like to be able to know what was going on in the account when the click happened that eventually led to…

    61 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    9 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  10. Columns in report Gender and Age

    Make possible:
    1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
    2) to add columns Conversions, CPA and Revenue

    60 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    4 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

  11. Allow the option to link Bing Places accounts with Bing Ads accounts

    Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

    55 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We have started to investigate providing this option. Can you share more details about how you’d expect the integration between Bing Places and Bing Ads to work given your experience with other platforms?

  12. Syndicated Search Partner Bid Adjustments

    You've done a great job at cleaning up the Syndicated Search Partner networks. Would love to have a bid adjustment for them, to further allow for optimization.

    You are already more transparent on SSPs and allow greater control than Google. This would take it one step further!

    52 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    2 comments  ·  Flag idea as inappropriate…  ·  Admin →
  13. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    51 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    7 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Bing Product Ads (shopping) in Denmark

    Right now, it's only available in U.S., United Kingdom, France, Germany and Australia.

    When will Bing Product Ads and Shopping Campaigns be available in Denmark?

    It would be an attractive product for many of our customers, as they are already advertising with great success on Google Shopping.

    49 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    3 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  15. Add SEPA payments for all EU countries not only Germany

    SEPA is available to all European Union countries. I don't know what you only accept SEPA payments from German addresses.

    48 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    4 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Setup Billing Notifications

    It would be nice to have notifications either a.) That a a billing charge is about to be made or b.) When a billing charge is made.

    47 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. Integrate collapsable customer-level onto account hierarchy of agencies

    Currently the account structure simply consists of one layer. For agencies (especially with large numbers of accounts) it would be great if an extra customer layer could be added on top. When opening Accounts & Billing a list of customers could be displayed, instead of the full list of accounts (X-ids). When clicking on the customer the list of accounts under those customer could be displayed.

    This feature would benefit the user-experience as it makes it easier and faster to manage large numbers of customers and accounts and would align to the user experience within the Google Adwords MCC.

    45 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Enable offline conversion's cancellation functionality

    We know Bing Ads API supports the offline conversion import in v11. But the current system doesn't support the conversion cancellation feature. It only tracks the first conversion value (and it must be a (+ve) positive value). Nothing found for the conversion cancellation process. If you consider my below scenario.

    Say:

    I send a positive value with the a MicrosoftClickId when the conversion occurs at our side & a negative value for the same MicrosoftClickId when conversion cancelled by our partners. For example : at first (+ve) $4 will be passed through Bing API when the conversion occurs and (-ve)…

    41 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  19. Export all billing invoices for a month

    For accounting purposes, it would be very helpful to be able to download all of my billing history for one month in a spreadsheet. Adwords has this functionality, so please add it to Bing as well.

    40 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Allow end date on campaign level

    Right now, the only option for setting an end date is on the ad group level. While you can set this in bulk, it's a bit unwieldy when you simply want a whole campaign to end at the same time. AdWords allows you to set an end date for a campaign, and Bing Ads should as well

    40 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  • Don't see your idea?

Feedback and Knowledge Base