Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. Simplify Campaign setup process

    There are too many unnecessary fields in BingAds, need to simplify - Timezone, Budget daily vs monthly (Google only has Budget per day), you need to set bids again after setting bids on a per keyword basis?

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Select both Search and Display for my campaigns

    We need to enable that in BingAds. Also looking at Display performance in Google, I got many impressions and many clicks from it.

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. "Overall" totals across ad groups should be weighted averages

    When viewing CTR% and other data across multiple ad groups, the averages calculated are done so on a simple basis, when they should instead be weighted averages. Currently, if Ad Group #1 has 200 clicks, and Ad Group #2 has 40 clicks, the "Overall" CTR% reported for all groups is just the average of the two group CTR's. It SHOULD be the weighted average, with the clicks per ad group determining the weight of each in the Overall calculation.

    1 vote
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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  4. call Adextensions should be supported by Bing Ads for local businesses

    All local businesses would want to post their phone numbers and calling them should be made easy by call adextension... its avaialable on google adwords...when will it happen in bing?

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. What are Display Ads, why is all my money gone in display Ads in Google Adwords?

    I started with 200$ budget,

    I spent only 50$ in Search Ads...and , more than 200$ in Display Ads.. How to limit myself from spending on display Ads?

    1 vote
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  6. Doing ads like just subscribe to a service

    We have too many tools and too many ways to tweak to make it efficient. As we provide more and more features, it can only get more complicated.

    IMHO, for small business that spend less than 500 dollars a month, there is very few reason for them to learn how to find the best keyword or adjust pricing. All they want is just clicks. Buying ads should be as simple as buying newspapers. Just ask for the minimum info and start running the campaign. Given that all the auto biding, and keyword suggestion we have, this should be no issue.…

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. daily limit no strictly enforced

    I set my daily limit to 15 dollar. I see one day it goes to 19, and one day it's around 10. I guess bing is trying to get the average to 15. Maybe it's a desired behaviour. But shouldn't we let the user to choose if this limit is hard limit or just average limit?

    1 vote
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for this feedback, Shawn. Budget management can be very confusing. Please see help article below:

    ONE MORE THING YOU’LL WANT TO KNOW ABOUT DAILY VS. MONTHLY BUDGET TYPES…
    Your daily budget setting is only a target, so your actual spend might be higher or lower. This is because, regardless of the budget type you choose, Bing Ads always calculates a monthly budget and then the actual budget limit is calculated for an entire month. Daily budget types simply help you make sure that your budget is spread out over an entire month, and not used up in the first day.
    The calculation to convert your daily budget to a monthly budget is:
    monthly budget = daily budget x days
    If you happen to change your daily budget mid-month, then your current monthly limit is calculated as your spend so far that month, plus the daily budget amount multiplied…

  8. Campaign filter bug?

    In the campaign management page, it shows four graph with blue bar: avg cpc, ctr, click and avg position. When I click the blue bar in ctr and click, it will filter the key word that match, however, when I click the blue bar for the other two, it doesn't seems to work. See attachement.

    Is this a bug?

    1 vote
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    From your screenshot it looks like you clicked within the CPC graph twice. I don’t see anything related to CTR in the filter. Can you try again and give me the repro steps? Or, since you’re in the same building, feel free to stop by.

  9. If an ad is held due to editorial review it should not automatically run as soon as it is approved.

    I created a campaign that was subject to endless delays due to editorial review. When the ad was finally approved I was not immediately notified. As a result I lost £40 because I was not closely monitoring the campaign which was hemorrhaging funds.
    This is totally unacceptable. Ads placed on editorial review should automatically placed on pause to enable the advertiser to retain control.

    1 vote
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    0 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
  10. after adding payment methop

    I think there should be a message regarding $1 charge once card is added and to wait a resonable time before adding payment, so the accounts stop from going on hold for better customer retention or irrated calls.

    1 vote
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Using bing editor won't apply automatically

    When I use bing editor, I feel it's much faster than doing in the website. Sometimes the website just froze. Later I found that the change I made in bing editor is NOT automatically updated in the server. I need to "sync" the change. In my mind, if I change something that didn't take effect, when I exits the app, it will notify me that my changes hasn't been really made yet. Maybe we should notify the user about changes that hasn't been applied before closing the app?

    1 vote
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  12. There should be a better way to send Reviews of your Ads and Keywords. Right now the way I am doing is exporting the ads as html format and

    There should be a better way to send Reviews of your Ads and Keywords. Right now the way I am doing is exporting the ads as html format and emailing the reviewers to review the ads. If there are multiple reviewers it creates chaos

    1 vote
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  13. Loading of AdGroup takes a lot of time. I think a lot of time is being spent in loading Keywords and the UI seems to just hang

    Loading of AdGroup takes a lot of time. I think a lot of time is being spent in loading Keywords and the UI seems to just hang

    1 vote
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  14. Device targeting on Campaign level?

    I want to target IOS for my ads. When Iook for help, I see this "If you use targeting, you should set your basic targets at the campaign level and then refine your targets at the ad group level."
    However, I can't find any compaign level targeting for Device. Am I doing something wrong? Or just the description is wrong?

    1 vote
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. When viewing the keywords under a campaign, there is a Param1 column with little explanation for its purpose

    What is the full purpose behind the param 1 column? I hovered over it and the explanation was still vague to me

    1 vote
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  16. Make the chat live button work in the chrome browser

    Currently the chat live now button doesn't show up in the Chrome browser when you click on this link: http://advertise.bingads.microsoft.com/en-us/contact-support This should be working properly, especially if our customers need help

    1 vote
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  17. Update Microsoft Logo

    To be consistent with the rest of our company, can we update the Microsoft logo at the lower-right corner of BingAds UI?

    1 vote
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  18. Use plain English in Ad Extensions UI

    I was helping my advertiser create call extensions. The help message and the UI was unclear - I am still not sure if I can enable call extensions without having to provide a physical address. (My advertiser runs an online business and hence there's no physical store front.)

    The filter text under "ad extensions" tab (see attached screenshot) is also confusing, at least for first-time users.
    "FILTER Status contains Active"?
    Do we mean "show ads that are active"? If so, why don't we use plain English? :)

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. Appropriate editorial restrictions

    Bing Editor - Appropriate editorial restrictions
    I've got a gambling client who targets UK only. In Bing Editor there's a multitute of bogus editorial restrictions because you cannot target gambling content in USA Canada. I'd like a change where if you're not targeting those countries the messaging does not come up as it is not relevant. Hundreds of ads, thousands of keywords are all working perfectly well but all with red crosses for markets i don't compete in. What that means is genuine problems are much ****** to detect.

    1 vote
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  20. Add 'Advanced Location' setting to Bing desktop tool

    This Advanced Location setting is only available online and not in the desktop tool. I found out recently that the default Advanced Location setting can result in receiving a significant amount of traffic from countries you are not targeting.

    It seems to me like this setting is too critical to not include in the desktop tool. Thank you for considering my request.

    1 vote
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
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